Optimize Financial Inc Invests $602,000 in Urban Outfitters, Inc. $URBN

Optimize Financial Inc bought a new stake in Urban Outfitters, Inc. (NASDAQ:URBN) during the third quarter, according to its most recent filing with the SEC. The firm bought 8,428 shares of the apparel retailer’s stock, valued at approximately $602,000.

Several other institutional investors have also recently bought and sold shares of URBN. Broad Peak Investment Advisers Pte Ltd bought a new position in Urban Outfitters during the third quarter worth $5,917,000. Oak Harvest Investment Services boosted its holdings in Urban Outfitters by 203.1% in the 3rd quarter. Oak Harvest Investment Services now owns 30,313 shares of the apparel retailer’s stock valued at $2,165,000 after purchasing an additional 20,313 shares during the period. Bank of Montreal Can grew its position in Urban Outfitters by 134.9% in the 2nd quarter. Bank of Montreal Can now owns 20,709 shares of the apparel retailer’s stock worth $1,502,000 after purchasing an additional 11,894 shares during the last quarter. Jupiter Asset Management Ltd. bought a new position in shares of Urban Outfitters during the 2nd quarter worth about $7,036,000. Finally, Robeco Institutional Asset Management B.V. raised its position in shares of Urban Outfitters by 18.2% during the third quarter. Robeco Institutional Asset Management B.V. now owns 74,923 shares of the apparel retailer’s stock valued at $5,352,000 after buying an additional 11,552 shares during the last quarter. Institutional investors own 77.61% of the company’s stock.

Wall Street Analysts Forecast Growth

A number of equities research analysts recently weighed in on the company. Weiss Ratings reissued a “buy (b)” rating on shares of Urban Outfitters in a research report on Monday, December 29th. Barclays raised their price objective on Urban Outfitters from $98.00 to $102.00 and gave the stock an “overweight” rating in a research report on Friday, January 16th. Guggenheim began coverage on Urban Outfitters in a research report on Tuesday, December 9th. They set a “neutral” rating on the stock. Citigroup upped their target price on Urban Outfitters from $76.00 to $80.00 and gave the company a “neutral” rating in a research note on Wednesday, November 26th. Finally, Zacks Research downgraded shares of Urban Outfitters from a “strong-buy” rating to a “hold” rating in a research note on Thursday, November 6th. Eight equities research analysts have rated the stock with a Buy rating, eight have assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, Urban Outfitters currently has a consensus rating of “Hold” and an average target price of $86.67.

Insider Buying and Selling

In other Urban Outfitters news, CEO Richard A. Hayne sold 10,667 shares of the company’s stock in a transaction dated Friday, November 28th. The shares were sold at an average price of $74.94, for a total transaction of $799,384.98. Following the sale, the chief executive officer directly owned 17,995,938 shares of the company’s stock, valued at approximately $1,348,615,593.72. This represents a 0.06% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Insiders have sold 538,168 shares of company stock valued at $41,007,056 in the last quarter. 31.80% of the stock is owned by insiders.

Key Stories Impacting Urban Outfitters

Here are the key news stories impacting Urban Outfitters this week:

• Positive Sentiment: Institutions have been net buyers through 2025–2026 and several analysts maintain upside targets, which provides demand to offset insider sales and supports the longer‑term thesis. Read More.
• Neutral Sentiment: High insider ownership (Hayne family controls a large stake) means sales may reflect diversification or tax planning rather than a change to operations, muting but not eliminating the negative signal. Read More.
• Negative Sentiment: CEO Richard A. Hayne sold multiple blocks around Jan. 29–30 (~20,000+ shares across filings at ~\$70), which typically weighs on market sentiment even if the percent ownership change is small. Read More.
• Negative Sentiment: Margaret Hayne sold several blocks in the same period (totaling ~18k shares across Jan. 27–30), adding to near‑term sell pressure highlighted by market commentators. Read More.
• Negative Sentiment: Aggregated media coverage framing the cluster of insider sales as a broader “insider selling” story can cap short‑term gains and amplify volatility despite the company’s solid fundamentals. Read More.

Urban Outfitters Price Performance

Shares of NASDAQ:URBN opened at $72.57 on Wednesday. The business’s fifty day moving average price is $75.74 and its two-hundred day moving average price is $72.35. Urban Outfitters, Inc. has a fifty-two week low of $41.89 and a fifty-two week high of $84.35. The stock has a market capitalization of $6.51 billion, a price-to-earnings ratio of 13.69, a price-to-earnings-growth ratio of 1.01 and a beta of 1.24.

Urban Outfitters (NASDAQ:URBN) last issued its earnings results on Wednesday, December 10th. The apparel retailer reported $1.28 EPS for the quarter. Urban Outfitters had a net margin of 8.15% and a return on equity of 18.33%. The company had revenue of $1.53 billion for the quarter. Research analysts expect that Urban Outfitters, Inc. will post 3.91 EPS for the current fiscal year.

Urban Outfitters Company Profile

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city’s historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.