Apeiron RIA LLC Boosts Holdings in Apple Inc. $AAPL

Apeiron RIA LLC raised its stake in shares of Apple Inc. (NASDAQ:AAPL) by 32.7% in the third quarter, according to its most recent 13F filing with the SEC. The fund owned 15,913 shares of the iPhone maker’s stock after buying an additional 3,925 shares during the period. Apeiron RIA LLC’s holdings in Apple were worth $3,973,000 at the end of the most recent quarter.

Other institutional investors and hedge funds have also modified their holdings of the company. Financial Futures Ltd Liability Co. increased its position in Apple by 13.2% during the second quarter. Financial Futures Ltd Liability Co. now owns 3,552 shares of the iPhone maker’s stock worth $729,000 after purchasing an additional 415 shares during the last quarter. Bell & Brown Wealth Advisors LLC boosted its holdings in Apple by 0.4% in the 1st quarter. Bell & Brown Wealth Advisors LLC now owns 62,001 shares of the iPhone maker’s stock valued at $13,772,000 after purchasing an additional 240 shares during the last quarter. Monarch Capital Management Inc. grew its stake in shares of Apple by 4.6% in the 2nd quarter. Monarch Capital Management Inc. now owns 66,967 shares of the iPhone maker’s stock valued at $13,740,000 after buying an additional 2,920 shares during the period. American National Bank & Trust increased its holdings in shares of Apple by 2.4% during the 2nd quarter. American National Bank & Trust now owns 195,482 shares of the iPhone maker’s stock worth $40,107,000 after buying an additional 4,543 shares during the last quarter. Finally, Riverwater Partners LLC raised its position in shares of Apple by 17.9% during the 2nd quarter. Riverwater Partners LLC now owns 5,404 shares of the iPhone maker’s stock valued at $1,109,000 after buying an additional 819 shares during the period. Institutional investors and hedge funds own 67.73% of the company’s stock.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Multi-year performance reminder: a recent review shows how much investors would have made owning Apple over the last five years, reinforcing Apple’s track record of shareholder returns and supporting buy-and-hold sentiment. Here’s How Much You Would Have Made Owning Apple Stock In The Last 5 Years
• Positive Sentiment: Analyst bullish case on “invisible” AI: top analysts argue Apple’s quiet, system-level AI approach (so-called “invisible AI”) could drive steady services and device differentiation into 2026, a potential catalyst for upside over time if execution continues. Apple’s ‘Invisible AI’ Strategy Is Why 5-Star Analyst Dan Ives Sees Upside Into 2026
• Positive Sentiment: Services/fitness teaser could lift recurring revenue: Apple dropped a cryptic teaser for Apple Fitness+, signaling “something big” in 2026 — any meaningful subscription expansion or pricing/packaging update would be a durable top-line driver. Apple drops cryptic teaser for Apple Fitness+: ‘Something big is coming’ in 2026 – 9to5Mac
• Positive Sentiment: Consumer demand signals remain mixed but supportive: reports and commentary suggest Gen Z adoption of “Apple tech” remains a behavioral tailwind for iPhone/Accessories adoption and seasonal strength in devices. That consumer interest can help offset hardware-specific softness. Gen Z is embracing millennial fashion, celebrity skincare, and Apple tech in 2026
• Neutral Sentiment: Potential regulatory/trade implications: a proposed Digital Trade Promotion Act (S.3399) highlights evolving digital trade rules (data flow, IP, cross‑border digital services) that could affect Apple’s services and international operations — monitor legislative progress but no immediate stock-moving event yet. New Bill: Senator Todd Young introduces S. 3399: Digital Trade Promotion Act of 2025
• Negative Sentiment: Vision Pro demand disappointment: multiple outlets report Apple is cutting Vision Pro production and reducing marketing after weak initial sales — high price, limited apps and comfort issues raise questions about near-term revenue from this hardware category and increased inventory/markdown risk. Apple cuts Vision Pro production and marketing after weak sales
• Negative Sentiment: Major shareholder trimming: reports show Berkshire Hathaway is selling Apple shares and reallocating into AI-focused names — sales by a high-profile holder can pressure sentiment and create headline-driven selling even if underlying fundamentals remain unchanged. Berkshire Is Selling Apple Stock and Buying This Other Magnificent Artificial Intelligence (AI) Stock Instead

Analyst Ratings Changes

Several research analysts recently weighed in on AAPL shares. Rosenblatt Securities increased their price objective on Apple from $241.00 to $250.00 and gave the stock a “neutral” rating in a research report on Friday, October 31st. UBS Group reiterated a “neutral” rating on shares of Apple in a report on Monday, December 8th. Wall Street Zen downgraded Apple from a “buy” rating to a “hold” rating in a research report on Sunday, November 9th. TD Cowen upped their target price on shares of Apple from $275.00 to $325.00 and gave the company a “buy” rating in a research report on Friday, October 31st. Finally, The Goldman Sachs Group reiterated a “buy” rating on shares of Apple in a research report on Wednesday, December 3rd. Two research analysts have rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $283.92.

Insider Buying and Selling at Apple

In other Apple news, CFO Kevan Parekh sold 4,199 shares of the company’s stock in a transaction dated Thursday, October 16th. The shares were sold at an average price of $247.39, for a total value of $1,038,790.61. Following the sale, the chief financial officer owned 8,765 shares of the company’s stock, valued at $2,168,373.35. This represents a 32.39% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Chris Kondo sold 3,752 shares of the company’s stock in a transaction on Friday, November 7th. The shares were sold at an average price of $271.23, for a total value of $1,017,654.96. Following the completion of the sale, the insider owned 15,098 shares in the company, valued at $4,095,030.54. This represents a 19.90% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 0.06% of the stock is currently owned by company insiders.

Apple Trading Down 0.4%

NASDAQ AAPL opened at $271.86 on Friday. The stock has a market capitalization of $4.02 trillion, a PE ratio of 36.39, a price-to-earnings-growth ratio of 2.54 and a beta of 1.09. The firm has a 50 day moving average of $273.49 and a two-hundred day moving average of $243.79. The company has a quick ratio of 0.86, a current ratio of 0.89 and a debt-to-equity ratio of 1.06. Apple Inc. has a 52 week low of $169.21 and a 52 week high of $288.62.

Apple (NASDAQ:AAPL) last announced its quarterly earnings results on Thursday, October 30th. The iPhone maker reported $1.85 EPS for the quarter, beating the consensus estimate of $1.74 by $0.11. The company had revenue of $102.47 billion for the quarter, compared to analyst estimates of $101.65 billion. Apple had a net margin of 26.92% and a return on equity of 164.05%. The firm’s revenue was up 8.7% on a year-over-year basis. During the same period in the prior year, the firm posted $1.64 earnings per share. As a group, research analysts expect that Apple Inc. will post 7.28 EPS for the current fiscal year.

Apple Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, November 13th. Stockholders of record on Monday, November 10th were paid a dividend of $0.26 per share. This represents a $1.04 annualized dividend and a dividend yield of 0.4%. The ex-dividend date was Monday, November 10th. Apple’s dividend payout ratio is 13.92%.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.