Snap (NYSE:SNAP) Price Target Cut to $7.00 by Analysts at Mizuho

Snap (NYSE:SNAP) had its price objective reduced by Mizuho from $9.00 to $7.00 in a report released on Thursday morning, MarketBeat reports. They currently have a neutral rating on the stock.

SNAP has been the topic of several other reports. Arete Research raised Snap from a “sell” rating to a “neutral” rating in a report on Tuesday, November 18th. Guggenheim reaffirmed a “neutral” rating and set a $6.50 price objective on shares of Snap in a research report on Thursday. Weiss Ratings reissued a “sell (e+)” rating on shares of Snap in a report on Wednesday, January 21st. Wells Fargo & Company boosted their target price on shares of Snap from $8.00 to $10.00 and gave the company an “equal weight” rating in a research report on Thursday, November 6th. Finally, BMO Capital Markets increased their price target on shares of Snap from $12.00 to $13.00 and gave the stock an “outperform” rating in a research report on Thursday, November 6th. Four analysts have rated the stock with a Buy rating, twenty-two have assigned a Hold rating and five have given a Sell rating to the stock. Based on data from MarketBeat.com, Snap currently has an average rating of “Reduce” and an average price target of $8.61.

Snap Stock Performance

Shares of NYSE:SNAP opened at $5.14 on Thursday. Snap has a 12-month low of $5.10 and a 12-month high of $11.26. The company’s 50 day moving average price is $7.63 and its two-hundred day moving average price is $7.87. The firm has a market cap of $8.83 billion, a PE ratio of -19.02 and a beta of 0.83. The company has a quick ratio of 3.67, a current ratio of 3.67 and a debt-to-equity ratio of 1.57.

Snap (NYSE:SNAP) last released its quarterly earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). The business had revenue of $1.72 billion during the quarter, compared to analyst estimates of $1.70 billion. Snap had a negative net margin of 7.76% and a negative return on equity of 20.91%. The firm’s quarterly revenue was up 10.2% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.01 earnings per share. Equities research analysts predict that Snap will post -0.3 earnings per share for the current year.

Insider Activity at Snap

In related news, CFO Derek Andersen sold 62,868 shares of the stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $524,319.12. Following the completion of the transaction, the chief financial officer owned 3,030,301 shares of the company’s stock, valued at $25,272,710.34. This represents a 2.03% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CAO Rebecca Morrow sold 12,699 shares of the firm’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $8.34, for a total transaction of $105,909.66. Following the completion of the sale, the chief accounting officer owned 466,603 shares in the company, valued at $3,891,469.02. This represents a 2.65% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 393,341 shares of company stock valued at $3,169,210 in the last quarter. 22.68% of the stock is owned by company insiders.

Hedge Funds Weigh In On Snap

Several large investors have recently bought and sold shares of SNAP. Apollon Wealth Management LLC boosted its stake in shares of Snap by 9.2% during the second quarter. Apollon Wealth Management LLC now owns 15,934 shares of the company’s stock valued at $138,000 after purchasing an additional 1,340 shares in the last quarter. Mackenzie Financial Corp boosted its position in Snap by 5.1% during the 3rd quarter. Mackenzie Financial Corp now owns 27,638 shares of the company’s stock worth $213,000 after buying an additional 1,349 shares during the period. Zullo Investment Group Inc. boosted its position in Snap by 12.8% during the 2nd quarter. Zullo Investment Group Inc. now owns 12,040 shares of the company’s stock worth $105,000 after buying an additional 1,365 shares during the period. WealthCollab LLC grew its holdings in Snap by 1.2% during the 4th quarter. WealthCollab LLC now owns 115,390 shares of the company’s stock worth $931,000 after acquiring an additional 1,369 shares during the last quarter. Finally, Alliancebernstein L.P. increased its position in Snap by 0.3% in the 3rd quarter. Alliancebernstein L.P. now owns 414,416 shares of the company’s stock valued at $3,195,000 after acquiring an additional 1,396 shares during the period. 47.52% of the stock is currently owned by institutional investors.

Key Stories Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Q4 revenue and profit highlights — Snap reported ~10% revenue growth and a meaningful rise in net income, and management said margins are improving as the company pivots toward more profitable growth. Business Wire: Q4 Results
• Positive Sentiment: Selected analyst upgrades/support — B. Riley upgraded SNAP to Buy after the print, and Bank of America raised its rating to Buy with a $10 target, showing some pockets of optimism among buy‑side analysts.
• Neutral Sentiment: Management actions and filings — Snap filed its 10‑K and emphasized strategic shifts (AI in ads, subscription and hardware focus), providing more disclosure but no immediate reassurance on near‑term top‑line momentum. 10‑K Filing
• Neutral Sentiment: Unusual options and volume — Heavy options activity (large call buying) and elevated share turnover suggest speculative positioning amplified the move after the print.
• Negative Sentiment: Weaker near‑term guide — Snap’s Q1 revenue guide came in below Street expectations, and management excluded potential Perplexity AI sales from guidance because rollout terms aren’t finalized, raising uncertainty about near‑term ad monetization. WSJ: Perplexity Deal Delayed
• Negative Sentiment: User metrics and technical weakness — Daily active users fell ~3M in Q4 and several reports note Snap lost a key technical support level, which can trigger further selling pressure from momentum/quant strategies. Invezz: User Growth and Support Break
• Negative Sentiment: Broad analyst downgrades / price‑target cuts — Dozens of firms cut targets or trimmed ratings after the print (examples: Evercore, JPMorgan, TD Cowen, Cantor, Wells Fargo and others), and the consensus analyst stance has shifted to a “Reduce”/hold bias, increasing selling pressure. The Fly: Evercore PT Cut
• Negative Sentiment: Market takeaway — Despite pockets of positive data (revenue beat, margin improvement), the combination of soft near‑term guidance, slowing user growth and a cascade of analyst target cuts explains why investors sold SNAP shares and pushed the stock lower today.

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.