Apple Inc. $AAPL Shares Acquired by Continuum Advisory LLC

Continuum Advisory LLC boosted its stake in shares of Apple Inc. (NASDAQ:AAPL) by 4.0% during the 3rd quarter, according to its most recent 13F filing with the SEC. The firm owned 145,461 shares of the iPhone maker’s stock after buying an additional 5,646 shares during the period. Apple makes up approximately 3.9% of Continuum Advisory LLC’s holdings, making the stock its 2nd biggest holding. Continuum Advisory LLC’s holdings in Apple were worth $37,039,000 as of its most recent SEC filing.

A number of other institutional investors have also recently bought and sold shares of the stock. Ryan Investment Management Inc. acquired a new stake in shares of Apple in the 2nd quarter valued at about $31,000. ROSS JOHNSON & Associates LLC boosted its position in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after buying an additional 180 shares during the period. Nexus Investment Management ULC grew its holdings in shares of Apple by 333.3% during the second quarter. Nexus Investment Management ULC now owns 260 shares of the iPhone maker’s stock worth $53,000 after buying an additional 200 shares in the last quarter. LSV Asset Management acquired a new stake in Apple in the 4th quarter valued at approximately $65,000. Finally, Morgan Dempsey Capital Management LLC raised its position in Apple by 41.0% in the 2nd quarter. Morgan Dempsey Capital Management LLC now owns 430 shares of the iPhone maker’s stock valued at $88,000 after buying an additional 125 shares during the last quarter. Institutional investors own 67.73% of the company’s stock.

Wall Street Analyst Weigh In

AAPL has been the topic of a number of recent research reports. Melius Research set a $345.00 price objective on shares of Apple in a report on Friday, October 31st. The Goldman Sachs Group reiterated a “buy” rating on shares of Apple in a research note on Wednesday, December 3rd. Robert W. Baird set a $300.00 price objective on shares of Apple in a research note on Friday, October 31st. Loop Capital restated a “buy” rating and issued a $325.00 price objective (up previously from $315.00) on shares of Apple in a report on Tuesday, December 2nd. Finally, Monness Crespi & Hardt raised their price target on Apple from $270.00 to $300.00 and gave the company a “buy” rating in a research note on Friday, October 31st. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, Apple currently has a consensus rating of “Moderate Buy” and an average price target of $284.07.

Insider Buying and Selling at Apple

In related news, insider Chris Kondo sold 3,752 shares of the stock in a transaction that occurred on Friday, November 7th. The shares were sold at an average price of $271.23, for a total value of $1,017,654.96. Following the completion of the transaction, the insider owned 15,098 shares of the company’s stock, valued at $4,095,030.54. This represents a 19.90% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CFO Kevan Parekh sold 4,199 shares of the stock in a transaction on Thursday, October 16th. The shares were sold at an average price of $247.39, for a total value of $1,038,790.61. Following the completion of the transaction, the chief financial officer owned 8,765 shares of the company’s stock, valued at $2,168,373.35. The trade was a 32.39% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 0.06% of the stock is owned by corporate insiders.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple confirmed a multi‑year agreement to use Google’s Gemini models and cloud to power Apple Intelligence features (including a revamped Siri). The move addresses investor concerns about Apple lagging in generative AI, speeds time‑to‑market for features across iPhone and Mac, and preserves Apple’s margin profile by converting what could have been massive capex into an operating expense. Google and Apple enter into multi‑year AI deal for Gemini models — Reuters
• Positive Sentiment: Analysts and brokers leaned bullish after the announcement — Wedbush reiterated an outperform with a $350 target and other firms (BofA cited reaffirmations) highlighted AI/features as a potential catalyst into 2026 earnings. That analyst support is helping lift sentiment into the company’s reporting period. Wedbush backs Apple ahead of AI ‘renaissance’ — Proactive Investors
• Positive Sentiment: Market share and product momentum: Counterpoint and other market reports show Apple leading global smartphone share (~20% in 2025), reinforcing that AI upgrades layered onto a dominant hardware base could meaningfully boost upgrades and services monetization. Apple leads global smartphone market with 20% share — Reuters
• Neutral Sentiment: Media coverage and investor discussion are intense; multiple outlets confirm the deal and note rollout timing later this year. Investors will watch Apple’s Jan. 29 fiscal Q1 release for details on timing, costs and expected contribution to services/hardware upgrades. Apple Teams Up With Google for A.I. in Its Products — NYT
• Negative Sentiment: Regulatory and reputational risks surfaced quickly — Elon Musk publicly criticized the deal as concentrating power, and separate reports flag potential regulatory frictions (e.g., India source‑code disclosure proposals). These voices raise the chance of political/regulatory scrutiny that could complicate or constrain implementations in some markets. Elon Musk slams Google‑Apple deal — Benzinga India source‑code disclosure report — Benzinga

Apple Stock Performance

NASDAQ:AAPL opened at $260.25 on Tuesday. The stock has a 50 day simple moving average of $272.66 and a 200 day simple moving average of $247.55. The stock has a market cap of $3.83 trillion, a P/E ratio of 34.84, a PEG ratio of 2.43 and a beta of 1.09. Apple Inc. has a 1-year low of $169.21 and a 1-year high of $288.62. The company has a current ratio of 0.89, a quick ratio of 0.86 and a debt-to-equity ratio of 1.06.

Apple (NASDAQ:AAPL) last released its quarterly earnings results on Thursday, October 30th. The iPhone maker reported $1.85 EPS for the quarter, topping analysts’ consensus estimates of $1.74 by $0.11. Apple had a net margin of 26.92% and a return on equity of 164.05%. The business had revenue of $102.47 billion for the quarter, compared to analyst estimates of $101.65 billion. During the same period last year, the firm earned $1.64 earnings per share. Apple’s revenue for the quarter was up 8.7% compared to the same quarter last year. Research analysts anticipate that Apple Inc. will post 7.28 earnings per share for the current year.

Apple Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were paid a dividend of $0.26 per share. The ex-dividend date was Monday, November 10th. This represents a $1.04 annualized dividend and a yield of 0.4%. Apple’s dividend payout ratio is presently 13.92%.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.