Netflix (NASDAQ:NFLX) Price Target Lowered to $95.00 at Pivotal Research

Netflix (NASDAQ:NFLX) had its price target lowered by Pivotal Research from $105.00 to $95.00 in a report published on Wednesday, MarketBeat Ratings reports. The brokerage currently has a hold rating on the Internet television network’s stock.

NFLX has been the subject of several other reports. JPMorgan Chase & Co. lowered their price target on Netflix from $127.50 to $124.00 and set a “neutral” rating for the company in a report on Tuesday, November 18th. Wolfe Research set a $95.00 price objective on Netflix and gave the stock an “outperform” rating in a research report on Wednesday. Cfra cut shares of Netflix from a “strong-buy” rating to a “hold” rating and set a $100.00 target price for the company. in a report on Monday, January 5th. Arete Research raised their price target on Netflix from $83.30 to $108.40 and gave the company a “neutral” rating in a research note on Tuesday, October 28th. Finally, Wedbush lowered their price target on Netflix from $140.00 to $115.00 and set an “outperform” rating on the stock in a research report on Thursday, January 15th. One investment analyst has rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, fifteen have issued a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, Netflix presently has a consensus rating of “Moderate Buy” and an average target price of $120.72.

Netflix Stock Down 2.2%

Shares of Netflix stock opened at $85.36 on Wednesday. The business has a fifty day simple moving average of $97.34 and a 200 day simple moving average of $111.91. Netflix has a 12 month low of $81.93 and a 12 month high of $134.12. The stock has a market cap of $361.70 billion, a PE ratio of 33.78 and a beta of 1.71. The company has a quick ratio of 1.33, a current ratio of 1.33 and a debt-to-equity ratio of 0.56.

Netflix (NASDAQ:NFLX) last issued its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, beating the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.96%. The firm had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. During the same quarter in the prior year, the firm earned $0.43 earnings per share. The business’s quarterly revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Research analysts predict that Netflix will post 24.58 EPS for the current year.

Insider Buying and Selling at Netflix

In other Netflix news, insider David A. Hyman sold 23,439 shares of the firm’s stock in a transaction on Friday, January 16th. The stock was sold at an average price of $88.11, for a total transaction of $2,065,210.29. Following the transaction, the insider owned 316,100 shares in the company, valued at $27,851,571. This trade represents a 6.90% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Bradford L. Smith sold 31,790 shares of the stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $88.86, for a total transaction of $2,824,859.40. Following the sale, the director owned 79,690 shares in the company, valued at $7,081,253.40. The trade was a 28.52% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 1,653,599 shares of company stock valued at $173,141,263 over the last ninety days. 1.37% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the stock. Nordea Investment Management AB raised its position in Netflix by 886.6% in the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock valued at $902,798,000 after purchasing an additional 8,688,113 shares during the last quarter. Norges Bank bought a new position in shares of Netflix during the 2nd quarter worth approximately $7,929,645,000. Assenagon Asset Management S.A. grew its stake in shares of Netflix by 983.1% in the 4th quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network’s stock valued at $584,529,000 after buying an additional 5,658,740 shares during the period. Laurel Wealth Advisors LLC increased its position in Netflix by 128,553.9% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 4,881,129 shares of the Internet television network’s stock valued at $6,536,466,000 after buying an additional 4,877,335 shares in the last quarter. Finally, Aberdeen Group plc increased its position in Netflix by 878.7% in the 4th quarter. Aberdeen Group plc now owns 3,243,837 shares of the Internet television network’s stock valued at $304,142,000 after buying an additional 2,912,392 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Netflix News Roundup

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Q4 results beat consensus on EPS and showed healthy revenue and subscriber gains (Netflix passed ~325M paid members), supporting the underlying streaming business. Reuters: Netflix beats revenue estimates
• Positive Sentiment: Advertising revenue is accelerating (management cited ~$1.5B in ad revenue for 2025), giving Netflix a clear monetization lever beyond subscriptions. Deadline: Ad revenue update
• Positive Sentiment: Heavy option activity has drawn attention — some coverage frames the volume as bullish interest (increased calls alongside puts can signal trader conviction and potential upside positioning). MSN: Options activity
• Neutral Sentiment: Netflix amended its Warner Bros. Discovery (WBD) bid to an all‑cash structure — this reduces stock-contingency risk and could speed approval, but concentrates the cash burden on Netflix. Regulators will scrutinize the bids. CNBC: All-cash WBD bid
• Neutral Sentiment: EU antitrust authorities plan to review rival bids for Warner Bros at the same time, creating an unusual regulatory timeline that could affect deal timing and uncertainty. Reuters: EU review
• Negative Sentiment: Conservative near‑term guidance (Q1 EPS guided below some Street expectations) disappointed investors and was the immediate catalyst for the sell‑off despite the quarterly beat. ProactiveInvestors: Guidance misses
• Negative Sentiment: Management paused the share‑buyback program to preserve cash for the WBD transaction — removes a shareholder-friendly capital return and raises near‑term cash allocation concerns. TalkMarkets: Buyback pause
• Negative Sentiment: Company plans to increase content/program spending (~+10% in 2026), which could compress margins in the short term and contributed to a weaker margin outlook cited by analysts. Financial Post: Content spend
• Negative Sentiment: Analysts trimmed price targets and highlighted deal, guidance and margin risk; coupled with recent insider selling, these factors amplified downside momentum. Benzinga: Analyst reactions

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.