Procter & Gamble Company (The) $PG Shares Sold by Baillie Gifford & Co.

Baillie Gifford & Co. cut its holdings in Procter & Gamble Company (The) (NYSE:PG) by 2.8% in the 3rd quarter, according to its most recent 13F filing with the SEC. The firm owned 919,290 shares of the company’s stock after selling 26,105 shares during the period. Baillie Gifford & Co.’s holdings in Procter & Gamble were worth $141,249,000 as of its most recent filing with the SEC.

Other institutional investors have also recently added to or reduced their stakes in the company. Brighton Jones LLC grew its position in Procter & Gamble by 51.5% during the 4th quarter. Brighton Jones LLC now owns 40,068 shares of the company’s stock worth $6,717,000 after purchasing an additional 13,617 shares in the last quarter. Taylor Financial Group Inc. raised its holdings in Procter & Gamble by 10.6% during the first quarter. Taylor Financial Group Inc. now owns 2,891 shares of the company’s stock valued at $493,000 after buying an additional 277 shares in the last quarter. Sivia Capital Partners LLC lifted its stake in shares of Procter & Gamble by 19.8% in the second quarter. Sivia Capital Partners LLC now owns 6,144 shares of the company’s stock worth $979,000 after buying an additional 1,016 shares during the last quarter. Auxano Advisors LLC lifted its position in Procter & Gamble by 10.8% during the 2nd quarter. Auxano Advisors LLC now owns 7,315 shares of the company’s stock worth $1,165,000 after acquiring an additional 714 shares during the last quarter. Finally, Perigon Wealth Management LLC boosted its stake in Procter & Gamble by 1.1% during the 2nd quarter. Perigon Wealth Management LLC now owns 67,749 shares of the company’s stock valued at $10,794,000 after purchasing an additional 717 shares during the period. 65.77% of the stock is currently owned by institutional investors.

Analyst Upgrades and Downgrades

A number of analysts have commented on the company. Barclays set a $155.00 price objective on Procter & Gamble in a research report on Friday, January 16th. TD Cowen restated a “buy” rating on shares of Procter & Gamble in a research report on Thursday, January 8th. Morgan Stanley set a $175.00 price objective on shares of Procter & Gamble in a research report on Monday, October 27th. Dbs Bank upgraded Procter & Gamble to a “buy” rating in a report on Friday. Finally, Raymond James Financial lowered their target price on shares of Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a report on Monday, October 20th. Fourteen analysts have rated the stock with a Buy rating and seven have given a Hold rating to the company. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $167.21.

Insider Activity at Procter & Gamble

In related news, CAO Matthew W. Janzaruk sold 725 shares of Procter & Gamble stock in a transaction that occurred on Thursday, October 30th. The shares were sold at an average price of $149.57, for a total transaction of $108,438.25. Following the sale, the chief accounting officer directly owned 979 shares in the company, valued at $146,429.03. This trade represents a 42.55% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Insiders own 0.20% of the company’s stock.

Procter & Gamble Stock Performance

NYSE PG opened at $150.19 on Friday. Procter & Gamble Company has a 52-week low of $137.62 and a 52-week high of $179.99. The stock has a market cap of $350.95 billion, a PE ratio of 22.25, a P/E/G ratio of 5.07 and a beta of 0.39. The firm has a 50-day moving average of $144.72 and a 200-day moving average of $150.59. The company has a debt-to-equity ratio of 0.48, a quick ratio of 0.51 and a current ratio of 0.72.

Procter & Gamble (NYSE:PG) last announced its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to analysts’ expectations of $22.36 billion. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.10%. Procter & Gamble’s quarterly revenue was up 1.5% on a year-over-year basis. During the same quarter in the previous year, the business posted $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, sell-side analysts anticipate that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd will be paid a $1.0568 dividend. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.8%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s dividend payout ratio is presently 62.67%.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.