Amazon.com, Inc. $AMZN is Continuum Advisory LLC’s 10th Largest Position

Continuum Advisory LLC raised its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.9% in the third quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 73,567 shares of the e-commerce giant’s stock after buying an additional 2,739 shares during the quarter. Amazon.com comprises 1.7% of Continuum Advisory LLC’s portfolio, making the stock its 10th largest holding. Continuum Advisory LLC’s holdings in Amazon.com were worth $16,153,000 as of its most recent filing with the Securities & Exchange Commission.

Several other hedge funds and other institutional investors have also recently bought and sold shares of AMZN. Vanguard Group Inc. boosted its holdings in Amazon.com by 2.1% in the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after acquiring an additional 17,447,045 shares in the last quarter. State Street Corp grew its position in shares of Amazon.com by 1.4% during the second quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock worth $82,073,203,000 after purchasing an additional 5,163,208 shares in the last quarter. Geode Capital Management LLC boosted its holdings in shares of Amazon.com by 1.7% in the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after purchasing an additional 3,721,658 shares during the period. Kingstone Capital Partners Texas LLC boosted its holdings in Amazon.com by 542,733.6% during the 2nd quarter. Kingstone Capital Partners Texas LLC now owns 132,641,388 shares of the e-commerce giant’s stock valued at $29,100,194,000 after acquiring an additional 132,616,953 shares during the period. Finally, Norges Bank purchased a new position in Amazon.com during the second quarter worth approximately $27,438,011,000. Institutional investors own 72.20% of the company’s stock.

Insider Buying and Selling

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Jonathan Rubinstein sold 8,173 shares of the company’s stock in a transaction that occurred on Friday, October 31st. The stock was sold at an average price of $250.03, for a total value of $2,043,495.19. Following the transaction, the director owned 80,030 shares in the company, valued at $20,009,900.90. This trade represents a 9.27% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 79,734 shares of company stock valued at $18,534,017 in the last three months. 9.70% of the stock is owned by corporate insiders.

Amazon.com Stock Performance

Shares of AMZN stock opened at $246.29 on Friday. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The company’s fifty day simple moving average is $233.16 and its 200-day simple moving average is $227.46. Amazon.com, Inc. has a 12 month low of $161.38 and a 12 month high of $258.60. The firm has a market cap of $2.63 trillion, a PE ratio of 34.79, a P/E/G ratio of 1.52 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business’s revenue was up 13.4% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.43 earnings per share. Equities research analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS strength and bullish analyst notes are driving optimism — MarketBeat says Amazon “starts 2026 strong,” citing AWS growth, pre-earnings momentum, and reiterated/raised price targets from firms including Wolfe Research and Jefferies. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Positive Sentiment: AWS cleared a major Options Clearing Corporation security review, and BMO raised its AMZN price target to $304 — a credibility boost for AWS with large, regulated clients and a near-term catalyst for multiple analyst upgrades. AWS Clears OCC Security Review as BMO Raises Amazon PT to $304
• Positive Sentiment: Regulatory risk eased in Europe: Reuters reports big tech, including Amazon, avoided the strictest provisions in an EU digital rule overhaul — reduces a major policy overhang for large platform stocks. Big Tech Spared Strict Rules in EU Digital Rule Overhaul
• Neutral Sentiment: Amazon’s ecosystem partnerships continue to expand (e.g., distribution or platform ties referenced in coverage such as a Roku collaboration), which can support ad and device distribution but are incremental to the AWS-led story. Roku Stock Has More Than 30% Upside, Says Evercore
• Neutral Sentiment: Amazon Business added an EcoVadis integration to surface sustainability ratings for sellers — a niche product improvement that may help B2B sales over time. Amazon Business Store Enables Sellers To Display EcoVadis Sustainability Performance
• Neutral Sentiment: Large private AI funding (Anthropic) and broader AI investment trends lift the sector — this is a market-level tailwind for AWS but not unique to Amazon. Anthropic Signs Term Sheet for $10 Billion Funding Round
• Negative Sentiment: Merchant complaints about an Amazon AI tool allegedly listing products without seller knowledge raise reputational and merchant-relations risks that could attract regulatory or platform-friction headlines. Amazon AI Tool Blindsides Merchants
• Negative Sentiment: Workplace policy stories (requests for employees to list accomplishments; new RTO monitoring) may dent morale and create negative press — usually low-impact to fundamentals but worth monitoring. Amazon Demands Proof of Productivity From Employees
• Negative Sentiment: Heavy insider selling flagged in data summaries can worry some investors about timing of executive stock moves (though many sales are routine); treat as a watch item rather than a definitive signal. Amazon Stock Opinions on AWS Growth and AI Investments (QuiverQuant)

Analyst Ratings Changes

Several brokerages have issued reports on AMZN. Royal Bank Of Canada restated a “buy” rating and issued a $300.00 target price on shares of Amazon.com in a report on Tuesday, December 2nd. BNP Paribas Exane initiated coverage on Amazon.com in a report on Monday, November 24th. They set an “outperform” rating on the stock. Citigroup restated an “overweight” rating on shares of Amazon.com in a research report on Wednesday, November 26th. Stifel Nicolaus upped their price objective on shares of Amazon.com from $269.00 to $295.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Finally, Benchmark increased their price target on Amazon.com from $260.00 to $295.00 and gave the company a “buy” rating in a report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $295.23.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.