Commerzbank Aktiengesellschaft FI boosted its stake in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 8.3% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 62,887 shares of the CRM provider’s stock after buying an additional 4,808 shares during the quarter. Commerzbank Aktiengesellschaft FI’s holdings in Salesforce were worth $14,904,000 as of its most recent SEC filing.
Several other large investors also recently added to or reduced their stakes in CRM. Scott & Selber Inc. grew its stake in Salesforce by 0.7% in the second quarter. Scott & Selber Inc. now owns 5,850 shares of the CRM provider’s stock worth $1,595,000 after purchasing an additional 39 shares in the last quarter. Hanson & Doremus Investment Management raised its position in Salesforce by 6.9% during the 2nd quarter. Hanson & Doremus Investment Management now owns 607 shares of the CRM provider’s stock valued at $166,000 after purchasing an additional 39 shares in the last quarter. Beverly Hills Private Wealth LLC lifted its holdings in shares of Salesforce by 2.3% in the 2nd quarter. Beverly Hills Private Wealth LLC now owns 1,716 shares of the CRM provider’s stock worth $468,000 after buying an additional 39 shares during the period. Lifeworks Advisors LLC grew its position in shares of Salesforce by 2.9% during the 2nd quarter. Lifeworks Advisors LLC now owns 1,420 shares of the CRM provider’s stock worth $387,000 after buying an additional 40 shares in the last quarter. Finally, Benchmark Financial Wealth Advisors LLC increased its stake in shares of Salesforce by 4.4% during the second quarter. Benchmark Financial Wealth Advisors LLC now owns 989 shares of the CRM provider’s stock valued at $270,000 after buying an additional 42 shares during the period. 80.43% of the stock is owned by hedge funds and other institutional investors.
Salesforce Price Performance
NYSE CRM opened at $228.02 on Friday. The firm’s fifty day simple moving average is $247.54 and its two-hundred day simple moving average is $248.84. The firm has a market capitalization of $213.65 billion, a P/E ratio of 30.44, a P/E/G ratio of 1.70 and a beta of 1.26. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14. Salesforce Inc. has a 12-month low of $218.96 and a 12-month high of $367.09.
Salesforce Dividend Announcement
The business also recently announced a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were given a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a yield of 0.7%. The ex-dividend date of this dividend was Thursday, December 18th. Salesforce’s payout ratio is currently 22.16%.
Insider Buying and Selling at Salesforce
In other news, Director David Blair Kirk bought 1,936 shares of the business’s stock in a transaction that occurred on Wednesday, December 17th. The shares were purchased at an average cost of $258.64 per share, with a total value of $500,727.04. Following the transaction, the director directly owned 10,677 shares in the company, valued at approximately $2,761,499.28. The trade was a 22.15% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, Director G Mason Morfit bought 96,000 shares of Salesforce stock in a transaction that occurred on Friday, December 5th. The stock was purchased at an average price of $260.58 per share, with a total value of $25,015,680.00. Following the purchase, the director directly owned 2,994,509 shares in the company, valued at $780,309,155.22. The trade was a 3.31% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders have sold a total of 145,427 shares of company stock worth $34,290,361 in the last three months. 3.00% of the stock is owned by company insiders.
Analyst Upgrades and Downgrades
Several research analysts have issued reports on CRM shares. BMO Capital Markets dropped their target price on shares of Salesforce from $280.00 to $275.00 and set an “outperform” rating on the stock in a report on Thursday, December 4th. Canaccord Genuity Group restated a “buy” rating and issued a $300.00 price target on shares of Salesforce in a report on Thursday, December 4th. TD Cowen reiterated a “buy” rating on shares of Salesforce in a research note on Thursday, December 4th. Piper Sandler reissued an “overweight” rating on shares of Salesforce in a report on Thursday, December 4th. Finally, Wedbush reissued an “outperform” rating and issued a $375.00 price objective on shares of Salesforce in a research note on Thursday, December 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, Salesforce has an average rating of “Moderate Buy” and a consensus price target of $324.51.
Check Out Our Latest Report on Salesforce
Key Stories Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Analysts and commentators say Salesforce’s Agentforce integrations and broader “agentic AI” strategy could materially alter the bull case if they drive strong adoption and Data Cloud monetization. This is being read as a potential catalyst for revenue re-acceleration. The Bull Case For Salesforce (CRM) Could Change Following Its Agentic AI Push With Agentforce Integrations
- Positive Sentiment: Retail investor interest has surged on social platforms after a ~32% decline in share price, with some traders calling a bottom — that sentiment can increase buying pressure and support near-term rallies. After a 32% Reckoning In Shares, Investors Are Calling The Salesforce Bottom. It’s Time To Rally | CRM
- Positive Sentiment: Technical analysts note CRM is trading inside a historical support range where past rebounds occurred, making it a potential buying opportunity for value-oriented and tactical traders. Is Salesforce Stock At A Key Buying Opportunity?
- Neutral Sentiment: Market commentary on AI investing (including takes inspired by Andrew Ng) highlights the broader theme that AI apps remain underinvested — a tailwind for CRM as a major enterprise AI platform, though it’s a thematic rather than company-specific catalyst. Andrew Ng Thinks AI Apps are “Underinvested”—Here are the Stocks I’d Buy in Response
- Neutral Sentiment: Analyst pieces note the Agentic AI push could reignite growth but emphasize execution risk — meaning the long-term upside depends on adoption and measurable revenue lift from Agentforce and Data Cloud. Salesforce Bets on Agentic AI: Will It Reignite CRM’s Revenue Growth?
- Negative Sentiment: High-profile coverage (including Jim Cramer) highlights Salesforce’s seat-based model and the company’s recent struggles; combined with the >30% Y/Y share decline, those points keep downside risk and skepticism elevated until growth visibly improves. Jim Cramer Discusses Salesforce (CRM)’s Seat Model
Salesforce Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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