Booking (NASDAQ:BKNG) Stock Rating Upgraded by Mizuho

Booking (NASDAQ:BKNG) was upgraded by research analysts at Mizuho from a “neutral” rating to an “outperform” rating in a research report issued on Wednesday, MarketBeat reports. The firm currently has a $6,000.00 price objective on the business services provider’s stock. Mizuho’s target price points to a potential upside of 35.03% from the stock’s current price.

A number of other analysts have also recently commented on BKNG. Morgan Stanley set a $6,150.00 price objective on shares of Booking in a research report on Wednesday, October 29th. The Goldman Sachs Group reissued a “neutral” rating and issued a $5,920.00 target price on shares of Booking in a research note on Tuesday, January 27th. TD Cowen reaffirmed a “buy” rating on shares of Booking in a research report on Wednesday, December 3rd. Wall Street Zen upgraded Booking from a “hold” rating to a “buy” rating in a report on Sunday, January 4th. Finally, Wells Fargo & Company boosted their price objective on Booking from $5,523.00 to $5,954.00 and gave the company an “equal weight” rating in a research report on Friday, January 9th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and ten have given a Hold rating to the company’s stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $6,195.63.

Booking Stock Performance

Shares of NASDAQ BKNG opened at $4,443.42 on Wednesday. Booking has a 52-week low of $4,096.23 and a 52-week high of $5,839.41. The stock has a market cap of $143.21 billion, a P/E ratio of 28.88, a P/E/G ratio of 0.99 and a beta of 1.21. The firm has a 50 day moving average price of $5,211.89 and a 200 day moving average price of $5,291.13.

Insider Activity at Booking

In other news, Director Robert J. Mylod, Jr. sold 40 shares of the business’s stock in a transaction on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total value of $204,214.40. Following the sale, the director owned 840 shares of the company’s stock, valued at $4,288,502.40. The trade was a 4.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Glenn D. Fogel sold 953 shares of the stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the transaction, the chief executive officer owned 19,615 shares of the company’s stock, valued at $101,631,984.10. The trade was a 4.63% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 3,124 shares of company stock valued at $16,194,538. 0.16% of the stock is owned by insiders.

Institutional Investors Weigh In On Booking

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Canopy Partners LLC boosted its position in Booking by 1.0% during the second quarter. Canopy Partners LLC now owns 194 shares of the business services provider’s stock valued at $1,123,000 after purchasing an additional 2 shares during the last quarter. Sachetta LLC increased its position in shares of Booking by 28.6% during the 2nd quarter. Sachetta LLC now owns 9 shares of the business services provider’s stock worth $52,000 after purchasing an additional 2 shares during the last quarter. Weaver Capital Management LLC raised its stake in shares of Booking by 0.6% during the 2nd quarter. Weaver Capital Management LLC now owns 365 shares of the business services provider’s stock worth $2,113,000 after purchasing an additional 2 shares in the last quarter. Accretive Wealth Partners LLC raised its stake in shares of Booking by 0.5% during the 2nd quarter. Accretive Wealth Partners LLC now owns 370 shares of the business services provider’s stock worth $2,143,000 after purchasing an additional 2 shares in the last quarter. Finally, UNIVEST FINANCIAL Corp boosted its holdings in shares of Booking by 4.5% in the 2nd quarter. UNIVEST FINANCIAL Corp now owns 46 shares of the business services provider’s stock valued at $267,000 after buying an additional 2 shares during the last quarter. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Booking News Roundup

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Mizuho upgraded BKNG to an “outperform” with a $6,000 price target, signaling confidence in Booking’s long‑term earnings potential and providing a substantive positive anchor for buyers. Read More.
• Positive Sentiment: Mizuho also published commentary saying AI‑related selling is “overblown” and that recent weakness could be a buying opportunity — this frames the recent pullback as tactical rather than structural. Read More.
• Positive Sentiment: KeyCorp kept an overweight stance while trimming its price target slightly, which still implies meaningful upside from current levels and may support longer‑term investor interest. Read More.
• Positive Sentiment: Several bullish writeups (a “bull case” piece) are circulating arguing the pullback is a buying opportunity based on cash flow, buybacks, loyalty/AI initiatives and Agoda exposure — these narratives can attract value buyers. Read More.
• Neutral Sentiment: Citizens/JMP reportedly reaffirmed a “market perform” rating in some coverage notes — a neutral stance that removes immediate upward analyst pressure but doesn’t signal fresh deterioration. Read More.
• Negative Sentiment: Citizens (different report) issued a downgrade in coverage, which likely contributed to selling pressure and headline weakness—investors often react quickly to downgrade headlines. Read More.
• Negative Sentiment: Insider selling: a director disclosed a small sale (40 shares). The dollar amount is modest and not materially informative, but it can be read negatively by short‑term traders. Read More.
• Negative Sentiment: Market reaction and algorithmic flows: commentary notes a sharp intraday drop and heavier trading that amplified declines — this mechanical selling can worsen momentum short‑term even if fundamentals remain intact. Read More.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.