UBS Group Lowers HubSpot (NYSE:HUBS) Price Target to $450.00

HubSpot (NYSE:HUBS) had its target price decreased by UBS Group from $600.00 to $450.00 in a research report issued on Wednesday,Benzinga reports. The firm currently has a “buy” rating on the software maker’s stock. UBS Group’s price target indicates a potential upside of 59.76% from the company’s previous close.

A number of other research firms have also recently commented on HUBS. Rothschild & Co Redburn restated a “neutral” rating and issued a $450.00 price target (down from $610.00) on shares of HubSpot in a report on Monday, November 10th. Barclays lowered their target price on HubSpot from $575.00 to $525.00 and set an “overweight” rating for the company in a report on Monday, January 12th. Morgan Stanley decreased their price target on shares of HubSpot from $640.00 to $577.00 and set an “overweight” rating for the company in a research report on Thursday, January 15th. BTIG Research initiated coverage on shares of HubSpot in a research report on Monday, January 5th. They issued a “buy” rating and a $500.00 price objective on the stock. Finally, Truist Financial decreased their target price on shares of HubSpot from $675.00 to $650.00 and set a “buy” rating for the company in a research report on Friday, November 7th. One analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, two have assigned a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $593.07.

HubSpot Stock Performance

Shares of HubSpot stock opened at $281.67 on Wednesday. The stock has a 50 day moving average price of $366.05 and a 200-day moving average price of $435.89. HubSpot has a one year low of $276.73 and a one year high of $881.13. The stock has a market cap of $14.76 billion, a price-to-earnings ratio of -3,520.93, a price-to-earnings-growth ratio of 7.51 and a beta of 1.46.

HubSpot (NYSE:HUBS) last issued its quarterly earnings results on Thursday, November 6th. The software maker reported $2.66 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.58 by $0.08. HubSpot had a positive return on equity of 1.21% and a negative net margin of 0.12%.The company had revenue of $809.52 million during the quarter, compared to the consensus estimate of $786.80 million. During the same period last year, the company earned $2.18 earnings per share. HubSpot’s revenue was up 20.9% on a year-over-year basis. Sell-side analysts predict that HubSpot will post 1.01 earnings per share for the current fiscal year.

Insider Transactions at HubSpot

In other HubSpot news, Director Brian Halligan sold 8,500 shares of HubSpot stock in a transaction dated Tuesday, January 20th. The stock was sold at an average price of $303.38, for a total transaction of $2,578,730.00. Following the completion of the sale, the director owned 487,344 shares of the company’s stock, valued at approximately $147,850,422.72. The trade was a 1.71% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. In the last ninety days, insiders sold 25,735 shares of company stock valued at $8,943,006. Company insiders own 4.00% of the company’s stock.

Institutional Investors Weigh In On HubSpot

Institutional investors and hedge funds have recently modified their holdings of the company. Goodman Advisory Group LLC purchased a new position in HubSpot during the 2nd quarter worth approximately $27,000. Whittier Trust Co. raised its holdings in shares of HubSpot by 136.4% during the second quarter. Whittier Trust Co. now owns 52 shares of the software maker’s stock worth $29,000 after purchasing an additional 30 shares during the last quarter. Rakuten Securities Inc. lifted its position in HubSpot by 783.3% during the second quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock valued at $30,000 after purchasing an additional 47 shares during the period. Strategic Advocates LLC purchased a new stake in HubSpot in the third quarter valued at $25,000. Finally, Turning Point Benefit Group Inc. acquired a new stake in HubSpot during the 3rd quarter worth about $25,000. Institutional investors and hedge funds own 90.39% of the company’s stock.

More HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Customer win / migration — a leading security workforce platform completed a global Marketo→HubSpot migration, highlighting enterprise adoption and potential revenue expansion from platform migrations. Leading Security Workforce Platform Unifies Global Marketing
• Positive Sentiment: Integration / ecosystem growth — Mitto launched “Number Insight for HubSpot,” expanding HubSpot’s partner ecosystem and adding product stickiness for messaging/telephony workflows. Mitto Introduces Number Insight for HubSpot
• Neutral Sentiment: Upcoming earnings catalyst — HubSpot will report Q4 & full‑year 2025 results after market close on Feb. 11 and host a 4:30 p.m. ET call; this is the next major event that can materially move the stock. HubSpot to Announce Fourth Quarter and Full Year 2025 Financial Results
• Neutral Sentiment: Regional partner expansion — Periti Digital opened a North America office in Cambridge, which could broaden HubSpot implementation and services demand but is an indirect/longer‑term benefit. Periti Digital Expands to North America
• Negative Sentiment: Analyst price‑target cut (BMO) — BMO lowered its target from $465 to $385 (still an “outperform”), reducing near‑term analyst support and likely contributing to selling pressure despite a retained constructive stance. HubSpot price target lowered by BMO Capital
• Negative Sentiment: Analyst price‑target cut (UBS) — UBS trimmed its target from $600 to $450 while keeping a “buy” rating; another downward revision that can weigh on sentiment even though upside remains per the revised targets. UBS lowers HubSpot price target
• Negative Sentiment: Short interest rose sharply — short interest grew ~28.3% in January to ~1.82M shares (≈3.6% of shares), indicating increased bearish positioning and added downside pressure if sellers remain active. (Data from recent filings summarized by market trackers.)
• Neutral Sentiment: Market‑support analysis — recent coverage examines whether HubSpot is gaining or losing institutional support; this analysis frames flows but does not itself change fundamentals. Is HubSpot Inc Gaining or Losing Market Support?

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.