GameSquare (NASDAQ:GAME – Get Free Report) and UbiSoft Entertainment (OTCMKTS:UBSFY – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, risk, profitability and dividends.
Profitability
This table compares GameSquare and UbiSoft Entertainment’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GameSquare | -49.30% | -168.15% | -48.86% |
| UbiSoft Entertainment | N/A | N/A | N/A |
Valuation & Earnings
This table compares GameSquare and UbiSoft Entertainment”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| GameSquare | $96.20 million | 0.48 | -$48.75 million | ($1.04) | -0.45 |
| UbiSoft Entertainment | $2.04 billion | 0.45 | -$170.71 million | N/A | N/A |
GameSquare has higher earnings, but lower revenue than UbiSoft Entertainment.
Insider and Institutional Ownership
64.3% of GameSquare shares are held by institutional investors. Comparatively, 0.1% of UbiSoft Entertainment shares are held by institutional investors. 5.1% of GameSquare shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Analyst Recommendations
This is a summary of current recommendations and price targets for GameSquare and UbiSoft Entertainment, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GameSquare | 1 | 0 | 0 | 0 | 1.00 |
| UbiSoft Entertainment | 1 | 0 | 0 | 1 | 2.50 |
Volatility & Risk
GameSquare has a beta of 0.77, suggesting that its stock price is 23% less volatile than the S&P 500. Comparatively, UbiSoft Entertainment has a beta of -0.15, suggesting that its stock price is 115% less volatile than the S&P 500.
Summary
UbiSoft Entertainment beats GameSquare on 6 of the 11 factors compared between the two stocks.
About GameSquare
GameSquare Holdings, Inc. operates as a vertically integrated digital media, entertainment, and technology company. Its platform to connect with gaming and youth culture audiences. The company’s end-to-end platform includes Code Red Esports Ltd., an esports talent agency; GCN, a digital media company focusing on the gaming and esports audience; Zoned, a gaming and lifestyle marketing agency; Complexity Gaming, a esports organization operating; Fourth Frame Studios, a creative production studio; and Mission Supply, a merchandise and consumer products business; Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform. The company also engages in providing marketing and creative services, offering leading data and analytics solutions. The company was formerly known as Engine Gaming & Media, Inc. GameSquare Holdings, Inc. is headquartered in Frisco, Texas.
About UbiSoft Entertainment
Ubisoft Entertainment SA produce, publishes, and distributes video games for consoles, PC, smartphones, and tablets in both physical and digital formats in Europe, North America, and internationally. The company designs and develops software, including scenarios, animation, gameplay, layouts, and game rules, as well as develops design tools and game engines. It is involved in the development in the area of online and mobile gaming; and film business. Ubisoft Entertainment SA was incorporated in 1986 and is headquartered in Saint-Mandé, France.
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