Davidson Investment Advisors Decreases Stock Holdings in Alphabet Inc. $GOOG

Davidson Investment Advisors decreased its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 5.3% in the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 449,877 shares of the information services provider’s stock after selling 25,037 shares during the quarter. Alphabet accounts for approximately 4.6% of Davidson Investment Advisors’ investment portfolio, making the stock its 3rd largest position. Davidson Investment Advisors’ holdings in Alphabet were worth $109,567,000 at the end of the most recent reporting period.

A number of other large investors have also recently bought and sold shares of GOOG. Higgins & Schmidt Wealth Strategies LLC lifted its stake in Alphabet by 2.2% during the third quarter. Higgins & Schmidt Wealth Strategies LLC now owns 1,818 shares of the information services provider’s stock worth $443,000 after purchasing an additional 40 shares during the last quarter. Hartmann Taylor Wealth Management LLC boosted its stake in Alphabet by 2.3% in the third quarter. Hartmann Taylor Wealth Management LLC now owns 1,813 shares of the information services provider’s stock valued at $442,000 after buying an additional 40 shares in the last quarter. Riverbend Wealth Management LLC grew its position in Alphabet by 1.0% in the third quarter. Riverbend Wealth Management LLC now owns 4,198 shares of the information services provider’s stock valued at $1,023,000 after acquiring an additional 41 shares during the last quarter. Meritas Wealth Management LLC grew its position in Alphabet by 3.0% in the third quarter. Meritas Wealth Management LLC now owns 1,458 shares of the information services provider’s stock valued at $355,000 after acquiring an additional 42 shares during the last quarter. Finally, First Financial Bank Trust Division raised its stake in Alphabet by 0.6% during the third quarter. First Financial Bank Trust Division now owns 7,208 shares of the information services provider’s stock worth $1,756,000 after acquiring an additional 45 shares in the last quarter. 27.26% of the stock is currently owned by institutional investors and hedge funds.

Alphabet Stock Performance

NASDAQ:GOOG opened at $322.48 on Thursday. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. Alphabet Inc. has a fifty-two week low of $142.66 and a fifty-two week high of $328.67. The company has a 50 day simple moving average of $305.07 and a two-hundred day simple moving average of $247.79. The company has a market capitalization of $3.89 trillion, a PE ratio of 31.80, a P/E/G ratio of 1.74 and a beta of 1.09.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The company had revenue of $102.35 billion for the quarter, compared to analyst estimates of $99.90 billion. During the same period in the prior year, the firm posted $2.12 EPS. The company’s quarterly revenue was up 15.9% on a year-over-year basis. Research analysts anticipate that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s payout ratio is currently 8.28%.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Canaccord raised its price target for Alphabet to $390 and reiterated a Buy, boosting upside expectations and supporting investor sentiment. Canaccord PT Raise
• Positive Sentiment: Alphabet surpassed Apple to become the U.S. company with the second‑largest market cap, a headline that often attracts momentum buyers and index flows. Market Cap Surpasses Apple
• Positive Sentiment: Samsung said it will expand Galaxy phones with Gemini AI features — a distribution win that could accelerate user adoption of Google’s AI services and monetization opportunities for cloud/AI. Samsung / Gemini
• Positive Sentiment: Analyst and institutional activity remains supportive: MarketBeat and Quiver data show numerous upgrades, elevated price targets and large institutional buys, which underpin the rally. Analyst Sentiment / MarketBeat
• Neutral Sentiment: Competition in video/creator platforms (e.g., Spotify’s big creator push) and broader AI rivalry remain watch items; they could shift ad/video dynamics over time but are not immediate catalysts. Spotify vs YouTube
• Neutral Sentiment: Lobbying disclosures and quarterly fund/hedge‑fund positioning reported by Quiver are informational for policy and flows but unlikely to move the stock by themselves. Lobbying Disclosure
• Negative Sentiment: Alphabet and Character.AI agreed to settle lawsuits alleging AI chatbots contributed to minors’ suicides — a material reputational and legal overhang that raises regulatory and liability concerns for AI products. Lawsuit Settlement
• Negative Sentiment: Analysts and commentators warn that AI “answers” could cannibalize search ad revenue if users stop clicking links — a structural monetization risk for Google’s core ad business. Ad Cannibalization Risk
• Negative Sentiment: Significant insider selling activity reported in recent data (multiple executive sales) can be read negatively by some investors, adding caution despite institutional buying. Insider Selling / Quiver

Analyst Upgrades and Downgrades

Several brokerages recently issued reports on GOOG. Jefferies Financial Group reaffirmed a “buy” rating and set a $365.00 price target on shares of Alphabet in a report on Monday. Sanford C. Bernstein increased their price target on Alphabet from $260.00 to $305.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. Weiss Ratings restated a “buy (b)” rating on shares of Alphabet in a research report on Wednesday, October 8th. BMO Capital Markets reiterated an “outperform” rating and issued a $340.00 target price on shares of Alphabet in a research report on Thursday, October 30th. Finally, TD Cowen boosted their price target on Alphabet from $335.00 to $350.00 and gave the stock a “buy” rating in a report on Friday, December 12th. Seven equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have given a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, Alphabet has a consensus rating of “Buy” and an average target price of $316.79.

Insider Buying and Selling at Alphabet

In other Alphabet news, CAO Amie Thuener O’toole sold 2,778 shares of Alphabet stock in a transaction that occurred on Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the completion of the sale, the chief accounting officer directly owned 8,962 shares in the company, valued at approximately $2,798,832.60. The trade was a 23.66% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Frances Arnold sold 102 shares of the stock in a transaction that occurred on Wednesday, December 31st. The stock was sold at an average price of $313.45, for a total value of $31,971.90. Following the transaction, the director owned 18,205 shares in the company, valued at $5,706,357.25. The trade was a 0.56% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 195,465 shares of company stock valued at $57,056,497 over the last ninety days. Insiders own 12.99% of the company’s stock.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.