American Capital Advisory LLC Acquires 3,152 Shares of Amazon.com, Inc. $AMZN

American Capital Advisory LLC boosted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 63.9% during the 3rd quarter, according to its most recent 13F filing with the SEC. The firm owned 8,081 shares of the e-commerce giant’s stock after buying an additional 3,152 shares during the period. Amazon.com makes up approximately 0.8% of American Capital Advisory LLC’s holdings, making the stock its 29th biggest holding. American Capital Advisory LLC’s holdings in Amazon.com were worth $1,774,000 as of its most recent SEC filing.

Other institutional investors and hedge funds also recently made changes to their positions in the company. Vanguard Group Inc. boosted its holdings in Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares during the last quarter. State Street Corp lifted its position in Amazon.com by 1.4% during the 2nd quarter. State Street Corp now owns 374,097,285 shares of the e-commerce giant’s stock worth $82,073,203,000 after buying an additional 5,163,208 shares in the last quarter. Geode Capital Management LLC boosted its stake in shares of Amazon.com by 1.7% during the 2nd quarter. Geode Capital Management LLC now owns 216,717,657 shares of the e-commerce giant’s stock worth $47,332,625,000 after buying an additional 3,721,658 shares during the last quarter. Norges Bank bought a new position in shares of Amazon.com in the 2nd quarter valued at about $27,438,011,000. Finally, Northern Trust Corp increased its position in shares of Amazon.com by 0.3% in the first quarter. Northern Trust Corp now owns 97,379,134 shares of the e-commerce giant’s stock valued at $18,527,354,000 after acquiring an additional 302,858 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Amazon.com Stock Performance

Shares of AMZN stock opened at $243.00 on Tuesday. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a market capitalization of $2.60 trillion, a price-to-earnings ratio of 34.32, a PEG ratio of 1.49 and a beta of 1.37. The company has a 50-day simple moving average of $233.84 and a 200 day simple moving average of $229.85. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Analyst Upgrades and Downgrades

Several brokerages recently commented on AMZN. CIBC increased their price target on Amazon.com to $315.00 in a research report on Monday, October 20th. Citizens Jmp raised their target price on shares of Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a research note on Monday. DA Davidson boosted their target price on shares of Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Cantor Fitzgerald set a $260.00 price target on shares of Amazon.com and gave the company an “overweight” rating in a research note on Thursday, January 8th. Finally, Wolfe Research reissued an “outperform” rating and issued a $275.00 price objective on shares of Amazon.com in a research report on Monday, January 5th. One analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have issued a Hold rating to the company’s stock. According to data from MarketBeat, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus target price of $296.18.

Insider Buying and Selling

In other news, CEO Andrew R. Jassy sold 19,872 shares of the stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares in the company, valued at approximately $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Douglas J. Herrington sold 4,784 shares of Amazon.com stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $232.71, for a total value of $1,113,284.64. Following the sale, the chief executive officer directly owned 498,182 shares of the company’s stock, valued at approximately $115,931,933.22. The trade was a 0.95% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 47,061 shares of company stock valued at $10,351,262 in the last ninety days. 9.70% of the stock is currently owned by company insiders.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports that Amazon is in talks to invest up to $50 billion in OpenAI — a potential transformational AI bet that would strengthen AWS/AI credibility and could justify higher valuation multiples. Amazon in talks to invest up to $50 billion in OpenAI
• Positive Sentiment: Analyst bullishness and price-target raises (e.g., Citizens to $315, median analyst target ~ $300) are giving technical and fundamental buyers cover ahead of earnings. Upgrades help lift sentiment and trading flows. Citizens raises AMZN price target to $315
• Positive Sentiment: Large, visible purchases by institutional/quant investors (Cathie Wood’s ARK added roughly $1.9M of AMZN) signal conviction into the upcoming report and AI/Cloud narratives. Cathie Wood buys nearly $2M of Amazon stock
• Positive Sentiment: Market chatter ahead of Q4 highlights AWS acceleration, recent large contracts and AI deployments (cited wins and backlog), which are key upside drivers for revenue and margin beat expectations. QuiverQuant: Opinions on Q4 earnings preview
• Neutral Sentiment: Amazon will discontinue its Amazon One palm-scanning product but will continue licensing Just Walk Out tech to third parties — operational change with limited near-term revenue impact but relevant for regulatory/PR risk. GeekWire: Just Walk Out tech to survive retail pullback
• Neutral Sentiment: Earnings on Feb. 5 are the immediate catalyst — consensus expects solid top-line and AWS strength, so results (and guidance) will likely determine the next big directional move. Barchart: Mark your calendars for Feb 5 earnings
• Negative Sentiment: Saks and Saks Global are winding down e‑commerce/luxury partnerships with Amazon — a setback for Amazon’s push into higher-margin luxury sales and a signal of partner churn in retail initiatives. WSJ: Saks shutting down luxury partnership with Amazon
• Negative Sentiment: Amazon MGM’s documentary “Melania” had a stronger-than-expected opening (~$7M) but the project’s large acquisition/marketing outlay (~$75M) highlights content ROI risk for Prime Video’s studio investments. MarketWatch: Melania box office vs Amazon spend
• Negative Sentiment: Concentrated insider selling over recent months (many disclosed sales, few buys) is a cautionary signal for some investors about near-term liquidity/positioning. QuiverQuant: Insider trading summary

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.