Zeta Global Sees Unusually High Options Volume (NYSE:ZETA)

Zeta Global Holdings Corp. (NYSE:ZETA) saw some unusual options trading activity on Tuesday. Traders bought 72,011 call options on the company. This is an increase of 219% compared to the average daily volume of 22,566 call options.

Insider Transactions at Zeta Global

In other news, Director Jeanine Silberblatt sold 12,990 shares of the stock in a transaction that occurred on Friday, December 12th. The shares were sold at an average price of $19.34, for a total value of $251,226.60. Following the completion of the sale, the director directly owned 57,850 shares of the company’s stock, valued at $1,118,819. This represents a 18.34% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. 13.02% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Zeta Global

Institutional investors have recently modified their holdings of the company. Disciplined Growth Investors Inc. MN bought a new stake in Zeta Global in the 3rd quarter worth $121,502,000. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC grew its position in shares of Zeta Global by 753.3% in the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 6,306,270 shares of the company’s stock worth $85,513,000 after buying an additional 5,567,201 shares during the period. Greenvale Capital LLP lifted its holdings in shares of Zeta Global by 178.0% during the second quarter. Greenvale Capital LLP now owns 6,951,181 shares of the company’s stock valued at $107,674,000 after purchasing an additional 4,451,181 shares during the last quarter. Marshall Wace LLP boosted its holdings in Zeta Global by 857.2% in the second quarter. Marshall Wace LLP now owns 2,679,321 shares of the company’s stock worth $41,503,000 after acquiring an additional 2,399,408 shares in the last quarter. Finally, Norges Bank bought a new stake in Zeta Global during the 2nd quarter valued at about $33,474,000. 87.75% of the stock is currently owned by institutional investors.

Zeta Global Trading Up 9.8%

NYSE:ZETA opened at $23.79 on Wednesday. The company has a current ratio of 3.01, a quick ratio of 3.01 and a debt-to-equity ratio of 0.29. The stock has a market capitalization of $5.72 billion, a PE ratio of -198.22, a price-to-earnings-growth ratio of 2.30 and a beta of 1.26. Zeta Global has a 12 month low of $10.69 and a 12 month high of $26.60. The firm’s 50 day moving average is $18.76 and its 200 day moving average is $18.29.

Trending Headlines about Zeta Global

Here are the key news stories impacting Zeta Global this week:

• Positive Sentiment: Announced a collaboration with OpenAI to deliver “Athena by Zeta,” an AI-driven, answer‑driven marketing product — a clear strategic catalyst that could expand Zeta’s product differentiation and revenue mix. Zeta Global and OpenAI Team Up to Deliver Answer-Driven Marketing with Athena by Zeta™
• Positive Sentiment: Multiple news outlets report the stock rising on the OpenAI collaboration, increasing visibility and likely drawing short‑term buying from momentum traders and funds. Zeta Global’s Stock Up on OpenAI Collaboration Plan
• Positive Sentiment: Unusually large options activity — ~72,011 call options bought (≈219% above typical daily call volume) — indicates aggressive bullish positioning and may amplify upside via gamma and dealer hedging.
• Neutral Sentiment: Zeta will participate in an upcoming investor conference, which provides management with a forum to present forward guidance and strategy to investors but is not an immediate earnings catalyst. Zeta Global to Participate in Upcoming Investor Conference
• Neutral Sentiment: Widely picked up in “most active/movers” market coverage (MSN and other aggregators), which can sustain attention and volume but doesn’t by itself change fundamentals. This AI-Powered Marketing-Tech Stock Is Up 11% on OpenAI Partnership
• Negative Sentiment: Analyst/commentary piece notes that while Zeta reported strong Q3 beats, management offered softer guidance — a caution that the OpenAI announcement may be viewed as a growth inflection but doesn’t immediately erase concerns about near‑term revenue visibility. How Strong Q3 Beats but Softer Guidance at Zeta Global Holdings (ZETA) Has Changed Its Investment Story

Wall Street Analyst Weigh In

A number of equities research analysts have recently commented on ZETA shares. The Goldman Sachs Group reissued a “neutral” rating and set a $23.00 price objective on shares of Zeta Global in a research report on Thursday, November 6th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Zeta Global in a report on Wednesday, October 8th. William Blair restated an “outperform” rating on shares of Zeta Global in a research note on Monday, November 24th. Truist Financial increased their price target on Zeta Global from $34.00 to $36.00 and gave the stock a “buy” rating in a research report on Thursday, October 9th. Finally, Needham & Company LLC reaffirmed a “buy” rating on shares of Zeta Global in a report on Tuesday, November 25th. Nine equities research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, Zeta Global currently has a consensus rating of “Moderate Buy” and an average price target of $27.25.

Zeta Global Company Profile

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.