Fifth Third Wealth Advisors LLC Buys 6,913 Shares of Alphabet Inc. $GOOGL

Fifth Third Wealth Advisors LLC boosted its position in Alphabet Inc. (NASDAQ:GOOGL) by 3.2% in the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 225,937 shares of the information services provider’s stock after purchasing an additional 6,913 shares during the quarter. Alphabet comprises about 2.0% of Fifth Third Wealth Advisors LLC’s holdings, making the stock its 10th largest position. Fifth Third Wealth Advisors LLC’s holdings in Alphabet were worth $54,925,000 at the end of the most recent reporting period.

Several other hedge funds also recently modified their holdings of GOOGL. Truist Financial Corp grew its stake in shares of Alphabet by 2.3% during the second quarter. Truist Financial Corp now owns 2,546,012 shares of the information services provider’s stock valued at $448,684,000 after acquiring an additional 56,295 shares in the last quarter. Moment Partners LLC grew its stake in Alphabet by 9.3% during the 2nd quarter. Moment Partners LLC now owns 5,896 shares of the information services provider’s stock valued at $1,039,000 after purchasing an additional 504 shares in the last quarter. Welch Group LLC increased its holdings in Alphabet by 4.0% during the 2nd quarter. Welch Group LLC now owns 64,262 shares of the information services provider’s stock worth $11,325,000 after purchasing an additional 2,467 shares during the last quarter. Brooktree Capital Management acquired a new position in shares of Alphabet in the 2nd quarter valued at approximately $352,000. Finally, Griffin Asset Management Inc. boosted its stake in shares of Alphabet by 13.9% during the 3rd quarter. Griffin Asset Management Inc. now owns 58,731 shares of the information services provider’s stock valued at $14,277,000 after buying an additional 7,180 shares during the last quarter. 40.03% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

GOOGL has been the topic of several recent analyst reports. President Capital upped their price target on shares of Alphabet from $258.00 to $323.00 and gave the company a “buy” rating in a report on Thursday, November 6th. BMO Capital Markets upped their target price on shares of Alphabet from $340.00 to $343.00 and gave the company an “outperform” rating in a research note on Tuesday, December 16th. DA Davidson reiterated a “neutral” rating and issued a $300.00 price target on shares of Alphabet in a research note on Tuesday, November 25th. Cantor Fitzgerald upgraded Alphabet from a “neutral” rating to an “overweight” rating and upped their price objective for the company from $310.00 to $370.00 in a research note on Thursday, January 8th. Finally, Loop Capital upgraded Alphabet from a “hold” rating to a “buy” rating and lifted their target price for the stock from $260.00 to $320.00 in a research report on Tuesday, November 18th. Three analysts have rated the stock with a Strong Buy rating, forty-five have given a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average target price of $326.31.

Alphabet Price Performance

NASDAQ GOOGL opened at $335.97 on Wednesday. The company has a 50-day moving average price of $308.32 and a two-hundred day moving average price of $252.09. Alphabet Inc. has a 52 week low of $140.53 and a 52 week high of $340.49. The stock has a market cap of $4.05 trillion, a price-to-earnings ratio of 33.13, a price-to-earnings-growth ratio of 1.83 and a beta of 1.08. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06.

Alphabet (NASDAQ:GOOGL) last issued its quarterly earnings data on Wednesday, October 29th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The business had revenue of $102.35 billion during the quarter, compared to the consensus estimate of $99.90 billion. Analysts forecast that Alphabet Inc. will post 8.9 EPS for the current year.

Alphabet Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a $0.21 dividend. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. Alphabet’s dividend payout ratio is presently 8.28%.

Insider Activity

In related news, insider John Kent Walker sold 17,829 shares of Alphabet stock in a transaction dated Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the sale, the insider directly owned 42,972 shares in the company, valued at $13,531,453.08. The trade was a 29.32% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction dated Wednesday, November 5th. The stock was sold at an average price of $283.48, for a total transaction of $9,213,100.00. Following the completion of the sale, the chief executive officer directly owned 2,337,119 shares of the company’s stock, valued at $662,526,494.12. The trade was a 1.37% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 189,309 shares of company stock valued at $57,724,770. Company insiders own 11.55% of the company’s stock.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Apple selected Google’s Gemini models to power the next-generation Siri and other AI features, a multi-year licensing deal that validates Gemini at scale and creates a new non‑ad high‑margin revenue stream (analysts estimate ~ $1B/yr). Why Apple Chose Google to Power the Future of AI
• Positive Sentiment: Investor enthusiasm around AI pushed Alphabet into the $4 trillion market-cap club, a milestone that signals strong sentiment for continued growth in AI products and cloud infrastructure. Alphabet hits $4 trillion valuation as AI refocus lifts sentiment
• Positive Sentiment: Bank of America raised its price target on Alphabet to $370 and maintained a Buy rating, giving the stock visible analyst upside and supporting demand. Benzinga coverage of price-target raise
• Neutral Sentiment: Reports say Google will develop and manufacture high‑end phones in Vietnam this year — a strategic move to broaden hardware efforts and diversify supply chains, but one that is longer‑term in potential revenue impact. Google to develop, manufacture smartphones in Vietnam
• Neutral Sentiment: Competitive AI initiatives from peers (e.g., Microsoft’s retail Copilot and Walmart integrations) highlight a crowded AI field; these developments are important for strategic positioning but are not an immediate earnings hit to Alphabet. Microsoft Wants to Power Retail Without Competing With It
• Neutral Sentiment: Multiple outlets and stock‑picker lists continue to include Alphabet among top growth/AI plays for 2026, reinforcing momentum but also reflecting high expectations that must be met in upcoming reports. Best Growth Stocks to Buy in 2026
• Negative Sentiment: High‑profile criticism (Elon Musk) of the Apple‑Google deal raises the profile of antitrust and concentration-of-power concerns — a reputational/regulatory risk investors should monitor as regulators scrutinize big‑tech partnerships. Elon Musk Slams Google, Apple Deal

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.