ServiceNow (NYSE:NOW) Receives “Neutral” Rating from Macquarie

Posted by Defense World Staff on Jan 9th, 2026

Macquarie reiterated their neutral rating on shares of ServiceNow (NYSE:NOW – Free Report) in a report issued on Thursday,Benzinga reports. They currently have a $172.00 price target on the information technology services provider’s stock.

Other equities research analysts have also issued reports about the company. Stifel Nicolaus set a $230.00 price target on ServiceNow in a research report on Friday, December 19th. Morgan Stanley set a $263.00 target price on shares of ServiceNow and gave the company an “overweight” rating in a report on Thursday, October 30th. UBS Group reiterated a “buy” rating on shares of ServiceNow in a research note on Wednesday, December 24th. Mizuho set a $210.00 price objective on shares of ServiceNow in a research note on Tuesday, December 16th. Finally, Wall Street Zen upgraded shares of ServiceNow from a “hold” rating to a “buy” rating in a report on Saturday, December 27th. Three analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, ServiceNow currently has a consensus rating of “Moderate Buy” and an average price target of $219.06.

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ServiceNow Stock Performance

ServiceNow stock opened at $146.36 on Thursday. ServiceNow has a fifty-two week low of $135.73 and a fifty-two week high of $239.62. The stock’s 50 day simple moving average is $162.81 and its two-hundred day simple moving average is $178.76. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. The stock has a market cap of $151.98 billion, a price-to-earnings ratio of 88.49, a PEG ratio of 2.59 and a beta of 0.98.

Insider Activity at ServiceNow

In other ServiceNow news, insider Jacqueline P. Canney sold 470 shares of ServiceNow stock in a transaction on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total value of $77,745.52. Following the completion of the sale, the insider owned 15,135 shares of the company’s stock, valued at approximately $2,503,571.16. This trade represents a 3.01% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Paul Fipps sold 1,525 shares of the business’s stock in a transaction on Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total value of $249,352.75. Following the completion of the transaction, the insider owned 2,705 shares of the company’s stock, valued at $442,294.55. This represents a 36.05% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 15,310 shares of company stock valued at $2,533,585 over the last ninety days. Corporate insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Several large investors have recently bought and sold shares of NOW. Nordea Investment Management AB grew its stake in shares of ServiceNow by 388.7% in the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after acquiring an additional 3,743,087 shares during the period. Norges Bank purchased a new stake in ServiceNow in the second quarter worth approximately $2,589,235,000. Sarasin & Partners LLP boosted its holdings in ServiceNow by 386.2% in the fourth quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock worth $188,946,000 after purchasing an additional 979,740 shares during the last quarter. Bessemer Group Inc. grew its position in ServiceNow by 365.6% in the 2nd quarter. Bessemer Group Inc. now owns 529,994 shares of the information technology services provider’s stock worth $544,875,000 after purchasing an additional 416,162 shares during the period. Finally, Vanguard Group Inc. raised its stake in ServiceNow by 2.0% during the 2nd quarter. Vanguard Group Inc. now owns 19,895,063 shares of the information technology services provider’s stock valued at $20,453,716,000 after buying an additional 398,071 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Jefferies reaffirmed a buy on ServiceNow and named it an AI growth winner, calling it a must-buy for AI exposure even while noting 2025 multiple compression tied to investor doubts about sustained 20% organic growth. Jefferies Names ServiceNow (NOW) AI Growth Winner, Reaffirms Buy
Positive Sentiment: Arete Research upgraded ServiceNow to a strong-buy, signaling increased analyst conviction that could attract buyers ahead of results. ServiceNow (NYSE:NOW) Stock Rating Upgraded by Arete
Positive Sentiment: Canaccord Genuity reaffirmed a Buy and the street includes higher price targets (e.g., $224), reinforcing upside narratives tied to AI monetization and long-term growth. Where Is ServiceNow (NOW) Headed According to The Street?
Neutral Sentiment: ServiceNow scheduled Q4 and full-year 2025 results for Jan. 28; the report and call are the next major catalysts and could drive short-term volatility. ServiceNow to Announce Fourth Quarter and Full Year 2025 Financial Results on January 28
Neutral Sentiment: Macquarie reaffirmed a neutral rating with a $172 price target — a middling endorsement that signals some analysts view the stock as fairly valued near-term despite upside to that target. Macquarie Reaffirms Neutral on ServiceNow
Neutral Sentiment: Market pieces and previews (Zacks/Barchart) note ServiceNow is a name to watch into earnings; consensus expects double-digit bottom-line growth, making results a hinge for the next directional move. ServiceNow (NOW) Rises As Market Takes a Dip: Key Facts
Negative Sentiment: Prominent commentators highlight ServiceNow’s very high P/E multiple, which can discourage rotation into the stock while investors demand clear proof AI adoption is accelerating paid growth — a valuation headwind. Jim Cramer on ServiceNow: “It Still Has a High Price-to-Earnings Multiple”

ServiceNow Company Profile

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ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.