Callahan Advisors LLC Has $9.58 Million Stock Holdings in Salesforce Inc. $CRM

Callahan Advisors LLC increased its stake in shares of Salesforce Inc. (NYSE:CRM) by 22.1% during the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 40,419 shares of the CRM provider’s stock after buying an additional 7,325 shares during the period. Callahan Advisors LLC’s holdings in Salesforce were worth $9,579,000 at the end of the most recent quarter.

A number of other hedge funds have also recently added to or reduced their stakes in CRM. Harvey Capital Management Inc. increased its position in Salesforce by 17.7% in the 3rd quarter. Harvey Capital Management Inc. now owns 32,621 shares of the CRM provider’s stock valued at $7,731,000 after acquiring an additional 4,905 shares in the last quarter. Avantax Planning Partners Inc. increased its holdings in shares of Salesforce by 26.8% in the third quarter. Avantax Planning Partners Inc. now owns 6,051 shares of the CRM provider’s stock valued at $1,434,000 after purchasing an additional 1,280 shares in the last quarter. Sovran Advisors LLC raised its position in Salesforce by 42.4% in the 3rd quarter. Sovran Advisors LLC now owns 7,103 shares of the CRM provider’s stock worth $1,823,000 after purchasing an additional 2,116 shares during the last quarter. WealthShield Partners LLC raised its position in Salesforce by 32.5% in the 3rd quarter. WealthShield Partners LLC now owns 14,384 shares of the CRM provider’s stock worth $3,409,000 after purchasing an additional 3,525 shares during the last quarter. Finally, Intact Investment Management Inc. lifted its holdings in Salesforce by 30.5% during the 3rd quarter. Intact Investment Management Inc. now owns 31,200 shares of the CRM provider’s stock worth $7,394,000 after buying an additional 7,300 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Analyst Ratings Changes

CRM has been the subject of several research reports. TD Cowen reissued a “buy” rating on shares of Salesforce in a research note on Thursday, December 4th. Mizuho set a $340.00 price objective on Salesforce in a research report on Wednesday, December 10th. Morgan Stanley cut their target price on shares of Salesforce from $405.00 to $398.00 and set an “overweight” rating on the stock in a research report on Tuesday, December 9th. Weiss Ratings reiterated a “hold (c)” rating on shares of Salesforce in a research report on Monday, December 29th. Finally, Deutsche Bank Aktiengesellschaft boosted their price target on shares of Salesforce from $340.00 to $360.00 and gave the stock a “buy” rating in a research note on Thursday, December 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, twelve have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, Salesforce has an average rating of “Moderate Buy” and a consensus target price of $324.51.

Insider Activity

In other news, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $258.20, for a total transaction of $580,950.00. Following the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at $3,075,567,632.20. The trade was a 0.02% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Neelie Kroes sold 3,893 shares of the business’s stock in a transaction that occurred on Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total value of $929,259.10. Following the completion of the transaction, the director owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This represents a 34.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 143,177 shares of company stock valued at $33,714,069. Company insiders own 3.00% of the company’s stock.

Salesforce Stock Performance

Shares of NYSE:CRM opened at $228.02 on Monday. The firm’s 50 day simple moving average is $247.54 and its 200 day simple moving average is $248.68. Salesforce Inc. has a fifty-two week low of $218.96 and a fifty-two week high of $367.09. The company has a market capitalization of $213.65 billion, a price-to-earnings ratio of 30.44, a P/E/G ratio of 1.70 and a beta of 1.26. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.86 by $0.39. The firm had revenue of $10.26 billion during the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The business’s revenue for the quarter was up 9.1% on a year-over-year basis. During the same quarter in the previous year, the company earned $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, sell-side analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, January 8th. Investors of record on Thursday, December 18th were paid a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a yield of 0.7%. The ex-dividend date of this dividend was Thursday, December 18th. Salesforce’s dividend payout ratio (DPR) is presently 22.16%.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Analysts and commentators say Salesforce’s Agentforce integrations and broader “agentic AI” strategy could materially alter the bull case if they drive strong adoption and Data Cloud monetization. This is being read as a potential catalyst for revenue re-acceleration. The Bull Case For Salesforce (CRM) Could Change Following Its Agentic AI Push With Agentforce Integrations
• Positive Sentiment: Retail investor interest has surged on social platforms after a ~32% decline in share price, with some traders calling a bottom — that sentiment can increase buying pressure and support near-term rallies. After a 32% Reckoning In Shares, Investors Are Calling The Salesforce Bottom. It’s Time To Rally | CRM
• Positive Sentiment: Technical analysts note CRM is trading inside a historical support range where past rebounds occurred, making it a potential buying opportunity for value-oriented and tactical traders. Is Salesforce Stock At A Key Buying Opportunity?
• Neutral Sentiment: Market commentary on AI investing (including takes inspired by Andrew Ng) highlights the broader theme that AI apps remain underinvested — a tailwind for CRM as a major enterprise AI platform, though it’s a thematic rather than company-specific catalyst. Andrew Ng Thinks AI Apps are “Underinvested”—Here are the Stocks I’d Buy in Response
• Neutral Sentiment: Analyst pieces note the Agentic AI push could reignite growth but emphasize execution risk — meaning the long-term upside depends on adoption and measurable revenue lift from Agentforce and Data Cloud. Salesforce Bets on Agentic AI: Will It Reignite CRM’s Revenue Growth?
• Negative Sentiment: High-profile coverage (including Jim Cramer) highlights Salesforce’s seat-based model and the company’s recent struggles; combined with the >30% Y/Y share decline, those points keep downside risk and skepticism elevated until growth visibly improves. Jim Cramer Discusses Salesforce (CRM)’s Seat Model

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.