Amazon.com, Inc. $AMZN Shares Bought by Burr Financial Services LLC

Burr Financial Services LLC increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 8.4% during the third quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 49,729 shares of the e-commerce giant’s stock after buying an additional 3,837 shares during the quarter. Amazon.com comprises 8.1% of Burr Financial Services LLC’s investment portfolio, making the stock its 5th biggest holding. Burr Financial Services LLC’s holdings in Amazon.com were worth $10,919,000 at the end of the most recent quarter.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Wilson Asset Management International PTY Ltd. acquired a new stake in shares of Amazon.com in the 2nd quarter worth approximately $11,102,000. ARK Investment Management LLC raised its holdings in Amazon.com by 8.3% during the second quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock worth $250,213,000 after purchasing an additional 86,978 shares in the last quarter. Buckhead Capital Management LLC lifted its position in Amazon.com by 16.1% in the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock worth $6,232,000 after purchasing an additional 3,948 shares during the period. Flaharty Asset Management LLC lifted its position in Amazon.com by 87.7% in the first quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock worth $968,000 after purchasing an additional 2,377 shares during the period. Finally, Border to Coast Pensions Partnership Ltd boosted its stake in Amazon.com by 6.0% during the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock valued at $249,295,000 after purchasing an additional 63,924 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS wins and enterprise AI deals bolster growth visibility — AUMOVIO picked AWS as its preferred cloud to accelerate autonomous-vehicle development, highlighting continued enterprise demand for AWS AI/cloud services. Autonomous Vehicle Developer AUMOVIO to Use AWS Cloud and AI Capabilities
• Positive Sentiment: Alexa+ web push intensifies AI competition and monetization paths — Amazon launched browser-based Alexa+ (Alexa.com) to compete with ChatGPT/Gemini, expanding AI reach beyond devices and supporting the narrative of higher future engagement and ad/commerce monetization. Amazon lets some users chat with Alexa+ on the web in bid to take on ChatGPT
• Positive Sentiment: Analyst upgrades and price-target lifts reinforce upside — Jefferies and other sell‑side calls have raised targets/ratings on AMZN, reflecting confidence in AWS reacceleration, ad growth and AI monetization which supports the rally. AMZN, GOOGL: Jefferies Top Analyst Boosts Price Targets on Amazon and Alphabet Stocks
• Positive Sentiment: Ads and cloud momentum cited as core bull case — Coverage and commentary highlight Amazon’s ad business closing gaps with peers and AWS reacceleration as primary profit drivers, supporting multiple expansion. Why These 3 Mega-Caps Could Still Surprise Investors in 2026
• Neutral Sentiment: New product launches and partner ecosystem updates — Third‑party tools (atom11 Ads copilot) and integrations (TomTom/Alexa in‑vehicle work, Zenity on AWS Marketplace) expand the ecosystem but are incremental to core revenue today. atom11 Launches Neo, Award-Winning Amazon Ads Copilot for Amazon Sellers
• Neutral Sentiment: Ring expands into commercial surveillance — New Ring trailers for parking lots can add revenue but raise privacy/regulatory considerations; impact is modest vs. AWS/ads. Amazon’s Ring Unit Debuts Surveillance Trailers for Parking Lots
• Negative Sentiment: Merchant backlash over AI shopping tool (Shop Direct) raises operational and reputational risk — Some retailers say Amazon scraped listings and listed their products without permission, creating potential reseller friction or regulatory scrutiny for the new shopping agents. Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped
• Negative Sentiment: Large FTC settlement payout underway — Amazon is distributing checks as part of a reported $2.5 billion FTC settlement, a material cash outflow and negative near-term headline. Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here’s who qualifies and how to get paid
• Negative Sentiment: Price‑gouging lawsuit allowed to proceed — A federal judge denied Amazon’s motion to dismiss a COVID-era price‑gouging suit; continued litigation adds legal risk and potential liabilities. Amazon must face price gouging lawsuit, US judge rules

Insider Buying and Selling

In related news, CEO Douglas J. Herrington sold 22,000 shares of the firm’s stock in a transaction on Friday, October 31st. The shares were sold at an average price of $250.03, for a total value of $5,500,660.00. Following the transaction, the chief executive officer directly owned 493,507 shares in the company, valued at approximately $123,391,555.21. This trade represents a 4.27% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, Director Jonathan Rubinstein sold 8,173 shares of the business’s stock in a transaction on Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the transaction, the director directly owned 80,030 shares of the company’s stock, valued at approximately $20,009,900.90. This represents a 9.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 79,734 shares of company stock valued at $18,534,017. 10.80% of the stock is owned by corporate insiders.

Analysts Set New Price Targets

A number of research analysts recently issued reports on the company. JPMorgan Chase & Co. reaffirmed a “buy” rating and set a $305.00 target price on shares of Amazon.com in a report on Friday, December 12th. Arete Research lifted their price objective on shares of Amazon.com from $248.00 to $253.00 and gave the stock a “buy” rating in a research note on Monday, October 27th. Desjardins boosted their target price on shares of Amazon.com to $218.00 in a report on Monday, December 8th. Sanford C. Bernstein set a $300.00 target price on shares of Amazon.com and gave the company an “outperform” rating in a research note on Friday, October 31st. Finally, KeyCorp restated an “overweight” rating on shares of Amazon.com in a research report on Friday, December 5th. One research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $296.21.

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $240.95 on Wednesday. The firm has a market cap of $2.58 trillion, a price-to-earnings ratio of 34.03, a P/E/G ratio of 1.46 and a beta of 1.37. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The business has a fifty day simple moving average of $232.46 and a 200 day simple moving average of $227.23.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The business had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same quarter last year, the firm earned $1.43 EPS. Amazon.com’s revenue for the quarter was up 13.4% on a year-over-year basis. As a group, sell-side analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.