Booking Holdings Inc. $BKNG Shares Bought by Canada Post Corp Registered Pension Plan

Canada Post Corp Registered Pension Plan raised its stake in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 31.8% during the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 2,969 shares of the business services provider’s stock after acquiring an additional 717 shares during the quarter. Booking makes up 0.7% of Canada Post Corp Registered Pension Plan’s portfolio, making the stock its 28th biggest position. Canada Post Corp Registered Pension Plan’s holdings in Booking were worth $16,195,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds also recently made changes to their positions in the company. Norges Bank bought a new stake in Booking during the 2nd quarter valued at $2,210,917,000. Laurel Wealth Advisors LLC increased its stake in Booking by 578,824.0% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 289,462 shares of the business services provider’s stock valued at $1,675,765,000 after buying an additional 289,412 shares during the period. Vestor Capital LLC raised its holdings in shares of Booking by 658,925.0% during the second quarter. Vestor Capital LLC now owns 105,444 shares of the business services provider’s stock worth $610,441,000 after acquiring an additional 105,428 shares in the last quarter. Symphony Financial Ltd. Co. acquired a new stake in Booking in the second quarter valued at approximately $536,675,000. Finally, Rakuten Investment Management Inc. acquired a new position in shares of Booking during the 3rd quarter valued at about $468,252,000. Institutional investors and hedge funds own 92.42% of the company’s stock.

Insider Buying and Selling

In other Booking news, Director Vanessa Ames Wittman sold 15 shares of the company’s stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total value of $77,867.25. Following the completion of the transaction, the director owned 687 shares of the company’s stock, valued at $3,566,320.05. This represents a 2.14% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Glenn D. Fogel sold 953 shares of the firm’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $5,181.34, for a total transaction of $4,937,817.02. Following the completion of the transaction, the chief executive officer owned 19,615 shares of the company’s stock, valued at approximately $101,631,984.10. This trade represents a 4.63% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 3,124 shares of company stock worth $16,194,538 in the last three months. 0.16% of the stock is owned by corporate insiders.

Analyst Upgrades and Downgrades

Several equities research analysts have recently weighed in on BKNG shares. Citizens Jmp reissued a “market perform” rating on shares of Booking in a research report on Wednesday. The Goldman Sachs Group reissued a “neutral” rating and issued a $5,920.00 price objective on shares of Booking in a research note on Tuesday, January 27th. Cantor Fitzgerald increased their price target on shares of Booking from $5,550.00 to $5,830.00 and gave the company a “neutral” rating in a research note on Thursday, January 8th. Mizuho upgraded shares of Booking from a “neutral” rating to an “outperform” rating and set a $6,000.00 target price on the stock in a research report on Wednesday. Finally, Morgan Stanley set a $6,150.00 price objective on Booking in a research note on Wednesday, October 29th. Twenty-seven analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $6,180.00.

Key Headlines Impacting Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Zacks argues BKNG is technically oversold after an ~18.4% pullback over four weeks and highlights upward revisions to earnings estimates, framing a potential near‑term reversal and buy‑the‑dip opportunity. Zacks Buy-the-Dip
• Positive Sentiment: Brokerage consensus remains constructive — coverage shows a “Moderate Buy” consensus, which supports investor conviction that upside exists versus recent weakness. Consensus Moderate Buy
• Positive Sentiment: Independent writeups laying out a bull case for BKNG (coverage on Yahoo/others) add to the narrative that the pullback may be a buying opportunity for longer‑term investors. Yahoo Bull Case
• Neutral Sentiment: Wedbush cut its price target from $6,000 to $5,500 but retained an “outperform” rating — still implies material upside from current levels, though the cut signals more conservative near‑term expectations. Wedbush PT Cut
• Neutral Sentiment: A short‑interest update appears inconsistent/erroneous (reports of a “significant increase” but showing zero shares/NaN). Given the data issues, it’s unlikely to be an immediate trading driver until clarified.
• Negative Sentiment: MarketWatch flagged that BKNG underperformed peers on Thursday, which underscores sector/stock‑specific weakness that can pressure the share price if it continues. MarketWatch Underperformance
• Negative Sentiment: Citizens issued a downgrade on BKNG, adding downside sentiment from at least one retail/institutional watcher and increasing short‑term selling pressure risk. Citizens Downgrade

Booking Stock Performance

BKNG opened at $4,457.17 on Friday. Booking Holdings Inc. has a 52-week low of $4,096.23 and a 52-week high of $5,839.41. The firm has a market cap of $143.65 billion, a P/E ratio of 28.97, a price-to-earnings-growth ratio of 0.95 and a beta of 1.21. The business’s fifty day moving average is $5,202.79 and its 200-day moving average is $5,282.66.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.