Retirement Planning Group LLC Boosts Stock Holdings in Amazon.com, Inc. $AMZN

Posted by Defense World Staff on Jan 31st, 2026

Retirement Planning Group LLC boosted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 88.2% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 50,326 shares of the e-commerce giant’s stock after buying an additional 23,585 shares during the period. Retirement Planning Group LLC’s holdings in Amazon.com were worth $11,050,000 as of its most recent filing with the Securities and Exchange Commission.

Other hedge funds and other institutional investors have also bought and sold shares of the company. Barlow Wealth Partners Inc. grew its holdings in shares of Amazon.com by 0.4% during the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock worth $2,763,000 after purchasing an additional 44 shares in the last quarter. Ridgecrest Wealth Partners LLC lifted its position in Amazon.com by 0.5% during the second quarter. Ridgecrest Wealth Partners LLC now owns 8,399 shares of the e-commerce giant’s stock valued at $1,843,000 after purchasing an additional 45 shares during the last quarter. Probity Advisors Inc. grew its stake in Amazon.com by 0.4% in the 2nd quarter. Probity Advisors Inc. now owns 12,157 shares of the e-commerce giant’s stock worth $2,667,000 after buying an additional 45 shares in the last quarter. Union Savings Bank increased its holdings in shares of Amazon.com by 0.4% in the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock worth $2,510,000 after buying an additional 45 shares during the last quarter. Finally, Doheny Asset Management CA raised its position in shares of Amazon.com by 0.3% during the 2nd quarter. Doheny Asset Management CA now owns 17,821 shares of the e-commerce giant’s stock valued at $3,910,000 after buying an additional 45 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Amazon.com Stock Performance

Shares of AMZN opened at $239.30 on Friday. The firm has a market capitalization of $2.56 trillion, a PE ratio of 33.80, a price-to-earnings-growth ratio of 1.51 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The company has a 50-day simple moving average of $233.50 and a two-hundred day simple moving average of $229.64. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same period last year, the company posted $1.43 EPS. Amazon.com’s revenue was up 13.4% on a year-over-year basis. On average, analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling at Amazon.com

In related news, CEO Douglas J. Herrington sold 4,784 shares of the firm’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $232.71, for a total transaction of $1,113,284.64. Following the completion of the sale, the chief executive officer owned 498,182 shares of the company’s stock, valued at $115,931,933.22. This trade represents a 0.95% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 49,561 shares of company stock valued at $10,989,862 in the last ninety days. Corporate insiders own 9.70% of the company’s stock.

Wall Street Analyst Weigh In

A number of research analysts recently commented on the company. New Street Research increased their target price on Amazon.com from $340.00 to $350.00 and gave the company a “buy” rating in a research note on Thursday, January 8th. UBS Group set a $300.00 price objective on Amazon.com in a research report on Friday, December 5th. Loop Capital raised their price objective on Amazon.com from $300.00 to $360.00 and gave the company a “buy” rating in a report on Tuesday, November 18th. Redburn Partners set a $230.00 target price on Amazon.com in a research report on Wednesday, January 21st. Finally, KeyCorp reaffirmed an “overweight” rating and issued a $308.00 target price (up previously from $303.00) on shares of Amazon.com in a research note on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, Amazon.com currently has an average rating of “Moderate Buy” and a consensus target price of $295.91.

Read Our Latest Report on Amazon.com

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon is reportedly in talks to invest up to $50 billion in OpenAI — a deal that would deepen Amazon’s AI relationships, drive AWS capacity demand and signal leadership in the AI era; this is being read as a long‑term growth catalyst. Amazon in Talks to Invest Up to $50 Billion in OpenAI
Positive Sentiment: Analysts and big managers remain supportive — Telsey Advisory reiterated an “outperform” rating with a $300 price target and Tsai Capital highlighted AMZN as a high‑conviction idea, both underpinning bullish investor sentiment. Telsey Reaffirms Outperform on Amazon
Positive Sentiment: AWS continues to land enterprise deals and collaborations (example: NTT DATA strategic agreement), which supports recurring cloud revenue growth independent of retail cycles. NTT DATA Signs Strategic Collaboration Agreement with AWS
Neutral Sentiment: Amazon is closing its Go and Fresh physical stores and refocusing grocery around online/Whole Foods — a strategic retrenchment that cuts cash burn but reduces brick‑and‑mortar exposure. Amazon is closing its futuristic Go and Fresh stores
Neutral Sentiment: Macro/sector context: Microsoft’s post‑earnings pullback highlights hyperscaler valuation sensitivity — investors may reprice capital‑intensive AI buildouts, a theme that affects AMZN too. Microsoft Drops After Earnings—Why the Bull Case Holds
Negative Sentiment: Amazon announced further mass layoffs (about 16,000 corporate roles total; ~1,400 in Seattle, 700 in Bellevue) — cost savings can boost margins but large cuts raise execution, morale and public‑relations risks. Amazon Job Cuts Deliver Another Blow to Seattle Area’s Tech Workforce
Negative Sentiment: Reputational/regulatory risk: reports that Amazon’s AI training datasets contained high volumes of illegal/abusive content could prompt compliance costs, scrutiny, or slower AI rollouts. Amazon Stock Falls as AI Training Data Reveals “High Volume” of Child Abuse Content
Negative Sentiment: Some large investors have trimmed AMZN positions (reports of Viking/other manager selling), and Bank of America recently lowered its price target — signals that institutional positioning may be shifting and could pressure near‑term sentiment. Billionaire Ole Andreas Halvorsen Dumped His Stakes in Nvidia and Amazon Bank of America Lowers Amazon Price Target

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.