TD Cowen Cuts Snap (NYSE:SNAP) Price Target to $8.00

Snap (NYSE:SNAP) had its price target decreased by TD Cowen from $9.00 to $8.00 in a research report sent to investors on Thursday morning,Benzinga reports. TD Cowen currently has a hold rating on the stock.

A number of other equities research analysts also recently issued reports on SNAP. Cantor Fitzgerald reduced their price objective on shares of Snap from $9.00 to $7.00 and set a “neutral” rating on the stock in a research note on Thursday. The Goldman Sachs Group cut their price target on shares of Snap from $9.50 to $8.50 and set a “neutral” rating for the company in a report on Tuesday, January 13th. B. Riley Financial raised shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 price objective on the stock in a research note on Thursday. BNP Paribas Exane started coverage on Snap in a research note on Wednesday, January 14th. They set a “strong sell” rating for the company. Finally, BMO Capital Markets raised their target price on Snap from $12.00 to $13.00 and gave the company an “outperform” rating in a report on Thursday, November 6th. One analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, twenty-three have given a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Hold” and a consensus price target of $8.66.

Snap Trading Up 2.3%

Shares of SNAP stock opened at $5.24 on Thursday. The stock has a market cap of $9.01 billion, a P/E ratio of -19.41 and a beta of 0.83. Snap has a 1 year low of $5.10 and a 1 year high of $11.26. The company has a current ratio of 3.67, a quick ratio of 3.67 and a debt-to-equity ratio of 1.57. The stock has a 50 day simple moving average of $7.58 and a 200 day simple moving average of $7.82.

Snap (NYSE:SNAP) last posted its quarterly earnings data on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). The company had revenue of $1.72 billion for the quarter, compared to the consensus estimate of $1.70 billion. Snap had a negative return on equity of 20.91% and a negative net margin of 7.76%.Snap’s revenue was up 10.2% on a year-over-year basis. During the same quarter last year, the business earned $0.01 EPS. On average, research analysts predict that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Activity at Snap

In related news, CAO Rebecca Morrow sold 12,699 shares of the firm’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $8.34, for a total transaction of $105,909.66. Following the sale, the chief accounting officer owned 466,603 shares of the company’s stock, valued at $3,891,469.02. This trade represents a 2.65% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, CFO Derek Andersen sold 62,868 shares of the business’s stock in a transaction on Monday, November 17th. The stock was sold at an average price of $8.34, for a total value of $524,319.12. Following the sale, the chief financial officer owned 3,030,301 shares in the company, valued at $25,272,710.34. This represents a 2.03% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 393,341 shares of company stock valued at $3,169,210 over the last three months. 22.68% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in SNAP. Alyeska Investment Group L.P. acquired a new stake in Snap during the 3rd quarter worth approximately $176,697,000. Junto Capital Management LP acquired a new position in Snap in the 3rd quarter valued at approximately $29,071,000. Voloridge Investment Management LLC raised its stake in shares of Snap by 53.3% during the third quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock valued at $79,420,000 after acquiring an additional 3,582,223 shares during the last quarter. Assenagon Asset Management S.A. raised its stake in shares of Snap by 537.9% during the fourth quarter. Assenagon Asset Management S.A. now owns 4,150,134 shares of the company’s stock valued at $33,492,000 after acquiring an additional 3,499,578 shares during the last quarter. Finally, Holocene Advisors LP lifted its holdings in shares of Snap by 895.9% during the third quarter. Holocene Advisors LP now owns 3,560,234 shares of the company’s stock worth $27,449,000 after purchasing an additional 3,202,737 shares during the period. Institutional investors and hedge funds own 47.52% of the company’s stock.

Snap News Roundup

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.