Movado Group (NYSE:MOV) Upgraded to “Strong-Buy” at Wall Street Zen

Movado Group (NYSE:MOV) was upgraded by analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating in a report released on Saturday.

Several other research firms also recently issued reports on MOV. Northland Securities assumed coverage on Movado Group in a report on Wednesday. They set an “outperform” rating and a $30.00 price objective on the stock. Northland Capmk upgraded Movado Group to a “strong-buy” rating in a research report on Wednesday. BWS Financial reiterated a “buy” rating and issued a $31.50 price target on shares of Movado Group in a report on Wednesday, November 26th. Weiss Ratings reiterated a “hold (c)” rating on shares of Movado Group in a research report on Monday, December 29th. Finally, Zacks Research cut Movado Group from a “hold” rating to a “strong sell” rating in a report on Friday, November 28th. One research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, Movado Group has an average rating of “Moderate Buy” and an average price target of $30.75.

Movado Group Stock Up 1.0%

Shares of NYSE MOV opened at $22.63 on Friday. Movado Group has a 12-month low of $12.85 and a 12-month high of $22.68. The firm’s 50-day simple moving average is $20.31 and its 200 day simple moving average is $18.49. The company has a market cap of $500.94 million, a price-to-earnings ratio of 23.33 and a beta of 0.90.

Movado Group (NYSE:MOV) last announced its earnings results on Tuesday, November 25th. The company reported $0.45 earnings per share for the quarter, missing analysts’ consensus estimates of $0.57 by ($0.12). Movado Group had a return on equity of 5.86% and a net margin of 3.33%.The company had revenue of $186.13 million during the quarter, compared to the consensus estimate of $185.89 million. During the same period in the prior year, the firm posted $0.22 earnings per share. On average, equities analysts expect that Movado Group will post 1.05 earnings per share for the current year.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Vanguard Group Inc. increased its stake in Movado Group by 5.9% in the third quarter. Vanguard Group Inc. now owns 1,029,220 shares of the company’s stock valued at $19,524,000 after purchasing an additional 57,353 shares in the last quarter. Goldman Sachs Group Inc. raised its stake in Movado Group by 212.8% during the 1st quarter. Goldman Sachs Group Inc. now owns 671,397 shares of the company’s stock worth $11,226,000 after buying an additional 456,727 shares during the period. Ameriprise Financial Inc. raised its stake in Movado Group by 14.4% during the 2nd quarter. Ameriprise Financial Inc. now owns 636,862 shares of the company’s stock worth $9,712,000 after buying an additional 80,109 shares during the period. Geode Capital Management LLC lifted its holdings in Movado Group by 0.3% during the second quarter. Geode Capital Management LLC now owns 374,858 shares of the company’s stock worth $5,718,000 after acquiring an additional 1,131 shares in the last quarter. Finally, Brandes Investment Partners LP acquired a new position in Movado Group in the second quarter valued at about $5,540,000. Institutional investors own 72.08% of the company’s stock.

Movado Group News Roundup

Here are the key news stories impacting Movado Group this week:

• Positive Sentiment: Northland initiated coverage with a “Strong‑Buy” and published aggressive multi‑year EPS targets (e.g., FY2026 $1.31, FY2027 $1.54, FY2028 $1.87) — a clear positive catalyst that can prompt analyst revisions and re‑rating of the stock. Northland Securities Initiates Coverage on Movado Group (NYSE:MOV)
• Positive Sentiment: Multiple Northland notes provide quarter‑by‑quarter EPS forecasts (Q4’26, Q1‑Q4’27, Q1‑Q3’28) reinforcing the firm’s confidence in near‑term and medium‑term earnings recovery — supportive for shares if other brokers follow. Movado Group upgraded to Strong‑Buy – Zacks
• Neutral Sentiment: Current consensus for the company’s full‑year earnings remains around $1.05; Northland’s figures exceed that by a wide margin. The divergence creates upside potential but also means the stock will be sensitive to actual quarter results versus these higher expectations.
• Negative Sentiment: Movado recently missed a quarterly EPS estimate (reported $0.45 vs. $0.57 consensus in November), so despite the bullish coverage, any near‑term operational slip or margin pressure could trigger downside as expectations rise.

Movado Group Company Profile

Movado Group, Inc is a global designer, manufacturer and distributor of watches and related jewelry products. The company’s portfolio encompasses both owned and licensed brands, offering a wide range of timepieces from luxury to accessible price points. Major owned brands include Movado, Concord, and Ebel, alongside newer acquisitions such as MVMT and Olivia Burton. In addition, Movado Group holds licensing agreements to produce watches under fashion names like Hugo Boss, Tommy Hilfiger, Coach, Lacoste and Scuderia Ferrari.

Movado Group’s product line spans classic dress watches, sport and dive models, fashion-forward designs and limited-edition collections.