Amazon.com (NASDAQ:AMZN) Given New $315.00 Price Target at TD Cowen

Posted by Defense World Staff on Jan 14th, 2026

Amazon.com (NASDAQ:AMZN) had its target price boosted by TD Cowen from $300.00 to $315.00 in a research report released on Tuesday morning, Marketbeat Ratings reports. TD Cowen currently has a buy rating on the e-commerce giant’s stock.

A number of other equities research analysts also recently commented on AMZN. Zacks Research downgraded Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Thursday, January 1st. New Street Research lifted their price objective on Amazon.com from $270.00 to $340.00 and gave the stock a “buy” rating in a research note on Tuesday, November 4th. Deutsche Bank Aktiengesellschaft upped their price objective on Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Weiss Ratings reiterated a “buy (b)” rating on shares of Amazon.com in a research report on Monday, December 29th. Finally, UBS Group set a $300.00 price target on shares of Amazon.com in a research report on Friday, December 5th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and four have issued a Hold rating to the company’s stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $295.61.

Read Our Latest Stock Report on Amazon.com

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $242.60 on Tuesday. The firm has a market cap of $2.59 trillion, a price-to-earnings ratio of 34.27, a P/E/G ratio of 1.55 and a beta of 1.37. The firm has a fifty day moving average price of $232.93 and a 200 day moving average price of $228.29. Amazon.com has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company had revenue of $180.17 billion for the quarter, compared to the consensus estimate of $177.53 billion. During the same period in the previous year, the firm posted $1.43 EPS. Amazon.com’s revenue for the quarter was up 13.4% compared to the same quarter last year. As a group, sell-side analysts expect that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling at Amazon.com

In related news, CEO Douglas J. Herrington sold 22,000 shares of Amazon.com stock in a transaction dated Friday, October 31st. The shares were sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the completion of the transaction, the chief executive officer directly owned 493,507 shares of the company’s stock, valued at approximately $123,391,555.21. The trade was a 4.27% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the sale, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 79,734 shares of company stock valued at $18,534,017. Insiders own 10.80% of the company’s stock.

Institutional Inflows and Outflows

Several large investors have recently modified their holdings of the business. Fairway Wealth LLC lifted its position in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Carderock Capital Management Inc. purchased a new position in Amazon.com in the 2nd quarter worth about $27,000. Sellwood Investment Partners LLC purchased a new position in Amazon.com in the 3rd quarter worth about $27,000. Maryland Capital Advisors Inc. lifted its holdings in Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 95 shares in the last quarter. Finally, Ryan Investment Management Inc. purchased a new stake in Amazon.com in the 2nd quarter valued at about $48,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s consumer AI push (Alexa+ Web) is being framed as a major strategic catalyst — it can boost Prime stickiness, ARPU and showcase AWS’s ability to run large-scale AI workloads. This is a core reason analysts have turned bullish on the name. Amazon Unveils Alexa+ Web—The AI Strategy Wall Street Has Waited For
Positive Sentiment: AWS margin expansion and backlog strength are accelerating — analysts point to higher margins and a large AI/cloud backlog as a durable profit engine that supports valuation upside. Amazon’s AWS Margin Expansion Accelerates
Positive Sentiment: Analysts reiterated/upgraded bullish views and raised targets (BofA reiterated Buy with a $303 PT; TD Cowen raised its PT toward $315; Bernstein and others named AMZN a top large-cap AI/tech pick), reinforcing upside expectations. AI Sentiment on Amazon (AMZN) Could Improve in 2026, BofA Says
Positive Sentiment: Regulatory/legacy legal risk eased slightly when Italy’s antitrust fine was reduced, removing some near-term headline risk. Italy antitrust cuts Amazon record fine to $878.2 million
Neutral Sentiment: Amazon is expanding retail experiments (big-box concept and “Just Walk Out” for pop-ups), which signal long-term omnichannel ambition but are incremental near-term revenue drivers. Amazon supersizes its Walmart rivalry with new big-box retail concept Amazon Brings Just Walk Out Tech to Pop-Up Stores
Negative Sentiment: The Financial Times / Reuters story that Amazon is pressuring suppliers for price cuts (up to ~30%) as it reverses prior tariff concessions is the likely immediate drag — the move can compress supplier economics, risk supply frictions or political backlash and signals margin-focused cost-taking that markets sometimes view as operational strain. Amazon pushes suppliers for cuts ahead of Supreme Court tariff ruling, FT reports

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.