Skillz (NYSE:SKLZ – Get Free Report) and Churchill Downs (NASDAQ:CHDN – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, earnings, profitability, risk and dividends.
Earnings and Valuation
This table compares Skillz and Churchill Downs”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Skillz | $95.47 million | 0.72 | -$46.79 million | ($4.14) | -1.09 |
| Churchill Downs | $2.73 billion | 2.73 | $426.80 million | $5.50 | 19.43 |
Volatility & Risk
Skillz has a beta of 2.89, meaning that its stock price is 189% more volatile than the S&P 500. Comparatively, Churchill Downs has a beta of 0.68, meaning that its stock price is 32% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and target prices for Skillz and Churchill Downs, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Skillz | 1 | 0 | 1 | 0 | 2.00 |
| Churchill Downs | 0 | 1 | 12 | 0 | 2.92 |
Skillz presently has a consensus price target of $15.00, indicating a potential upside of 231.86%. Churchill Downs has a consensus price target of $135.36, indicating a potential upside of 26.65%. Given Skillz’s higher possible upside, equities research analysts plainly believe Skillz is more favorable than Churchill Downs.
Profitability
This table compares Skillz and Churchill Downs’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Skillz | -69.44% | -50.96% | -22.19% |
| Churchill Downs | 13.99% | 42.54% | 6.11% |
Insider & Institutional Ownership
19.4% of Skillz shares are held by institutional investors. Comparatively, 82.6% of Churchill Downs shares are held by institutional investors. 38.3% of Skillz shares are held by company insiders. Comparatively, 5.3% of Churchill Downs shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
Churchill Downs beats Skillz on 11 of the 14 factors compared between the two stocks.
About Skillz
Skillz Inc. operates a mobile game platform in the United States and internationally. The company primarily develops and supports a proprietary online-hosted technology platform that enables independent game developers to host tournaments and provide competitive gaming activity to end-users. The company distributes games through direct app download from its website, as well as through third-party platforms. Skillz Inc. was founded in 2012 and is based in San Francisco, California.
About Churchill Downs
Churchill Downs Incorporated operates as a racing, online wagering, and gaming entertainment company in the United States. It operates through three segments: Live and Historical Racing, TwinSpires, and Gaming. The company operates pari-mutuel gaming entertainment venues; TwinSpires, an online wagering platform for horse racing, sports, and iGaming; retail sports books; casino gaming; and Terre Haute Casino Resort. It also offers streaming video of live horse races, replays, and an assortment of racing and handicapping information; and provides the Bloodstock Research Information Services platform for horse racing statistical data. In addition, the company manufactures and operates pari-mutuel wagering systems for racetracks, off-track betting facilities, and other pari-mutuel wagering businesses. Churchill Downs Incorporated was founded in 1875 and is headquartered in Louisville, Kentucky.
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