BankPlus Trust Department Raises Holdings in Amazon.com, Inc. $AMZN

BankPlus Trust Department raised its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 46.5% during the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 21,181 shares of the e-commerce giant’s stock after purchasing an additional 6,725 shares during the quarter. Amazon.com makes up about 1.2% of BankPlus Trust Department’s holdings, making the stock its 9th biggest holding. BankPlus Trust Department’s holdings in Amazon.com were worth $4,651,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors have also recently made changes to their positions in AMZN. Kingstone Capital Partners Texas LLC boosted its holdings in Amazon.com by 542,733.6% in the second quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock worth $29,100,194,000 after acquiring an additional 132,616,953 shares in the last quarter. Norges Bank bought a new stake in shares of Amazon.com in the second quarter worth approximately $27,438,011,000. Nuveen LLC purchased a new stake in Amazon.com during the 1st quarter valued at $11,674,091,000. Vanguard Group Inc. increased its position in Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after acquiring an additional 17,447,045 shares during the last quarter. Finally, Laurel Wealth Advisors LLC lifted its stake in shares of Amazon.com by 22,085.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after purchasing an additional 12,122,668 shares during the period. Institutional investors own 72.20% of the company’s stock.

Amazon.com Trading Up 2.9%

AMZN stock opened at $233.06 on Tuesday. The company has a market capitalization of $2.49 trillion, a PE ratio of 32.92, a P/E/G ratio of 1.42 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60. The firm’s 50-day moving average is $232.23 and its 200 day moving average is $227.01.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. During the same period last year, the company posted $1.43 earnings per share. The company’s quarterly revenue was up 13.4% compared to the same quarter last year. On average, research analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

Wall Street Analyst Weigh In

AMZN has been the topic of several recent research reports. HSBC raised their price objective on Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. Canaccord Genuity Group set a $300.00 price objective on Amazon.com and gave the company a “buy” rating in a research report on Friday, October 31st. William Blair restated an “outperform” rating on shares of Amazon.com in a research report on Monday, November 3rd. Truist Financial set a $290.00 target price on shares of Amazon.com in a report on Friday, October 31st. Finally, Guggenheim raised shares of Amazon.com to a “strong-buy” rating in a report on Wednesday, December 10th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $296.21.

Insider Activity

In related news, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the transaction, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders have sold 79,734 shares of company stock valued at $18,534,017. Company insiders own 10.80% of the company’s stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Alexa+ moves to the web and CES product updates massively raise Amazon’s AI playbook — a browser-based Alexa and fresh Fire TV / Bee device announcements increase addressable user engagement, which can drive AWS usage, advertising monetization and platform stickiness. Amazon lets some users chat with Alexa+ on the web in bid to take on ChatGPT
• Positive Sentiment: Analysts are lifting targets and becoming more bullish: Jefferies and other firms have raised price targets and many analysts revised estimates higher after Q4, signaling potential upside from reaccelerating AWS growth and AI monetization. This institutional re-rating supports buying flows. Jefferies Top Analyst Boosts Price Targets on Amazon and Alphabet Stocks
• Positive Sentiment: Research suggesting AI shopping tools and agentic features could add material revenue — analysts and boutiques highlight multi‑billion dollar upside from AI-driven shopping, recommendations and automation that expand margins over time. That underpins the bullish medium‑term thesis. AI shopping tools could add $31 billion revenue by 2028
• Neutral Sentiment: Retail investor interest remains strong — Amazon tops retail polls and is featured on several “stocks to own” lists, which can support retail inflows but isn’t a fundamental catalyst by itself. 5 Stocks Retail Investors Are Betting on for 2026
• Neutral Sentiment: Jeff Bezos’ 2025 stock sales (~$5.7B) drew headlines — large insider sales can spook some investors even if they’re often for diversification or other personal reasons; monitor for any pattern of incremental insider selling. Jeff Bezos Sold $5.7 Billion of Amazon Stock in 2025
• Neutral Sentiment: Regional and policy items (e.g., Chinese e‑commerce tax pressure, Brazilian conservation pact news) are background risks for global marketplace operations but are not immediate company earnings shocks. Stay aware of regulatory and macro developments in key markets. Chinese eCommerce Sellers Say New Tax ‘Will Kill Us’
• Negative Sentiment: Legal risk: a U.S. judge denied Amazon’s bid to dismiss a consumer price‑gouging class action tied to the pandemic — this keeps the case alive and raises potential litigation costs, damages exposure and reputational risk. Investors will watch any developments and potential settlements. Amazon must face price gouging lawsuit, US judge rules

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.