Puma (ETR:PUM) Trading Up 16.9% – Here’s What Happened

Shares of Puma Se (ETR:PUM) were up 16.9% on Tuesday . The stock traded as high as €21.94 and last traded at €21.63. Approximately 3,599,890 shares traded hands during mid-day trading, an increase of 19,628% from the average daily volume of 18,248 shares. The stock had previously closed at €18.50.

Key Stories Impacting Puma

Here are the key news stories impacting Puma this week:

• Positive Sentiment: Anta Sports agreed to buy roughly €1.5bn worth of Puma shares from the Pinault family, positioning Anta as the largest shareholder — a deal that signals fresh capital, stronger access to China and possible distribution/operational synergies. China’s Anta Sports agrees to buy €1.5bn stake in Puma from Pinault family
• Positive Sentiment: Market coverage highlights that Anta’s stake-building pushed buying into Puma shares today, with headlines noting a sizable rally as the transaction was reported. Puma Shares Surge as China’s Anta Sports Agrees to Buy $1.8 Billion Stake
• Positive Sentiment: Multiple outlets confirm Anta’s move and its scale (reported as ~$1.8bn), reinforcing investor confidence that this is a committed strategic investor rather than a small passive holder. ANTA Sports Becomes PUMA’s Biggest Shareholder in $1.8 Billion USD Play
• Neutral Sentiment: Product and marketing momentum: Puma released several product and partnership updates (Manchester City Lunar New Year kit, FUTURE 9 pack with Neymar & Xavi Simons, LaMelo Ball Fast & Furious collaboration, women’s ‘Light Up’ pack) that support revenue growth but are unlikely to be the immediate catalyst for today’s move. Manchester City x PUMA Celebrate the Year of the Horse with Lunar New Year 2026 Kit
• Neutral Sentiment: Additional consumer-product stories (FUTURE 9 pack, LaMelo Ball collab, women’s-specific boot pack) reinforce brand activity and long-term demand but are secondary to the shareholder transaction for near-term price action. PUMA Unveils FUTURE 9 Creativity Pack With Neymar & Xavi Simons
• Negative Sentiment: Potential governance/strategic uncertainty: the Pinault family’s sale reduces their stake, which could raise questions about long-term strategic direction and governance; some investors may worry about regulatory or geopolitical scrutiny given a large Chinese buyer. Pinaults sell Puma stake to China’s Anta for $1.8 billion

Puma Price Performance

The company has a debt-to-equity ratio of 84.76, a quick ratio of 0.55 and a current ratio of 1.45. The business’s fifty day simple moving average is €20.91 and its 200 day simple moving average is €20.33. The stock has a market cap of $3.51 billion, a price-to-earnings ratio of 13.67, a price-to-earnings-growth ratio of 0.95 and a beta of 1.08.

Puma Company Profile

PUMA SE, together with its subsidiaries, engages in the development and sale of athletic footwear, apparel, and accessories in Europe, the Middle East, Africa, the Americas, and the Asia Pacific. The company provides sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motorsports, golf, and basketball. It issues licenses to independent partners to design, develop, manufacture, and sell watches, glasses, safety shoes, workwear, and gaming accessories. The company sells its products under the PUMA and Cobra Golf brands through retail stores, factory outlets, and online stores.