Elevate Wealth Advisory Inc. Decreases Holdings in Apple Inc. $AAPL

Elevate Wealth Advisory Inc. cut its stake in Apple Inc. (NASDAQ:AAPL) by 78.6% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 2,084 shares of the iPhone maker’s stock after selling 7,666 shares during the quarter. Elevate Wealth Advisory Inc.’s holdings in Apple were worth $531,000 at the end of the most recent quarter.

Other institutional investors and hedge funds also recently modified their holdings of the company. Citizens Financial Group Inc. RI lifted its position in Apple by 48.4% during the 3rd quarter. Citizens Financial Group Inc. RI now owns 1,426,605 shares of the iPhone maker’s stock worth $363,256,000 after acquiring an additional 465,393 shares in the last quarter. Meeder Advisory Services Inc. grew its holdings in Apple by 8.0% during the 3rd quarter. Meeder Advisory Services Inc. now owns 354,537 shares of the iPhone maker’s stock valued at $90,276,000 after purchasing an additional 26,189 shares in the last quarter. Gibson Capital LLC increased its stake in Apple by 48.1% during the 3rd quarter. Gibson Capital LLC now owns 16,529 shares of the iPhone maker’s stock worth $4,209,000 after buying an additional 5,372 shares during the period. Williams Financial LLC lifted its holdings in Apple by 6.1% in the 3rd quarter. Williams Financial LLC now owns 7,907 shares of the iPhone maker’s stock worth $2,013,000 after buying an additional 458 shares in the last quarter. Finally, Lodestone Wealth Management LLC lifted its holdings in Apple by 0.4% in the 3rd quarter. Lodestone Wealth Management LLC now owns 33,092 shares of the iPhone maker’s stock worth $8,426,000 after buying an additional 119 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Analyst Upgrades and Downgrades

A number of analysts have recently issued reports on AAPL shares. Jefferies Financial Group set a $276.47 target price on Apple and gave the stock a “hold” rating in a research report on Monday, January 26th. Maxim Group upgraded Apple from a “hold” rating to a “buy” rating and set a $300.00 price objective on the stock in a report on Friday, January 30th. TD Cowen reiterated a “buy” rating and set a $325.00 target price on shares of Apple in a research note on Friday, January 30th. Wedbush reissued an “outperform” rating and set a $350.00 price target on shares of Apple in a research report on Wednesday, January 28th. Finally, Citigroup reaffirmed a “buy” rating and issued a $315.00 price target (down from $330.00) on shares of Apple in a report on Tuesday, January 20th. One analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $291.70.

Apple News Roundup

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Strong fundamentals and analyst support — Wall Street analysts are reiterating buys and raising price targets after Apple’s strong quarter and iPhone 17 demand, which underpins revenue and margin upside. Apple Inc.: Reaffirmed Buy on Strengthening Services Ecosystem and Broad-Based App Store Recovery
• Positive Sentiment: AI/tooling integration that can boost developer ecosystem — Apple added agentic coding support (Anthropic’s Claude Agent and OpenAI’s Codex) to Xcode, which could accelerate app development and stickiness in the App Store over time. Apple adds agents from Anthropic and OpenAI to its coding tool
• Positive Sentiment: Sentiment drivers and media endorsements — high-profile bullish commentary (e.g., Jim Cramer) and inflows into innovation ETFs that include Apple support near‑term momentum and investor confidence. Jim Cramer Says “I Think Apple’s Quarter Was Fantastic and Its Future Remains Bright”
• Neutral Sentiment: Content/brand initiatives — Apple TV+ will debut Mattel’s “Matchbox The Movie” in October; small for near‑term revenues but supports services/brand extension. Apple TV sets October launch for Mattel’s ‘Matchbox’ car movie
• Neutral Sentiment: Market chatter and unusual data points — several feeds report odd/zero short‑interest figures for February (likely data noise) and high search/activity around AAPL; useful for gauging retail attention but not a direct fundamental catalyst.
• Negative Sentiment: AI talent drain — reports Apple has lost several AI researchers to Meta and Google, which raises execution risk for long‑term AI initiatives versus better-funded rivals. Apple Loses More AI Researchers to Meta and Google
• Negative Sentiment: Supply competition from AI chip demand — TSMC capacity is being stretched by Nvidia’s AI ramp, which could pressure Apple’s manufacturing cadence or component availability if capacity constraints persist. Nvidia’s AI Takeover Leaves Apple Fighting for Supply

Insider Transactions at Apple

In related news, insider Chris Kondo sold 3,752 shares of the company’s stock in a transaction on Friday, November 7th. The stock was sold at an average price of $271.23, for a total transaction of $1,017,654.96. Following the completion of the transaction, the insider directly owned 15,098 shares in the company, valued at $4,095,030.54. This represents a 19.90% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. 0.06% of the stock is owned by corporate insiders.

Apple Trading Down 0.2%

Apple stock opened at $269.48 on Wednesday. Apple Inc. has a 1 year low of $169.21 and a 1 year high of $288.62. The firm’s 50-day moving average is $268.11 and its 200-day moving average is $252.84. The company has a debt-to-equity ratio of 0.87, a quick ratio of 0.94 and a current ratio of 0.97. The company has a market cap of $3.96 trillion, a P/E ratio of 34.07, a PEG ratio of 2.41 and a beta of 1.09.

Apple (NASDAQ:AAPL) last announced its quarterly earnings data on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share for the quarter, beating analysts’ consensus estimates of $2.67 by $0.17. Apple had a net margin of 27.04% and a return on equity of 159.94%. The business had revenue of $143.76 billion during the quarter, compared to the consensus estimate of $138.25 billion. During the same quarter in the prior year, the firm earned $2.40 EPS. The company’s revenue for the quarter was up 15.7% compared to the same quarter last year. On average, equities analysts expect that Apple Inc. will post 7.28 earnings per share for the current year.

Apple Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, February 12th. Investors of record on Monday, February 9th will be issued a $0.26 dividend. The ex-dividend date of this dividend is Monday, February 9th. This represents a $1.04 annualized dividend and a dividend yield of 0.4%. Apple’s dividend payout ratio (DPR) is 13.15%.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.