Diversified Trust Co Purchases 12,336 Shares of Alphabet Inc. $GOOG

Diversified Trust Co boosted its holdings in Alphabet Inc. (NASDAQ:GOOG) by 13.3% in the third quarter, according to its most recent filing with the SEC. The institutional investor owned 105,307 shares of the information services provider’s stock after buying an additional 12,336 shares during the period. Alphabet accounts for approximately 0.5% of Diversified Trust Co’s holdings, making the stock its 27th biggest position. Diversified Trust Co’s holdings in Alphabet were worth $25,648,000 at the end of the most recent quarter.

Other large investors have also made changes to their positions in the company. IFS Advisors LLC raised its stake in Alphabet by 400.0% during the 2nd quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock valued at $27,000 after purchasing an additional 120 shares during the period. Robbins Farley grew its holdings in Alphabet by 60.0% during the 2nd quarter. Robbins Farley now owns 160 shares of the information services provider’s stock valued at $28,000 after buying an additional 60 shares in the last quarter. WestEnd Advisors LLC grew its holdings in Alphabet by 58.7% during the 2nd quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock valued at $29,000 after buying an additional 61 shares in the last quarter. Fairman Group LLC raised its position in shares of Alphabet by 121.3% during the second quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock valued at $31,000 after buying an additional 97 shares during the last quarter. Finally, University of Illinois Foundation purchased a new position in shares of Alphabet in the second quarter worth $31,000. 27.26% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling

In other Alphabet news, Director John L. Hennessy sold 600 shares of Alphabet stock in a transaction on Monday, December 15th. The shares were sold at an average price of $308.19, for a total transaction of $184,914.00. Following the completion of the transaction, the director directly owned 3,916 shares of the company’s stock, valued at $1,206,872.04. The trade was a 13.29% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CAO Amie Thuener O’toole sold 2,778 shares of the business’s stock in a transaction on Monday, December 15th. The shares were sold at an average price of $312.30, for a total transaction of $867,569.40. Following the transaction, the chief accounting officer owned 8,962 shares in the company, valued at $2,798,832.60. This trade represents a 23.66% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 195,465 shares of company stock valued at $57,056,497 over the last 90 days. 12.99% of the stock is currently owned by insiders.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI momentum & monetization — Coverage highlights faster Gemini adoption, stronger YouTube/search integration and improving ad + cloud monetization that underpin revenue upside and multiple expansion. Article
• Positive Sentiment: Analyst and institutional backing — Several firms have raised targets and big holders (including UBS AM and Berkshire additions reported last quarter) continue to build positions, supporting sentiment and limiting downside. Article
• Neutral Sentiment: Options activity/earnings plays — Several retail/strategy pieces outline income and defined‑risk option trades (one‑month OTM puts, butterfly spreads) ahead of earnings; these signal increased short‑term options flow and hedging but not a directional fundamental change. Butterfly spread idea
• Neutral Sentiment: Longer‑term tech positioning — Pieces comparing legacy tech vs. pure‑play quantum note Alphabet as a lower‑risk way to get quantum/AI exposure, which appeals to investors preferring large‑cap stability over speculative small caps. Article
• Negative Sentiment: Insider selling headlines — Recent director and executive stock sales have been reported (SEC filings / press coverage); while routine for executives, high‑profile sell activity can weigh on near‑term sentiment. Article
• Negative Sentiment: Regulatory / lobbying overhang — New lobbying disclosures and reports of DOJ interest in company practices are drawing attention; escalation of enforcement or broad probes would increase volatility and could pressure multiples. Article

Analyst Upgrades and Downgrades

GOOG has been the subject of several research analyst reports. Canaccord Genuity Group reaffirmed a “buy” rating and set a $330.00 target price on shares of Alphabet in a research note on Thursday, October 30th. Weiss Ratings restated a “buy (b)” rating on shares of Alphabet in a research report on Wednesday, October 8th. Rosenblatt Securities set a $279.00 target price on Alphabet in a research report on Thursday, October 30th. Phillip Securities raised Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research note on Friday, November 7th. Finally, Sanford C. Bernstein lifted their price objective on Alphabet from $260.00 to $305.00 and gave the stock an “outperform” rating in a research note on Thursday, October 30th. Seven equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have assigned a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, Alphabet currently has a consensus rating of “Buy” and a consensus price target of $313.04.

Alphabet Stock Up 0.5%

Shares of NASDAQ:GOOG opened at $315.32 on Friday. The company has a market cap of $3.80 trillion, a price-to-earnings ratio of 31.10, a PEG ratio of 1.74 and a beta of 1.09. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $328.67. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. The company has a 50-day moving average price of $302.26 and a 200 day moving average price of $244.72.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, topping the consensus estimate of $2.29 by $0.58. The company had revenue of $102.35 billion for the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm’s revenue for the quarter was up 15.9% on a year-over-year basis. During the same period in the previous year, the firm posted $2.12 earnings per share. As a group, equities research analysts predict that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were issued a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio is presently 8.28%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.