Snap (NYSE:SNAP) Given New $6.50 Price Target at Susquehanna

Snap (NYSE:SNAP) had its price objective lowered by Susquehanna from $9.00 to $6.50 in a research report report published on Thursday,Benzinga reports. The brokerage currently has a neutral rating on the stock.

A number of other equities analysts have also commented on SNAP. Cantor Fitzgerald boosted their price target on shares of Snap from $7.00 to $9.00 and gave the company a “neutral” rating in a research report on Thursday, November 6th. Stifel Nicolaus set a $7.00 target price on Snap in a report on Thursday, November 6th. The Goldman Sachs Group decreased their price target on Snap from $9.50 to $8.50 and set a “neutral” rating on the stock in a research report on Tuesday, January 13th. Citigroup lifted their price objective on Snap from $8.50 to $10.00 and gave the company a “neutral” rating in a research report on Wednesday, November 12th. Finally, BNP Paribas Exane began coverage on Snap in a research note on Wednesday, January 14th. They issued a “strong sell” rating on the stock. Four research analysts have rated the stock with a Buy rating, twenty-two have assigned a Hold rating and five have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Reduce” and an average target price of $8.61.

Snap Price Performance

Shares of SNAP stock opened at $5.14 on Thursday. The stock’s fifty day simple moving average is $7.63 and its 200 day simple moving average is $7.87. Snap has a one year low of $5.10 and a one year high of $11.26. The firm has a market cap of $8.83 billion, a price-to-earnings ratio of -19.02 and a beta of 0.83. The company has a debt-to-equity ratio of 1.57, a current ratio of 3.67 and a quick ratio of 3.67.

Snap (NYSE:SNAP) last released its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative return on equity of 20.91% and a negative net margin of 7.76%.The company had revenue of $1.72 billion for the quarter, compared to analyst estimates of $1.70 billion. During the same quarter in the prior year, the company earned $0.01 earnings per share. The business’s revenue was up 10.2% compared to the same quarter last year. On average, analysts expect that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Transactions at Snap

In other Snap news, CFO Derek Andersen sold 23,715 shares of the business’s stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $7.83, for a total transaction of $185,688.45. Following the completion of the sale, the chief financial officer directly owned 2,972,051 shares of the company’s stock, valued at approximately $23,271,159.33. The trade was a 0.79% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Ajit Mohan sold 20,848 shares of the company’s stock in a transaction dated Friday, January 16th. The shares were sold at an average price of $7.62, for a total transaction of $158,861.76. Following the transaction, the insider owned 5,277,816 shares in the company, valued at approximately $40,216,957.92. The trade was a 0.39% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 393,341 shares of company stock worth $3,169,210. Insiders own 22.68% of the company’s stock.

Institutional Trading of Snap

Several institutional investors and hedge funds have recently made changes to their positions in the business. Allworth Financial LP grew its stake in shares of Snap by 92.3% during the third quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock worth $25,000 after purchasing an additional 1,581 shares during the period. V Square Quantitative Management LLC bought a new position in Snap during the fourth quarter worth about $29,000. Mirae Asset Global Investments Co. Ltd. bought a new position in Snap during the third quarter worth about $33,000. Banque Cantonale Vaudoise acquired a new position in shares of Snap during the 3rd quarter worth about $39,000. Finally, Newbridge Financial Services Group Inc. increased its stake in shares of Snap by 37.5% in the 4th quarter. Newbridge Financial Services Group Inc. now owns 5,500 shares of the company’s stock valued at $44,000 after acquiring an additional 1,500 shares during the last quarter. Institutional investors own 47.52% of the company’s stock.

Key Snap News

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Q4 revenue and profit highlights — Snap reported ~10% revenue growth and a meaningful rise in net income, and management said margins are improving as the company pivots toward more profitable growth. Business Wire: Q4 Results
• Positive Sentiment: Selected analyst upgrades/support — B. Riley upgraded SNAP to Buy after the print, and Bank of America raised its rating to Buy with a $10 target, showing some pockets of optimism among buy‑side analysts.
• Neutral Sentiment: Management actions and filings — Snap filed its 10‑K and emphasized strategic shifts (AI in ads, subscription and hardware focus), providing more disclosure but no immediate reassurance on near‑term top‑line momentum. 10‑K Filing
• Neutral Sentiment: Unusual options and volume — Heavy options activity (large call buying) and elevated share turnover suggest speculative positioning amplified the move after the print.
• Negative Sentiment: Weaker near‑term guide — Snap’s Q1 revenue guide came in below Street expectations, and management excluded potential Perplexity AI sales from guidance because rollout terms aren’t finalized, raising uncertainty about near‑term ad monetization. WSJ: Perplexity Deal Delayed
• Negative Sentiment: User metrics and technical weakness — Daily active users fell ~3M in Q4 and several reports note Snap lost a key technical support level, which can trigger further selling pressure from momentum/quant strategies. Invezz: User Growth and Support Break
• Negative Sentiment: Broad analyst downgrades / price‑target cuts — Dozens of firms cut targets or trimmed ratings after the print (examples: Evercore, JPMorgan, TD Cowen, Cantor, Wells Fargo and others), and the consensus analyst stance has shifted to a “Reduce”/hold bias, increasing selling pressure. The Fly: Evercore PT Cut
• Negative Sentiment: Market takeaway — Despite pockets of positive data (revenue beat, margin improvement), the combination of soft near‑term guidance, slowing user growth and a cascade of analyst target cuts explains why investors sold SNAP shares and pushed the stock lower today.

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.