Coliseum Capital Management, L Purchases 494,719 Shares of Sonos (NASDAQ:SONO) Stock

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L acquired 494,719 shares of the firm’s stock in a transaction dated Wednesday, February 4th. The shares were acquired at an average price of $15.50 per share, with a total value of $7,668,144.50. Following the acquisition, the insider owned 15,424,999 shares in the company, valued at approximately $239,087,484.50. The trade was a 3.31% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is available at this link. Major shareholders that own 10% or more of a company’s shares are required to disclose their transactions with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Friday, February 6th, Coliseum Capital Management, L purchased 26,824 shares of Sonos stock. The stock was acquired at an average cost of $16.49 per share, with a total value of $442,327.76.
• On Thursday, February 5th, Coliseum Capital Management, L acquired 211,530 shares of Sonos stock. The stock was bought at an average cost of $16.29 per share, with a total value of $3,445,823.70.

Sonos Trading Up 3.1%

Shares of Sonos stock opened at $17.08 on Friday. The firm’s 50 day simple moving average is $17.07 and its two-hundred day simple moving average is $15.78. Sonos, Inc. has a 12-month low of $7.63 and a 12-month high of $19.82. The firm has a market capitalization of $2.06 billion, a price-to-earnings ratio of -100.47 and a beta of 2.05.

Sonos (NASDAQ:SONO) last issued its quarterly earnings results on Tuesday, February 3rd. The company reported $0.93 EPS for the quarter, topping analysts’ consensus estimates of $0.85 by $0.08. The company had revenue of $545.66 million during the quarter, compared to analysts’ expectations of $536.93 million. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.The firm’s revenue was down .9% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $0.64 EPS. On average, sell-side analysts predict that Sonos, Inc. will post -0.37 EPS for the current fiscal year.

Wall Street Analysts Forecast Growth

Several analysts recently commented on the company. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Sonos in a report on Thursday, January 22nd. Morgan Stanley set a $18.00 price objective on shares of Sonos in a report on Wednesday. Jefferies Financial Group raised their target price on Sonos from $19.00 to $21.00 and gave the company a “buy” rating in a research report on Monday, January 5th. Rosenblatt Securities reissued a “buy” rating and issued a $21.00 price target on shares of Sonos in a research note on Monday, February 2nd. Finally, Wall Street Zen raised shares of Sonos from a “hold” rating to a “buy” rating in a research note on Saturday. Two research analysts have rated the stock with a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, the company has a consensus rating of “Hold” and a consensus price target of $20.00.

Institutional Trading of Sonos

Several institutional investors and hedge funds have recently bought and sold shares of the stock. GAMMA Investing LLC lifted its position in Sonos by 10.2% in the 4th quarter. GAMMA Investing LLC now owns 6,832 shares of the company’s stock worth $120,000 after buying an additional 631 shares in the last quarter. Centaurus Financial Inc. increased its position in Sonos by 6.6% during the third quarter. Centaurus Financial Inc. now owns 11,056 shares of the company’s stock worth $175,000 after buying an additional 681 shares during the last quarter. Arizona State Retirement System increased its holdings in shares of Sonos by 2.3% during the 3rd quarter. Arizona State Retirement System now owns 31,970 shares of the company’s stock valued at $505,000 after acquiring an additional 706 shares during the last quarter. Thrivent Financial for Lutherans grew its holdings in Sonos by 1.0% during the second quarter. Thrivent Financial for Lutherans now owns 88,302 shares of the company’s stock valued at $955,000 after purchasing an additional 833 shares during the last quarter. Finally, Nisa Investment Advisors LLC raised its holdings in Sonos by 31.0% in the 3rd quarter. Nisa Investment Advisors LLC now owns 4,195 shares of the company’s stock worth $66,000 after acquiring an additional 992 shares during the period. 85.82% of the stock is currently owned by hedge funds and other institutional investors.

Sonos News Summary

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Q1 earnings beat and margin/strategy message — Sonos reported stronger-than-expected revenue and EPS, highlighted margin improvement and product-led growth; analysts and press note this as the main catalyst for the stock move. Why Sonos (SONO) Is Up 6.8%
• Positive Sentiment: Shares gap up after earnings — coverage noting the post-earnings gap and investor reaction supports near-term momentum. Sonos Shares Gap Up Following Earnings Beat
• Positive Sentiment: New product launch (Amp Multi) — management emphasized new hardware that targets more complex audio setups, supporting future revenue and ecosystem expansion. This underpins the bullish interpretation of the quarter. Sonos is back with new hardware
• Positive Sentiment: Reliability and customer focus restored — company messaging about fixing reliability issues and refocusing on customer advocacy should reduce churn and help long-term brand value. With reliability restored, Sonos focuses on customer advocacy
• Neutral Sentiment: Positive product reviews — editorial reviews (e.g., Sonos Ace headphones and Era 100) praise product quality, supporting brand premium but not an immediate revenue signal. Are the Sonos Ace still worth it in 2026?
• Neutral Sentiment: Retail promotions and flash sales — multiple outlets highlight discounts on Era 100, Arc Ultra + Sub 4, and Ace headphones for events (Valentine’s / game day). Promotions can drive volume but timing/scale matter for quarterly results. Save $550 Off the Sonos Arc Ultra
• Negative Sentiment: Dealer clearance & record-low pricing — reports that Amazon and others are clearing out Era 100 units and Ace headphones have hit record low prices could pressure ASPs and margins if discounts persist or expand. This is the principal downside risk investors will watch. Sonos Era 100 Hits Record Low
• Negative Sentiment: Frequent promotional cadence — sustained discounting across core products (earbuds, speakers, soundbars) can boost near-term unit sales but erode gross margins and brand premium if prolonged. Sonos Ace headphones drop to a record low

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.