Harbor Investment Advisory LLC Sells 2,695 Shares of Salesforce Inc. $CRM

Harbor Investment Advisory LLC lessened its stake in Salesforce Inc. (NYSE:CRM) by 10.2% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 23,631 shares of the CRM provider’s stock after selling 2,695 shares during the period. Harbor Investment Advisory LLC’s holdings in Salesforce were worth $5,601,000 as of its most recent SEC filing.

Several other large investors also recently added to or reduced their stakes in the stock. Vanguard Group Inc. raised its stake in shares of Salesforce by 1.0% during the second quarter. Vanguard Group Inc. now owns 88,823,481 shares of the CRM provider’s stock valued at $24,221,275,000 after acquiring an additional 909,853 shares in the last quarter. State Street Corp increased its holdings in Salesforce by 1.6% during the 2nd quarter. State Street Corp now owns 49,260,918 shares of the CRM provider’s stock worth $13,452,998,000 after purchasing an additional 776,300 shares during the period. Geode Capital Management LLC raised its position in Salesforce by 0.6% during the 2nd quarter. Geode Capital Management LLC now owns 20,873,900 shares of the CRM provider’s stock valued at $5,669,224,000 after purchasing an additional 114,504 shares in the last quarter. Norges Bank purchased a new stake in shares of Salesforce in the 2nd quarter worth $2,826,049,000. Finally, Amundi grew its position in shares of Salesforce by 26.2% during the 2nd quarter. Amundi now owns 7,755,317 shares of the CRM provider’s stock worth $2,087,545,000 after buying an additional 1,612,413 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Salesforce Stock Down 0.3%

Salesforce stock opened at $259.29 on Tuesday. Salesforce Inc. has a 1-year low of $221.96 and a 1-year high of $367.09. The business has a fifty day moving average price of $250.28 and a 200-day moving average price of $251.35. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. The stock has a market capitalization of $242.95 billion, a price-to-earnings ratio of 34.62, a PEG ratio of 1.94 and a beta of 1.26.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 EPS for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The company had revenue of $10.26 billion during the quarter, compared to analysts’ expectations of $10.27 billion. During the same period last year, the business posted $2.41 earnings per share. The firm’s revenue was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities research analysts forecast that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were given a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a yield of 0.6%. The ex-dividend date of this dividend was Thursday, December 18th. Salesforce’s payout ratio is currently 22.16%.

Insider Buying and Selling at Salesforce

In related news, Director G Mason Morfit acquired 96,000 shares of the stock in a transaction dated Friday, December 5th. The stock was acquired at an average cost of $260.58 per share, for a total transaction of $25,015,680.00. Following the completion of the purchase, the director owned 2,994,509 shares of the company’s stock, valued at approximately $780,309,155.22. This represents a 3.31% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Parker Harris sold 134,662 shares of the business’s stock in a transaction on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the sale, the insider directly owned 139,767 shares in the company, valued at $32,803,314.90. This trade represents a 49.07% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 152,784 shares of company stock worth $36,173,287. 3.00% of the stock is owned by corporate insiders.

Analyst Ratings Changes

CRM has been the subject of several recent research reports. Bank of America decreased their price objective on Salesforce from $325.00 to $305.00 and set a “buy” rating for the company in a report on Monday, November 17th. Citigroup lowered shares of Salesforce from a “strong-buy” rating to a “hold” rating in a report on Friday, December 5th. BTIG Research began coverage on shares of Salesforce in a research report on Tuesday, December 16th. They issued a “buy” rating and a $335.00 price target for the company. Macquarie lifted their price objective on shares of Salesforce from $250.00 to $265.00 and gave the company a “neutral” rating in a report on Thursday, December 4th. Finally, Guggenheim reaffirmed a “neutral” rating on shares of Salesforce in a research report on Thursday, December 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $326.50.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.