Retirement Guys Formula LLC Has $4.83 Million Position in Apple Inc. $AAPL

Retirement Guys Formula LLC cut its holdings in Apple Inc. (NASDAQ:AAPL) by 14.9% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 18,967 shares of the iPhone maker’s stock after selling 3,318 shares during the period. Apple accounts for 1.7% of Retirement Guys Formula LLC’s portfolio, making the stock its 10th largest holding. Retirement Guys Formula LLC’s holdings in Apple were worth $4,830,000 as of its most recent SEC filing.

A number of other institutional investors also recently bought and sold shares of the stock. Discipline Wealth Solutions LLC grew its holdings in Apple by 30.7% during the third quarter. Discipline Wealth Solutions LLC now owns 20,786 shares of the iPhone maker’s stock valued at $5,293,000 after purchasing an additional 4,877 shares during the period. Lazard Freres Gestion S.A.S. lifted its position in shares of Apple by 2.8% during the 3rd quarter. Lazard Freres Gestion S.A.S. now owns 1,264,285 shares of the iPhone maker’s stock valued at $321,924,000 after buying an additional 35,018 shares in the last quarter. Sterling Investment Counsel LLC lifted its position in shares of Apple by 20.2% during the 3rd quarter. Sterling Investment Counsel LLC now owns 55,887 shares of the iPhone maker’s stock valued at $14,231,000 after buying an additional 9,400 shares in the last quarter. Three Magnolias Financial Advisors LLC grew its stake in shares of Apple by 5.7% during the 3rd quarter. Three Magnolias Financial Advisors LLC now owns 15,711 shares of the iPhone maker’s stock valued at $4,000,000 after acquiring an additional 847 shares during the period. Finally, Hudson Capital Management LLC increased its holdings in Apple by 2.6% in the 3rd quarter. Hudson Capital Management LLC now owns 30,094 shares of the iPhone maker’s stock worth $7,663,000 after acquiring an additional 755 shares in the last quarter. 67.73% of the stock is owned by institutional investors.

Apple Trading Down 1.0%

Shares of AAPL opened at $255.53 on Monday. The company’s fifty day moving average is $271.79 and its 200 day moving average is $249.02. Apple Inc. has a fifty-two week low of $169.21 and a fifty-two week high of $288.62. The stock has a market capitalization of $3.76 trillion, a PE ratio of 34.21, a P/E/G ratio of 2.39 and a beta of 1.09. The company has a debt-to-equity ratio of 1.06, a quick ratio of 0.86 and a current ratio of 0.89.

Apple (NASDAQ:AAPL) last released its quarterly earnings data on Thursday, October 30th. The iPhone maker reported $1.85 EPS for the quarter, beating the consensus estimate of $1.74 by $0.11. Apple had a net margin of 26.92% and a return on equity of 164.05%. The business had revenue of $102.47 billion during the quarter, compared to analyst estimates of $101.65 billion. During the same quarter last year, the business earned $1.64 earnings per share. Apple’s quarterly revenue was up 8.7% compared to the same quarter last year. Sell-side analysts expect that Apple Inc. will post 7.28 earnings per share for the current fiscal year.

Apple Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Thursday, November 13th. Shareholders of record on Monday, November 10th were given a dividend of $0.26 per share. The ex-dividend date was Monday, November 10th. This represents a $1.04 dividend on an annualized basis and a yield of 0.4%. Apple’s dividend payout ratio is 13.92%.

Insider Activity

In other news, insider Chris Kondo sold 3,752 shares of the business’s stock in a transaction that occurred on Friday, November 7th. The stock was sold at an average price of $271.23, for a total transaction of $1,017,654.96. Following the transaction, the insider owned 15,098 shares of the company’s stock, valued at approximately $4,095,030.54. The trade was a 19.90% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. 0.06% of the stock is owned by insiders.

Wall Street Analysts Forecast Growth

A number of research firms have weighed in on AAPL. Argus set a $325.00 price target on shares of Apple and gave the stock a “buy” rating in a research report on Friday, October 31st. UBS Group reiterated a “neutral” rating on shares of Apple in a research note on Tuesday, January 6th. Loop Capital restated a “buy” rating and issued a $325.00 price objective (up from $315.00) on shares of Apple in a research report on Tuesday, December 2nd. Bank of America upped their price objective on Apple from $270.00 to $320.00 and gave the stock a “buy” rating in a research note on Wednesday, October 29th. Finally, Cowen reissued a “buy” rating on shares of Apple in a research note on Monday, October 27th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $284.07.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s long-term AI strategy shifted toward a major deal with Google’s Gemini to power the next-generation Siri and Apple Intelligence — a faster route to competitive AI features that could boost services engagement and stickiness. Read More.
• Positive Sentiment: Apple TV+ is showing momentum and is highlighted as a growing threat to Netflix, which supports the case for accelerating services revenue and margin diversification beyond hardware. Read More.
• Neutral Sentiment: Apple remains a core holding inside mega-cap / AI-heavy ETFs that outperformed in 2025; that structural demand supports liquidity and index flows but isn’t a direct company-specific catalyst. Read More.
• Neutral Sentiment: Proposed U.S. bill to expand veteran training in emerging tech names Apple among potential beneficiaries (more skilled talent in semiconductors/AI over time) — long-term, indirect. Read More.
• Negative Sentiment: India issued a final warning that it will proceed with an antitrust case after delays in Apple’s responses — a move that raises regulatory and large‑fine risk in a key market. That adds tangible downside risk to investor sentiment. Read More.
• Negative Sentiment: Cathie Wood’s ARK and other commentators argue Apple’s reliance on Google for core AI models signals strategic weakness — this critique is amplifying short‑term sell‑side debate about Apple’s independence on AI and could pressure the stock. Read More.
• Negative Sentiment: Memory and storage price spikes are creating headwinds for hardware makers; rising component costs could compress iPhone and Mac margins if Apple cannot fully pass them through. Read More.

Apple Company Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.