Procter & Gamble (NYSE:PG) Rating Increased to Overweight at JPMorgan Chase & Co.

JPMorgan Chase & Co. upgraded shares of Procter & Gamble (NYSE:PG) from a neutral rating to an overweight rating in a research report sent to investors on Friday, MarketBeat reports. The brokerage currently has $165.00 target price on the stock, up from their previous target price of $157.00.

Other equities research analysts also recently issued reports about the stock. BNP Paribas Exane lowered their price target on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating for the company in a report on Friday, January 16th. Wells Fargo & Company raised their target price on shares of Procter & Gamble from $158.00 to $165.00 and gave the stock an “overweight” rating in a research report on Friday. Jefferies Financial Group upgraded Procter & Gamble from a “hold” rating to a “buy” rating and boosted their price target for the company from $156.00 to $179.00 in a report on Tuesday, December 16th. Morgan Stanley set a $175.00 price objective on Procter & Gamble in a report on Monday, October 27th. Finally, Weiss Ratings reaffirmed a “hold (c)” rating on shares of Procter & Gamble in a research report on Monday, December 29th. Fourteen equities research analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $167.21.

Procter & Gamble Stock Performance

Procter & Gamble stock opened at $150.19 on Friday. Procter & Gamble has a fifty-two week low of $137.62 and a fifty-two week high of $179.99. The company has a market capitalization of $350.95 billion, a price-to-earnings ratio of 22.25, a PEG ratio of 5.07 and a beta of 0.39. The stock has a fifty day moving average of $144.72 and a two-hundred day moving average of $150.59. The company has a debt-to-equity ratio of 0.48, a quick ratio of 0.51 and a current ratio of 0.72.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The business had revenue of $22.21 billion for the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The business’s revenue for the quarter was up 1.5% compared to the same quarter last year. During the same quarter last year, the company earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. On average, analysts anticipate that Procter & Gamble will post 6.91 EPS for the current fiscal year.

Procter & Gamble Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd will be issued a $1.0568 dividend. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.8%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is 62.67%.

Insider Activity

In other news, CAO Matthew W. Janzaruk sold 725 shares of the business’s stock in a transaction dated Thursday, October 30th. The stock was sold at an average price of $149.57, for a total transaction of $108,438.25. Following the completion of the sale, the chief accounting officer owned 979 shares in the company, valued at approximately $146,429.03. The trade was a 42.55% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Insiders own 0.20% of the company’s stock.

Institutional Investors Weigh In On Procter & Gamble

Several institutional investors have recently bought and sold shares of PG. Halbert Hargrove Global Advisors LLC purchased a new stake in Procter & Gamble during the 3rd quarter worth $25,000. Signature Resources Capital Management LLC lifted its stake in shares of Procter & Gamble by 67.9% during the second quarter. Signature Resources Capital Management LLC now owns 178 shares of the company’s stock worth $28,000 after purchasing an additional 72 shares in the last quarter. Maseco LLP purchased a new stake in shares of Procter & Gamble in the fourth quarter worth about $28,000. Saranac Partners Ltd acquired a new stake in shares of Procter & Gamble in the third quarter valued at about $30,000. Finally, Corundum Trust Company INC purchased a new stake in shares of Procter & Gamble during the 3rd quarter valued at about $32,000. 65.77% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Q2 EPS beat and guidance maintained — P&G reported adjusted EPS of $1.88, topping estimates and reiterating FY2026 EPS guidance, which supports the company’s cash-return profile and dividend reliability. Procter & Gamble Q2 Earnings Beat Estimates, Organic Sales Flat Y/Y
• Positive Sentiment: JPMorgan upgrade lifts sentiment — JPMorgan moved PG from Neutral to Overweight and raised its $165 price target, giving the stock renewed upward momentum from the buy-side. JPMorgan Upgrade
• Positive Sentiment: Unusually large call buying suggests short-term bullish positioning — heavy call-option volume (241k contracts) points to investor speculation on upside around the earnings/news flow (could amplify near-term moves).
• Neutral Sentiment: Innovation initiatives (premium diapers in China) are longer-term growth plays — P&G is pushing Pampers Prestige (silk fibers) to capture premium demand in China; useful for future mix improvement but not an immediate revenue cure. Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury
• Neutral Sentiment: Management emphasizing data & technology-led reinvention — new CEO/President highlighted investments to improve targeting and margins; positive strategically but execution will take quarters. Procter & Gamble Says Data and Technology Will Support Company’s Reinvention
• Negative Sentiment: Revenue came up short and organic sales were flat — top-line missed consensus as volumes declined in key categories (razors, diapers) and pricing/mix only partly offset weakness, which is why some investors sold into the print. Procter & Gamble misses revenue estimates due to slower US growth
• Negative Sentiment: Tariff/geopolitical and consumer headwinds flagged — management warned of a challenging external environment (tariffs, geopolitical risk) that could pressure volumes and margins, creating near-term uncertainty. Procter & Gamble falls after warning of challenging consumer and geopolitical environment
• Negative Sentiment: Investor reaction remains mixed — analysts raised some forecasts, but coverage notes the quarter was “mixed” (EPS beat, revenue miss, flat organic sales), so expect muted trading and volatility as the market digests forward commentary. How Investors Are Reacting To Procter & Gamble (PG) Steady Earnings, Softer Guidance And Flat Organic Sales

Procter & Gamble Company Profile

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.