Highland Capital Management LLC boosted its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 2.2% during the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 397,834 shares of the iPhone maker’s stock after acquiring an additional 8,446 shares during the quarter. Apple accounts for about 5.0% of Highland Capital Management LLC’s holdings, making the stock its 2nd biggest holding. Highland Capital Management LLC’s holdings in Apple were worth $101,301,000 at the end of the most recent reporting period.
Several other institutional investors and hedge funds also recently added to or reduced their stakes in AAPL. Asio Capital LLC increased its position in shares of Apple by 1.2% in the 3rd quarter. Asio Capital LLC now owns 58,204 shares of the iPhone maker’s stock valued at $14,820,000 after purchasing an additional 669 shares during the last quarter. Custos Family Office LLC grew its stake in shares of Apple by 2.8% during the third quarter. Custos Family Office LLC now owns 17,452 shares of the iPhone maker’s stock worth $4,444,000 after purchasing an additional 480 shares in the last quarter. John W. Brooker & Co. CPAs increased its holdings in Apple by 61.8% in the third quarter. John W. Brooker & Co. CPAs now owns 1,650 shares of the iPhone maker’s stock valued at $420,000 after buying an additional 630 shares during the last quarter. Regent Peak Wealth Advisors LLC purchased a new position in Apple in the third quarter valued at $27,822,000. Finally, Silverleafe Capital Partners LLC raised its stake in Apple by 1.0% in the third quarter. Silverleafe Capital Partners LLC now owns 64,130 shares of the iPhone maker’s stock valued at $16,329,000 after buying an additional 645 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.
Insider Buying and Selling
In other Apple news, insider Chris Kondo sold 3,752 shares of Apple stock in a transaction that occurred on Friday, November 7th. The stock was sold at an average price of $271.23, for a total value of $1,017,654.96. Following the transaction, the insider directly owned 15,098 shares in the company, valued at approximately $4,095,030.54. This trade represents a 19.90% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, CFO Kevan Parekh sold 4,199 shares of the business’s stock in a transaction that occurred on Thursday, October 16th. The shares were sold at an average price of $247.39, for a total value of $1,038,790.61. Following the completion of the transaction, the chief financial officer directly owned 8,765 shares in the company, valued at approximately $2,168,373.35. The trade was a 32.39% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.06% of the stock is currently owned by company insiders.
Apple Stock Down 1.8%
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, October 30th. The iPhone maker reported $1.85 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.74 by $0.11. Apple had a net margin of 26.92% and a return on equity of 164.05%. The company had revenue of $102.47 billion for the quarter, compared to the consensus estimate of $101.65 billion. During the same period last year, the firm posted $1.64 EPS. Apple’s revenue for the quarter was up 8.7% on a year-over-year basis. Sell-side analysts expect that Apple Inc. will post 7.28 earnings per share for the current year.
Apple Announces Dividend
The business also recently disclosed a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were paid a dividend of $0.26 per share. The ex-dividend date of this dividend was Monday, November 10th. This represents a $1.04 annualized dividend and a yield of 0.4%. Apple’s dividend payout ratio is currently 13.92%.
Key Apple News
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Bank of America and other firms reaffirmed Buy ratings and high price targets, citing resilient Services revenue, capital returns and potential edge-AI optionality that support a premium valuation. Article Title
- Positive Sentiment: Foxconn reported record Q4 revenue driven by AI server demand — analysts (e.g., Gene Munster) view the beat as a bullish indirect read on iPhone demand and component orders, which supports Apple’s hardware outlook. Article Title
- Positive Sentiment: Apple has an anticipated product/features update window around Jan. 12 — any meaningful consumer-facing software or service improvements could act as a short-term catalyst for Services and user engagement. Article Title
- Neutral Sentiment: Several ex-Apple engineers and designers are launching or joining AI startups (Hark, Lyte), which highlights both the strength of Apple-trained talent and the competitive drain into AI hardware/software startups — a watch-item for long-term talent and IP trends. Hark hires ex-Apple designer Lyte launch
- Neutral Sentiment: Market commentary groups Apple with other mega-caps as durable long-term compounders; this reinforces its place in diversified portfolios even amid near-term volatility. Article Title
- Negative Sentiment: Raymond James resumed coverage with a downgrade / Market Perform call citing valuation concerns and a view that upside may be limited in 2026 — analyst downgrades and negative headlines pressure sentiment and can trigger selling. Article Title
- Negative Sentiment: Apple’s App Store net revenue growth decelerated in December (y/y growth slowed), raising near-term concerns about Services momentum — Services are a key part of Apple’s premium multiple. Article Title
- Negative Sentiment: Competitive pressure and AI integration narratives are growing — articles highlight Samsung’s push for a massive roll-out of AI-enabled phones and questions about Apple’s Vision Pro uptake, fueling investor worries about lost market share and execution on AI features. Samsung competition Vision Pro sales
Analysts Set New Price Targets
AAPL has been the subject of several analyst reports. DZ Bank raised Apple from a “hold” rating to a “buy” rating and set a $300.00 price objective for the company in a research report on Tuesday, November 4th. Tigress Financial increased their price target on shares of Apple from $300.00 to $305.00 and gave the company a “strong-buy” rating in a research note on Wednesday, September 17th. Loop Capital restated a “buy” rating and set a $325.00 price objective (up previously from $315.00) on shares of Apple in a research report on Tuesday, December 2nd. Barclays increased their target price on shares of Apple from $180.00 to $230.00 and gave the company an “underweight” rating in a research report on Friday, October 31st. Finally, Evercore ISI reissued an “outperform” rating and issued a $325.00 price target (up from $300.00) on shares of Apple in a research report on Monday, December 8th. Two research analysts have rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $283.92.
Read Our Latest Report on Apple
Apple Profile
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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