Analysts Set Sony Corporation (NYSE:SONY) Price Target at $33.00

Sony Corporation (NYSE:SONY) has been assigned a consensus rating of “Buy” from the nine analysts that are presently covering the company, MarketBeat.com reports. Seven analysts have rated the stock with a buy rating and two have assigned a strong buy rating to the company. The average 12 month price objective among brokerages that have issued ratings on the stock in the last year is $33.00.

SONY has been the topic of a number of recent analyst reports. Cfra Research upgraded Sony to a “moderate buy” rating in a research report on Friday, October 10th. Wolfe Research upgraded Sony from a “peer perform” rating to an “outperform” rating in a report on Wednesday, November 5th. Weiss Ratings reiterated a “buy (b)” rating on shares of Sony in a report on Wednesday, October 8th. Wall Street Zen raised shares of Sony to a “hold” rating in a research note on Saturday, December 6th. Finally, Nomura upgraded shares of Sony from a “neutral” rating to a “buy” rating in a report on Wednesday, November 19th.

Sony Stock Down 3.1%

NYSE SONY opened at $24.41 on Friday. Sony has a 1 year low of $19.85 and a 1 year high of $30.34. The stock has a market capitalization of $147.59 billion, a PE ratio of 18.77, a PEG ratio of 9.63 and a beta of 0.98. The company has a debt-to-equity ratio of 0.17, a current ratio of 1.05 and a quick ratio of 0.98. The business’s 50-day moving average is $27.21 and its 200 day moving average is $27.32.

Institutional Inflows and Outflows

Several hedge funds have recently modified their holdings of the business. Sound Income Strategies LLC purchased a new stake in shares of Sony during the third quarter valued at $25,000. Ameriflex Group Inc. lifted its stake in Sony by 304.0% during the 3rd quarter. Ameriflex Group Inc. now owns 1,010 shares of the company’s stock valued at $29,000 after acquiring an additional 760 shares during the period. Binnacle Investments Inc lifted its stake in Sony by 81.7% during the 3rd quarter. Binnacle Investments Inc now owns 1,032 shares of the company’s stock valued at $30,000 after acquiring an additional 464 shares during the period. NewSquare Capital LLC purchased a new stake in shares of Sony during the 2nd quarter valued at about $28,000. Finally, Measured Wealth Private Client Group LLC bought a new stake in shares of Sony in the third quarter worth approximately $33,000. Hedge funds and other institutional investors own 14.05% of the company’s stock.

Trending Headlines about Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony’s decision to keep PS5 pricing steady while Microsoft appears to be discounting Xbox inventory is being viewed as a sign of pricing discipline and potential margin resilience for Sony’s games/hardware segment. Xbox Series X Is Back at All-Time Low Again as Microsoft Clears Out Consoles While Sony Keeps the PS5 at Full Price
• Positive Sentiment: The season-opening Sony Open in Hawaii is generating broad media coverage (TV guides, previews, betting interest) that delivers marketing visibility for the Sony brand at the start of the PGA Tour season. That transient sponsorship exposure can support consumer awareness across markets. The First Look: Opening Drive begins with stacked field at season-opening Sony Open in Hawaii
• Neutral Sentiment: Multiple outlets are publishing guide-style coverage of the Sony Open (TV/streaming schedules, purse/payout details and betting previews). These items are primarily brand/PR-related and unlikely to move fundamentals by themselves. How to watch the 2026 Sony Open in Hawaii: TV schedule, streaming guide
• Negative Sentiment: Reports say Sony has cancelled another Spider‑Man Universe movie, a sign of creative/portfolio disruption that could hurt Studio/film revenue expectations and investor sentiment around content pipeline stability. Sony Cancels Another Spider-Man Universe Movie – Report
• Negative Sentiment: Short interest rose ~21.9% in December to roughly 7.68M shares (short-interest ratio ~2.0 days), indicating increased bearish positioning that can pressure the stock and amplify downside on negative headlines.

About Sony

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.