Omnicom Group (NYSE:OMC – Get Free Report) and Adaptive Medias (OTCMKTS:ADTM – Get Free Report) are both business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, dividends, valuation, analyst recommendations, earnings and institutional ownership.
Analyst Ratings
This is a summary of recent ratings and price targets for Omnicom Group and Adaptive Medias, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Omnicom Group | 0 | 5 | 4 | 0 | 2.44 |
| Adaptive Medias | 0 | 0 | 0 | 0 | 0.00 |
Omnicom Group currently has a consensus target price of $92.57, indicating a potential upside of 15.01%. Given Omnicom Group’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Omnicom Group is more favorable than Adaptive Medias.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Omnicom Group | 8.31% | 33.30% | 5.73% |
| Adaptive Medias | N/A | N/A | N/A |
Insider and Institutional Ownership
92.0% of Omnicom Group shares are owned by institutional investors. 1.0% of Omnicom Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Earnings & Valuation
This table compares Omnicom Group and Adaptive Medias”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Omnicom Group | $15.69 billion | 0.99 | $1.48 billion | $6.77 | 11.89 |
| Adaptive Medias | N/A | N/A | N/A | N/A | N/A |
Omnicom Group has higher revenue and earnings than Adaptive Medias.
Summary
Omnicom Group beats Adaptive Medias on 9 of the 9 factors compared between the two stocks.
About Omnicom Group
Omnicom Group Inc., together with its subsidiaries, offers advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising and media, precision marketing, commerce and branding, experiential, execution and support, public relations, and healthcare. The company's services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing and post-production, digital transformation consulting, entertainment marketing, experiential marketing, field marketing, sales support, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and instore design services. Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, retail media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, retail media and e-commerce, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services. It operates in the North and Latin America, Europe, the Middle East and Africa (EMEA), and the Asia Pacific. The company was incorporated in 1944 and is based in New York, New York.
About Adaptive Medias
Adaptive Medias, Inc. offers programmatic audience and content monetization. It provides these unique capabilities to monetize content efficiently across multiple marketing channels, including mobile, video and online display advertising. The company was founded by Omar Akram, Sal Aziz, and Qayed Murtaza Shareef on August 7, 2007 and is headquartered in Irvine, CA.
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