Bread Financial (BFH) – Research Analysts’ Recent Ratings Updates

Bread Financial (NYSE: BFH) has recently received a number of price target changes and ratings updates:

• 12/29/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – Bread Financial was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
• 12/16/2025 – Bread Financial was given a new $57.00 price target on by analysts at Morgan Stanley. They now have an “underweight” rating on the stock.
• 12/15/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/8/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/4/2025 – Bread Financial had its “underweight” rating reaffirmed by analysts at JPMorgan Chase & Co.. They now have a $72.00 price target on the stock.
• 12/1/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/19/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/13/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/7/2025 – Bread Financial was upgraded by analysts at Weiss Ratings from a “hold (c+)” rating to a “buy (b-)” rating.

Bread Financial Increases Dividend

The business also recently announced a quarterly dividend, which was paid on Friday, December 12th. Stockholders of record on Friday, November 7th were given a dividend of $0.23 per share. The ex-dividend date of this dividend was Friday, November 7th. This represents a $0.92 annualized dividend and a dividend yield of 1.2%. This is an increase from Bread Financial’s previous quarterly dividend of $0.21. Bread Financial’s dividend payout ratio is presently 9.37%.

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.