Lifetime Brands (NASDAQ:LCUT) & Bon Natural Life (NASDAQ:BON) Head-To-Head Review

Bon Natural Life (NASDAQ:BON) and Lifetime Brands (NASDAQ:LCUT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.

Analyst Ratings

This is a summary of current ratings for Bon Natural Life and Lifetime Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bon Natural Life	1	0	0	0	1.00
Lifetime Brands	2	1	1	0	1.75

Lifetime Brands has a consensus price target of $5.00, indicating a potential upside of 28.53%. Given Lifetime Brands’ stronger consensus rating and higher possible upside, analysts plainly believe Lifetime Brands is more favorable than Bon Natural Life.

Volatility & Risk

Bon Natural Life has a beta of -0.35, indicating that its stock price is 135% less volatile than the S&P 500. Comparatively, Lifetime Brands has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500.

Profitability

This table compares Bon Natural Life and Lifetime Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bon Natural Life	N/A	N/A	N/A
Lifetime Brands	-5.49%	-0.85%	-0.30%

Earnings and Valuation

This table compares Bon Natural Life and Lifetime Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bon Natural Life	$23.84 million	0.58	$400,000.00	N/A	N/A
Lifetime Brands	$659.07 million	0.13	-$15.16 million	($1.66)	-2.34

Bon Natural Life has higher earnings, but lower revenue than Lifetime Brands.

Insider and Institutional Ownership

0.6% of Bon Natural Life shares are owned by institutional investors. Comparatively, 40.6% of Lifetime Brands shares are owned by institutional investors. 26.5% of Bon Natural Life shares are owned by insiders. Comparatively, 43.6% of Lifetime Brands shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Lifetime Brands beats Bon Natural Life on 7 of the 12 factors compared between the two stocks.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.