NorthCrest Asset Manangement LLC Buys 14,596 Shares of Amazon.com, Inc. $AMZN

NorthCrest Asset Manangement LLC grew its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.6% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 329,981 shares of the e-commerce giant’s stock after acquiring an additional 14,596 shares during the period. Amazon.com comprises about 1.8% of NorthCrest Asset Manangement LLC’s holdings, making the stock its 8th biggest position. NorthCrest Asset Manangement LLC’s holdings in Amazon.com were worth $73,183,000 at the end of the most recent reporting period.

Several other institutional investors have also modified their holdings of AMZN. Cooksen Wealth LLC raised its position in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the last quarter. PayPay Securities Corp increased its stake in shares of Amazon.com by 62.3% during the 3rd quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after purchasing an additional 96 shares in the last quarter. Access Investment Management LLC purchased a new position in shares of Amazon.com during the 2nd quarter worth approximately $74,000. Sagard Holdings Management Inc. acquired a new position in shares of Amazon.com during the 2nd quarter worth approximately $79,000. Finally, MJT & Associates Financial Advisory Group Inc. lifted its stake in Amazon.com by 17.1% in the 2nd quarter. MJT & Associates Financial Advisory Group Inc. now owns 363 shares of the e-commerce giant’s stock valued at $80,000 after buying an additional 53 shares in the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Analyst Upgrades and Downgrades

Several research firms have weighed in on AMZN. Rothschild & Co Redburn set a $230.00 price target on Amazon.com in a research report on Wednesday, January 21st. Argus reaffirmed a “buy” rating and set a $325.00 price objective on shares of Amazon.com in a research note on Friday. Citizens Jmp lifted their price objective on Amazon.com from $300.00 to $315.00 and gave the stock an “outperform” rating in a research report on Monday, February 2nd. JPMorgan Chase & Co. restated a “buy” rating on shares of Amazon.com in a report on Friday. Finally, Canadian Imperial Bank of Commerce raised their price target on shares of Amazon.com to $315.00 in a research note on Monday, October 20th. Fifty-five investment analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $290.28.

Amazon.com Price Performance

Amazon.com stock opened at $210.27 on Friday. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The firm has a 50 day moving average price of $233.50 and a 200 day moving average price of $229.78. The company has a market cap of $2.25 trillion, a price-to-earnings ratio of 29.33, a PEG ratio of 1.39 and a beta of 1.37. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 23.09%. The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same quarter last year, the business earned $1.86 EPS. The firm’s revenue for the quarter was up 13.6% compared to the same quarter last year. Sell-side analysts predict that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Insider Transactions at Amazon.com

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction dated Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the transaction, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. This trade represents a 4.52% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the completion of the transaction, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. This represents a 0.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 47,061 shares of company stock valued at $10,351,262 in the last ninety days. Company insiders own 9.70% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.