DSG Capital Advisors LLC Sells 32,965 Shares of Procter & Gamble Company (The) $PG

DSG Capital Advisors LLC reduced its position in shares of Procter & Gamble Company (The) (NYSE:PG) by 90.6% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 3,409 shares of the company’s stock after selling 32,965 shares during the period. DSG Capital Advisors LLC’s holdings in Procter & Gamble were worth $524,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds also recently made changes to their positions in PG. VanWeelden Wealth Management LLC purchased a new position in Procter & Gamble during the third quarter worth about $1,636,000. Principle Wealth Partners LLC boosted its position in shares of Procter & Gamble by 0.9% during the 3rd quarter. Principle Wealth Partners LLC now owns 73,853 shares of the company’s stock valued at $11,348,000 after acquiring an additional 650 shares during the last quarter. Pines Wealth Management LLC boosted its position in shares of Procter & Gamble by 1.7% during the 3rd quarter. Pines Wealth Management LLC now owns 17,303 shares of the company’s stock valued at $2,659,000 after acquiring an additional 297 shares during the last quarter. Stablepoint Partners LLC grew its holdings in shares of Procter & Gamble by 8.2% during the third quarter. Stablepoint Partners LLC now owns 45,842 shares of the company’s stock worth $7,044,000 after purchasing an additional 3,457 shares in the last quarter. Finally, Yarger Wealth Strategies LLC grew its holdings in shares of Procter & Gamble by 12.4% during the third quarter. Yarger Wealth Strategies LLC now owns 2,884 shares of the company’s stock worth $443,000 after purchasing an additional 319 shares in the last quarter. Hedge funds and other institutional investors own 65.77% of the company’s stock.

Analyst Upgrades and Downgrades

Several equities research analysts have issued reports on the stock. JPMorgan Chase & Co. upgraded shares of Procter & Gamble from a “neutral” rating to an “overweight” rating and lifted their target price for the company from $157.00 to $165.00 in a research report on Friday, January 23rd. Deutsche Bank Aktiengesellschaft dropped their price objective on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a report on Monday, December 8th. TD Cowen cut Procter & Gamble from a “buy” rating to a “hold” rating and increased their target price for the company from $150.00 to $156.00 in a research note on Tuesday. UBS Group raised their price target on Procter & Gamble from $161.00 to $170.00 and gave the company a “buy” rating in a research report on Friday. Finally, Dbs Bank upgraded Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday. Thirteen analysts have rated the stock with a Buy rating and nine have assigned a Hold rating to the stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $167.00.

Insiders Place Their Bets

In other news, CAO Matthew W. Janzaruk sold 725 shares of the company’s stock in a transaction dated Thursday, October 30th. The shares were sold at an average price of $149.57, for a total transaction of $108,438.25. Following the completion of the transaction, the chief accounting officer directly owned 979 shares of the company’s stock, valued at approximately $146,429.03. This represents a 42.55% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, insider Marc S. Pritchard sold 95,903 shares of the firm’s stock in a transaction dated Friday, January 23rd. The stock was sold at an average price of $151.15, for a total value of $14,495,738.45. Following the completion of the sale, the insider directly owned 182,607 shares in the company, valued at $27,601,048.05. The trade was a 34.43% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 96,629 shares of company stock valued at $14,604,323 over the last quarter. 0.20% of the stock is currently owned by company insiders.

Key Stories Impacting Procter & Gamble

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: P&G is pushing a “Supply Chain 3.0” program (AI, automation, digital tools) expected to boost efficiency, lower costs and support margin expansion — a structural positive for future profitability. Is PG’s Supply Chain 3.0 Redefining Efficiency Through Automation?
• Positive Sentiment: P&G’s contrarian strategy in China’s baby-care market is gaining traction, supporting organic revenue recovery in a key emerging market. Fewer Babies, Higher Sales: P&G’s Contrarian Bet in China Is Working
• Positive Sentiment: The company confirmed its quarterly dividend (annualized ~$4.23; ~2.8% yield), which supports income-oriented investor demand and the “total return” case. Procter & Gamble stock page
• Positive Sentiment: Some brokers have nudged targets/rating higher (recent raised targets/Overweight calls), providing incremental bullish analyst support. Procter & Gamble (NYSE:PG) Price Target Raised to $157.00
• Neutral Sentiment: Goldman Sachs kept a Hold rating (reflecting solid fundamentals but limited near-term upside), which keeps professional opinion mixed. Procter & Gamble: Solid Fundamentals but Limited Near-Term Upside Support a Hold Rating
• Neutral Sentiment: Elevated retail/investor attention and media coverage can boost volume and volatility short-term but don’t necessarily change fundamentals. Procter & Gamble Company (The) (PG) is Attracting Investor Attention
• Neutral Sentiment: P&G insiders made no new 10b5‑1 plans in Q4 2025 — signals stability but reduces forward visibility into expected insider trades. P&G Insiders Make No New 10b5-1 Trading Plans in Q4 2025
• Negative Sentiment: A senior insider (Marc S. Pritchard) sold ~95,903 shares (~$14.5M at ~$151.15), cutting his stake materially — large insider sales can sap sentiment and add short-term selling pressure. Procter & Gamble (NYSE:PG) Insider Sells $14,495,738.45 in Stock
• Negative Sentiment: UBS trimmed its price target (cut to $161) despite keeping a favorable opinion, signaling a more cautious near-term view that can weigh on upside expectations. UBS Sees a Challenging Backdrop for Procter & Gamble (PG)

Procter & Gamble Stock Performance

Procter & Gamble stock opened at $148.49 on Wednesday. The firm has a fifty day simple moving average of $144.83 and a two-hundred day simple moving average of $150.37. Procter & Gamble Company has a twelve month low of $137.62 and a twelve month high of $179.99. The company has a market capitalization of $345.09 billion, a PE ratio of 22.00, a P/E/G ratio of 4.96 and a beta of 0.39. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.48.

Procter & Gamble (NYSE:PG) last released its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 EPS for the quarter, topping the consensus estimate of $1.86 by $0.02. The firm had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. Procter & Gamble had a return on equity of 32.10% and a net margin of 19.30%.The company’s quarterly revenue was up 1.5% on a year-over-year basis. During the same quarter in the previous year, the business earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Research analysts expect that Procter & Gamble Company will post 6.91 EPS for the current year.

Procter & Gamble Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Tuesday, February 17th. Investors of record on Friday, January 23rd will be issued a dividend of $1.0568 per share. This represents a $4.23 dividend on an annualized basis and a yield of 2.8%. The ex-dividend date is Friday, January 23rd. Procter & Gamble’s dividend payout ratio is currently 62.67%.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.