Insider Selling: Serve Robotics (NASDAQ:SERV) CFO Sells $19,319.31 in Stock

Serve Robotics Inc. (NASDAQ:SERV) CFO Brian Read sold 1,863 shares of the firm’s stock in a transaction dated Wednesday, December 31st. The shares were sold at an average price of $10.37, for a total value of $19,319.31. Following the sale, the chief financial officer owned 335,336 shares of the company’s stock, valued at $3,477,434.32. This represents a 0.55% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink.

Brian Read also recently made the following trade(s):

• On Friday, December 12th, Brian Read sold 6,700 shares of Serve Robotics stock. The shares were sold at an average price of $13.15, for a total value of $88,105.00.
• On Thursday, December 11th, Brian Read sold 371 shares of Serve Robotics stock. The shares were sold at an average price of $11.87, for a total value of $4,403.77.
• On Thursday, December 4th, Brian Read sold 7,500 shares of Serve Robotics stock. The shares were sold at an average price of $13.05, for a total value of $97,875.00.
• On Tuesday, December 2nd, Brian Read sold 2,057 shares of Serve Robotics stock. The shares were sold at an average price of $9.82, for a total value of $20,199.74.
• On Thursday, October 30th, Brian Read sold 1,270 shares of Serve Robotics stock. The stock was sold at an average price of $13.32, for a total transaction of $16,916.40.
• On Tuesday, October 7th, Brian Read sold 176 shares of Serve Robotics stock. The stock was sold at an average price of $15.29, for a total transaction of $2,691.04.

Serve Robotics Price Performance

SERV opened at $11.83 on Friday. Serve Robotics Inc. has a 12-month low of $4.66 and a 12-month high of $24.35. The stock has a market capitalization of $881.10 million, a PE ratio of -7.94 and a beta of 0.27. The firm’s fifty day moving average price is $10.98 and its 200 day moving average price is $11.41.

Serve Robotics (NASDAQ:SERV) last announced its quarterly earnings data on Wednesday, November 12th. The company reported ($0.54) earnings per share for the quarter, missing the consensus estimate of ($0.37) by ($0.17). The company had revenue of $0.69 million for the quarter, compared to analyst estimates of $0.69 million. Serve Robotics had a negative return on equity of 38.52% and a negative net margin of 4,121.58%. On average, equities research analysts forecast that Serve Robotics Inc. will post -0.98 earnings per share for the current fiscal year.

Key Stores Impacting Serve Robotics

Here are the key news stories impacting Serve Robotics this week:

• Positive Sentiment: Northland Securities reaffirmed an “outperform” rating and kept a $26 price target, signaling large upside vs. the current level. Benzinga Note
• Positive Sentiment: Freedom Capital upgraded SERV to “strong-buy,” adding to recent analyst upgrades that are supporting demand for the shares. Zacks Upgrade
• Positive Sentiment: Serve announced it has deployed over 2,000 delivery robots across multiple U.S. cities, meeting its 2025 target and showing operational scale that investors reward. MSN Article
• Positive Sentiment: Zacks and other coverage highlight Serve’s plan to expand sidewalk autonomy and deploy more robots in 2026, reinforcing a growth narrative that underpins recent analyst optimism. Zacks Growth Preview
• Neutral Sentiment: Wider media coverage (e.g., The Motley Fool) points to the analyst activity and the deployment milestone as the immediate drivers of today’s move. Fool Coverage
• Negative Sentiment: Company fundamentals remain challenged: Serve reported a Q3 EPS miss and has deep negative margins and ROE, which limit upside unless revenue scales rapidly. MarketBeat Summary
• Negative Sentiment: Insider selling — CFO Brian Read sold 1,863 shares on Dec. 31 (part of a series of past disposals) — which some investors read as a mild negative signal on near-term insider conviction. InsiderTrades Filing

Analyst Ratings Changes

Several research analysts have recently commented on SERV shares. LADENBURG THALM/SH SH upgraded Serve Robotics to a “strong-buy” rating in a research report on Thursday, December 18th. Freedom Capital upgraded Serve Robotics to a “strong-buy” rating in a research note on Wednesday. Citigroup reaffirmed an “outperform” rating on shares of Serve Robotics in a report on Monday, October 13th. Northland Securities reissued an “outperform” rating and set a $26.00 target price on shares of Serve Robotics in a report on Friday. Finally, Weiss Ratings restated a “sell (d-)” rating on shares of Serve Robotics in a research report on Monday. Two analysts have rated the stock with a Strong Buy rating, five have issued a Buy rating, one has issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $18.80.

Institutional Inflows and Outflows

A number of institutional investors have recently added to or reduced their stakes in the stock. Farther Finance Advisors LLC bought a new stake in Serve Robotics in the third quarter valued at $27,000. Allworth Financial LP grew its position in shares of Serve Robotics by 316.7% during the second quarter. Allworth Financial LP now owns 3,900 shares of the company’s stock worth $45,000 after acquiring an additional 2,964 shares during the last quarter. SBI Securities Co. Ltd. increased its holdings in shares of Serve Robotics by 166.8% in the 3rd quarter. SBI Securities Co. Ltd. now owns 4,218 shares of the company’s stock worth $49,000 after acquiring an additional 2,637 shares during the period. Ameritas Investment Partners Inc. bought a new stake in Serve Robotics in the 2nd quarter valued at about $55,000. Finally, Russell Investments Group Ltd. acquired a new position in Serve Robotics during the 3rd quarter valued at about $59,000.

Serve Robotics Company Profile

Serve Robotics develops and operates autonomous sidewalk delivery robots designed to transform last-mile logistics for restaurants, retailers and grocery brands. By combining proprietary hardware, sensor suites and dispatch software, the company enables on-demand deliveries of food, beverages and consumer goods while minimizing reliance on traditional vehicle fleets.

The core Serve robot integrates four-wheeled mobility, LiDAR and vision cameras with AI-driven navigation algorithms to detect obstacles, traverse urban sidewalks and interact safely with pedestrians.