Avantra Family Wealth Inc. Acquires 4,680 Shares of Amazon.com, Inc. $AMZN

Avantra Family Wealth Inc. boosted its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 36.1% in the 3rd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 17,659 shares of the e-commerce giant’s stock after purchasing an additional 4,680 shares during the period. Amazon.com makes up about 2.9% of Avantra Family Wealth Inc.’s investment portfolio, making the stock its 5th biggest holding. Avantra Family Wealth Inc.’s holdings in Amazon.com were worth $3,877,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other hedge funds and other institutional investors also recently modified their holdings of AMZN. Wilson Asset Management International PTY Ltd. acquired a new stake in Amazon.com in the 2nd quarter worth $11,102,000. ARK Investment Management LLC lifted its stake in shares of Amazon.com by 8.3% in the second quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after buying an additional 86,978 shares during the period. Buckhead Capital Management LLC grew its position in Amazon.com by 16.1% during the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock worth $6,232,000 after buying an additional 3,948 shares in the last quarter. Alpha Wealth Funds LLC increased its stake in Amazon.com by 172.8% during the second quarter. Alpha Wealth Funds LLC now owns 3,012 shares of the e-commerce giant’s stock valued at $667,000 after acquiring an additional 1,908 shares during the period. Finally, DJE Kapital AG raised its holdings in Amazon.com by 12.3% in the 2nd quarter. DJE Kapital AG now owns 1,037,443 shares of the e-commerce giant’s stock valued at $229,890,000 after acquiring an additional 113,345 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Trading Down 1.0%

Shares of AMZN stock opened at $239.30 on Friday. The company has a market capitalization of $2.56 trillion, a P/E ratio of 33.80, a P/E/G ratio of 1.51 and a beta of 1.37. Amazon.com, Inc. has a 12-month low of $161.38 and a 12-month high of $258.60. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The firm has a 50-day moving average price of $233.50 and a 200 day moving average price of $229.67.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company’s revenue was up 13.4% on a year-over-year basis. During the same quarter last year, the business posted $1.43 earnings per share. Research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

AMZN has been the topic of several recent research reports. Maxim Group lifted their price objective on Amazon.com from $272.00 to $280.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Rothschild & Co Redburn decreased their price target on shares of Amazon.com from $250.00 to $230.00 and set a “neutral” rating on the stock in a research note on Wednesday, January 21st. Deutsche Bank Aktiengesellschaft boosted their price target on shares of Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a report on Friday, October 31st. Daiwa Capital Markets raised their price objective on shares of Amazon.com from $254.00 to $300.00 and gave the stock a “buy” rating in a report on Tuesday, November 11th. Finally, Cantor Fitzgerald set a $260.00 target price on shares of Amazon.com and gave the company an “overweight” rating in a research report on Thursday, January 8th. One research analyst has rated the stock with a Strong Buy rating, fifty-four have given a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat.com, Amazon.com has an average rating of “Moderate Buy” and an average target price of $295.91.

Insider Buying and Selling at Amazon.com

In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares of the company’s stock, valued at $5,925,398.28. This trade represents a 4.52% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Douglas J. Herrington sold 2,500 shares of the business’s stock in a transaction on Monday, December 1st. The stock was sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the transaction, the chief executive officer directly owned 505,934 shares in the company, valued at approximately $117,993,927.48. This represents a 0.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 49,561 shares of company stock worth $10,989,862 over the last 90 days. Company insiders own 9.70% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is reportedly in talks to invest up to $50 billion in OpenAI — a deal that would deepen Amazon’s AI relationships, drive AWS capacity demand and signal leadership in the AI era; this is being read as a long‑term growth catalyst. Amazon in Talks to Invest Up to $50 Billion in OpenAI
• Positive Sentiment: Analysts and big managers remain supportive — Telsey Advisory reiterated an “outperform” rating with a $300 price target and Tsai Capital highlighted AMZN as a high‑conviction idea, both underpinning bullish investor sentiment. Telsey Reaffirms Outperform on Amazon
• Positive Sentiment: AWS continues to land enterprise deals and collaborations (example: NTT DATA strategic agreement), which supports recurring cloud revenue growth independent of retail cycles. NTT DATA Signs Strategic Collaboration Agreement with AWS
• Neutral Sentiment: Amazon is closing its Go and Fresh physical stores and refocusing grocery around online/Whole Foods — a strategic retrenchment that cuts cash burn but reduces brick‑and‑mortar exposure. Amazon is closing its futuristic Go and Fresh stores
• Neutral Sentiment: Macro/sector context: Microsoft’s post‑earnings pullback highlights hyperscaler valuation sensitivity — investors may reprice capital‑intensive AI buildouts, a theme that affects AMZN too. Microsoft Drops After Earnings—Why the Bull Case Holds
• Negative Sentiment: Amazon announced further mass layoffs (about 16,000 corporate roles total; ~1,400 in Seattle, 700 in Bellevue) — cost savings can boost margins but large cuts raise execution, morale and public‑relations risks. Amazon Job Cuts Deliver Another Blow to Seattle Area’s Tech Workforce
• Negative Sentiment: Reputational/regulatory risk: reports that Amazon’s AI training datasets contained high volumes of illegal/abusive content could prompt compliance costs, scrutiny, or slower AI rollouts. Amazon Stock Falls as AI Training Data Reveals “High Volume” of Child Abuse Content
• Negative Sentiment: Some large investors have trimmed AMZN positions (reports of Viking/other manager selling), and Bank of America recently lowered its price target — signals that institutional positioning may be shifting and could pressure near‑term sentiment. Billionaire Ole Andreas Halvorsen Dumped His Stakes in Nvidia and Amazon Bank of America Lowers Amazon Price Target

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.