Stifel Nicolaus Has Lowered Expectations for ServiceNow (NYSE:NOW) Stock Price

ServiceNow (NYSE:NOW) had its price target reduced by Stifel Nicolaus from $230.00 to $200.00 in a research note issued on Friday, Marketbeat.com reports. The brokerage currently has a “buy” rating on the information technology services provider’s stock. Stifel Nicolaus’ price target points to a potential upside of 41.08% from the stock’s previous close.

NOW has been the subject of several other research reports. Arete Research set a $200.00 target price on shares of ServiceNow in a report on Tuesday. Barclays boosted their target price on ServiceNow from $242.00 to $245.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. Weiss Ratings reissued a “hold (c)” rating on shares of ServiceNow in a research note on Wednesday, October 8th. KeyCorp downgraded shares of ServiceNow from a “sector weight” rating to an “underweight” rating and set a $155.00 price target for the company. in a research note on Monday, December 15th. Finally, Citigroup upped their price target on shares of ServiceNow from $246.80 to $250.60 and gave the stock a “buy” rating in a research report on Thursday, October 30th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow has an average rating of “Moderate Buy” and an average target price of $218.18.

ServiceNow Stock Down 3.0%

NOW opened at $141.76 on Friday. The firm’s 50 day simple moving average is $161.98 and its two-hundred day simple moving average is $178.24. ServiceNow has a 1-year low of $135.73 and a 1-year high of $239.62. The company has a current ratio of 1.06, a quick ratio of 1.06 and a debt-to-equity ratio of 0.13. The company has a market capitalization of $147.21 billion, a PE ratio of 85.71, a PEG ratio of 2.44 and a beta of 0.98.

Insider Transactions at ServiceNow

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $242,400.00. Following the transaction, the director owned 47,930 shares in the company, valued at approximately $7,745,488. This represents a 3.03% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CFO Gina Mastantuono sold 2,085 shares of ServiceNow stock in a transaction on Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $336,936.00. Following the sale, the chief financial officer owned 63,215 shares of the company’s stock, valued at $10,215,544. The trade was a 3.19% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 15,310 shares of company stock worth $2,533,585 over the last ninety days. 0.34% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Several institutional investors have recently modified their holdings of the company. First Heartland Consultants Inc. boosted its position in ServiceNow by 594.0% in the fourth quarter. First Heartland Consultants Inc. now owns 3,220 shares of the information technology services provider’s stock valued at $493,000 after buying an additional 2,756 shares during the last quarter. Congress Asset Management Co. lifted its stake in ServiceNow by 385.4% during the 4th quarter. Congress Asset Management Co. now owns 847,477 shares of the information technology services provider’s stock valued at $129,825,000 after acquiring an additional 672,898 shares during the period. Capital Asset Advisory Services LLC boosted its holdings in shares of ServiceNow by 366.5% in the 4th quarter. Capital Asset Advisory Services LLC now owns 1,978 shares of the information technology services provider’s stock valued at $294,000 after acquiring an additional 1,554 shares during the last quarter. Westwind Capital boosted its holdings in shares of ServiceNow by 391.0% in the 4th quarter. Westwind Capital now owns 121,560 shares of the information technology services provider’s stock valued at $18,622,000 after acquiring an additional 96,804 shares during the last quarter. Finally, BDF Gestion increased its stake in shares of ServiceNow by 368.7% in the fourth quarter. BDF Gestion now owns 29,595 shares of the information technology services provider’s stock worth $4,534,000 after acquiring an additional 23,281 shares during the period. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Jefferies continues to call ServiceNow an AI growth winner and reaffirmed a buy stance, supporting the long-term growth narrative that could boost sentiment if execution/outruns expectations. Jefferies Names ServiceNow AI Growth Winner
• Positive Sentiment: Arete upgraded ServiceNow, which is a near-term catalyst for investor interest and could provide support to the share price if momentum follows. Arete Upgrade
• Neutral Sentiment: Macquarie reaffirmed a neutral rating with a $172 target — a mild endorsement but not an immediate bullish driver given that the target sits above current levels but below prior highs. Macquarie Reaffirmed Neutral
• Neutral Sentiment: Coverage pieces from Zacks and Yahoo note elevated investor attention and summarize Street views; these keep the stock in focus but don’t introduce a single decisive catalyst. Zacks Coverage
• Neutral Sentiment: Market write-ups comparing peers and summarizing analyst street calls keep debate alive on growth sustainability vs valuation—useful for context but mixed for immediate price impact. Peer Comparison
• Negative Sentiment: Stifel Nicolaus cut its price target from $230 to $200 (while maintaining a buy), a visible reduction in upside expectations that likely pressured the stock today. Stifel Lowers Target
• Negative Sentiment: Commentary (e.g., Jim Cramer) highlighting ServiceNow’s high P/E and valuation concerns reinforces bearish sentiment among value-focused investors. Cramer on Valuation

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.