Analyzing SEMrush (SEMR) and The Competition

SEMrush (NYSE:SEMR) is one of 43 publicly-traded companies in the “Services – Computer Programming And Data Processing” industry, but how does it compare to its rivals? We will compare SEMrush to similar companies based on the strength of its dividends, earnings, analyst recommendations, institutional ownership, valuation, risk and profitability.

Analyst Ratings

This is a summary of recent recommendations and price targets for SEMrush and its rivals, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEMrush	1	5	0	0	1.83
SEMrush Competitors	84	185	205	9	2.29

As a group, “Services – Computer Programming And Data Processing” companies have a potential upside of 75.45%. Given SEMrush’s rivals stronger consensus rating and higher possible upside, analysts clearly believe SEMrush has less favorable growth aspects than its rivals.

Institutional and Insider Ownership

32.9% of SEMrush shares are owned by institutional investors. Comparatively, 57.1% of shares of all “Services – Computer Programming And Data Processing” companies are owned by institutional investors. 55.6% of SEMrush shares are owned by insiders. Comparatively, 16.2% of shares of all “Services – Computer Programming And Data Processing” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings and Valuation

This table compares SEMrush and its rivals revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
SEMrush	$376.82 million	$8.24 million	-595.50
SEMrush Competitors	$261.30 million	-$40.93 million	-9.02

SEMrush has higher revenue and earnings than its rivals. SEMrush is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Volatility and Risk

SEMrush has a beta of 1.55, meaning that its share price is 55% more volatile than the S&P 500. Comparatively, SEMrush’s rivals have a beta of 0.77, meaning that their average share price is 23% less volatile than the S&P 500.

Profitability

This table compares SEMrush and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SEMrush	-1.05%	-1.60%	-1.07%
SEMrush Competitors	-53.73%	-1,002.64%	-68.20%

Summary

SEMrush beats its rivals on 7 of the 13 factors compared.

SEMrush Company Profile

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform worldwide. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company’s customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company was founded in 2008 and is headquartered in Boston, Massachusetts.