Under Armour Target of Unusually Large Options Trading (NYSE:UAA)

Under Armour, Inc. (NYSE:UAA) saw unusually large options trading on Friday. Stock traders acquired 20,228 call options on the stock. This represents an increase of 209% compared to the average volume of 6,541 call options.

Analyst Upgrades and Downgrades

Several equities research analysts have recently weighed in on the company. Citigroup reissued a “neutral” rating and issued a $6.20 price target (up previously from $5.00) on shares of Under Armour in a research note on Friday, January 23rd. UBS Group reissued a “buy” rating on shares of Under Armour in a research note on Friday, January 2nd. Telsey Advisory Group reissued a “market perform” rating and issued a $5.00 price objective on shares of Under Armour in a research note on Friday. Wall Street Zen upgraded Under Armour from a “sell” rating to a “hold” rating in a report on Saturday, January 17th. Finally, Argus raised shares of Under Armour to a “hold” rating in a research report on Friday, January 16th. Two research analysts have rated the stock with a Strong Buy rating, three have assigned a Buy rating, fifteen have assigned a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Hold” and a consensus price target of $6.44.

Insider Transactions at Under Armour

In other Under Armour news, major shareholder V Prem Et Al Watsa bought 13,182,469 shares of Under Armour stock in a transaction on Tuesday, December 30th. The shares were purchased at an average cost of $5.12 per share, with a total value of $67,494,241.28. Following the acquisition, the insider directly owned 41,958,923 shares of the company’s stock, valued at $214,829,685.76. The trade was a 45.81% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. In the last three months, insiders have purchased 42,448,155 shares of company stock valued at $219,067,338. 15.60% of the stock is owned by company insiders.

Institutional Trading of Under Armour

A number of hedge funds and other institutional investors have recently bought and sold shares of UAA. SG Americas Securities LLC raised its holdings in shares of Under Armour by 395.3% during the 3rd quarter. SG Americas Securities LLC now owns 747,130 shares of the company’s stock valued at $3,728,000 after buying an additional 596,294 shares in the last quarter. Vontobel Holding Ltd. grew its position in Under Armour by 363.0% during the third quarter. Vontobel Holding Ltd. now owns 416,376 shares of the company’s stock valued at $2,078,000 after acquiring an additional 326,451 shares during the last quarter. American Century Companies Inc. grew its position in Under Armour by 9.2% during the second quarter. American Century Companies Inc. now owns 5,970,726 shares of the company’s stock valued at $40,780,000 after acquiring an additional 504,912 shares during the last quarter. Jump Financial LLC raised its stake in shares of Under Armour by 616.4% during the second quarter. Jump Financial LLC now owns 1,184,992 shares of the company’s stock worth $8,093,000 after acquiring an additional 1,019,578 shares in the last quarter. Finally, Texas Permanent School Fund Corp lifted its holdings in shares of Under Armour by 284.0% in the 2nd quarter. Texas Permanent School Fund Corp now owns 351,173 shares of the company’s stock worth $2,399,000 after acquiring an additional 259,727 shares during the last quarter. Institutional investors own 34.58% of the company’s stock.

Trending Headlines about Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Q3 results beat expectations: Under Armour reported EPS of $0.09 vs. a consensus loss of ($0.02) and revenue of $1.33B vs. ~$1.31B — management credited cost controls and assortment simplification for the outperformance. UNDER ARMOUR REPORTS THIRD QUARTER FISCAL 2026 RESULTS; UPDATES FISCAL 2026 OUTLOOK
• Positive Sentiment: Management raised FY2026 EPS guidance to $0.10–$0.11 (well above prior consensus of ~$0.05), signaling confidence in margins from restructuring and cost discipline — a clear catalyst for bullish positioning. Under Armour lifts full year outlook as turnaround takes shape
• Positive Sentiment: Heavy call buying: options activity showed unusually large call purchases (~20,228 calls, +209% vs. normal), suggesting speculative or hedge-driven bullish interest that amplified the move higher.
• Neutral Sentiment: Revenue still declined year-over-year (about -5.2%), but the drop was smaller than feared as holiday demand stabilized — this is supportive but keeps growth questions intact. Under Armour posts smaller drop in quarterly sales on steady holiday demand
• Neutral Sentiment: Earnings-call commentary flagged ongoing headwinds (tariffs, softer North America demand) but emphasized progress from restructuring and inventory discipline — mixed operational signals to watch in coming quarters. Under Armour, Inc. (UAA) Q3 2026 Earnings Call Transcript
• Negative Sentiment: North America sales slid and tariff pressures are pressuring margins — these are recurring execution risks that could limit upside if consumer demand softens further. Under Armour lifts annual forecasts as turnaround slows N America sales slide
• Negative Sentiment: Analyst skepticism remains: Telsey Advisory reaffirmed a “market perform” rating with a $5 price target (well below the current market level), highlighting that some sell‑side analysts see limited upside until revenue trends improve. Benzinga: Telsey Advisory Group note

Under Armour Price Performance

UAA opened at $7.57 on Friday. The firm has a 50-day moving average of $5.32 and a 200 day moving average of $5.19. The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. Under Armour has a fifty-two week low of $4.13 and a fifty-two week high of $7.60. The firm has a market cap of $3.25 billion, a P/E ratio of -36.05, a PEG ratio of 6.40 and a beta of 1.83.

Under Armour (NYSE:UAA) last announced its quarterly earnings data on Friday, February 6th. The company reported $0.09 earnings per share for the quarter, topping the consensus estimate of ($0.02) by $0.11. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.The company had revenue of $1.33 billion during the quarter, compared to analyst estimates of $1.31 billion. During the same quarter last year, the firm posted $0.08 EPS. The firm’s revenue for the quarter was down 5.2% on a year-over-year basis. Under Armour has set its FY 2026 guidance at 0.100-0.110 EPS. On average, research analysts expect that Under Armour will post 0.3 EPS for the current year.

About Under Armour

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.