Snap’s (SNAP) “Market Perform” Rating Reiterated at Citizens Jmp

Citizens Jmp reaffirmed their market perform rating on shares of Snap (NYSE:SNAP) in a research report released on Thursday,Benzinga reports.

SNAP has been the topic of a number of other research reports. Roth Mkm lifted their price target on Snap from $9.00 to $10.00 and gave the company a “neutral” rating in a report on Friday, January 30th. B. Riley Financial upgraded Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price on the stock in a research report on Thursday. Truist Financial lifted their target price on Snap from $10.00 to $11.00 and gave the company a “hold” rating in a research note on Friday, November 7th. Cantor Fitzgerald decreased their price target on Snap from $9.00 to $7.00 and set a “neutral” rating for the company in a research note on Thursday. Finally, The Goldman Sachs Group lowered their price target on Snap from $9.50 to $8.50 and set a “neutral” rating on the stock in a report on Tuesday, January 13th. One research analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, twenty-three have issued a Hold rating and three have issued a Sell rating to the company. According to data from MarketBeat, the company has a consensus rating of “Hold” and a consensus target price of $8.66.

Snap Stock Performance

SNAP stock opened at $5.24 on Thursday. The company has a debt-to-equity ratio of 1.57, a quick ratio of 3.67 and a current ratio of 3.67. The stock has a market capitalization of $9.01 billion, a price-to-earnings ratio of -19.41 and a beta of 0.83. Snap has a 1 year low of $5.10 and a 1 year high of $11.26. The stock’s fifty day moving average is $7.58 and its two-hundred day moving average is $7.82.

Snap (NYSE:SNAP) last released its quarterly earnings results on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing the consensus estimate of $0.15 by ($0.12). The firm had revenue of $1.72 billion for the quarter, compared to the consensus estimate of $1.70 billion. Snap had a negative return on equity of 20.91% and a negative net margin of 7.76%.The firm’s revenue was up 10.2% on a year-over-year basis. During the same quarter in the prior year, the company posted $0.01 EPS. On average, research analysts predict that Snap will post -0.3 EPS for the current year.

Insider Transactions at Snap

In related news, CFO Derek Andersen sold 23,715 shares of the firm’s stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $7.83, for a total transaction of $185,688.45. Following the completion of the transaction, the chief financial officer owned 2,972,051 shares of the company’s stock, valued at $23,271,159.33. This trade represents a 0.79% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, CAO Rebecca Morrow sold 3,783 shares of Snap stock in a transaction dated Wednesday, December 17th. The stock was sold at an average price of $7.34, for a total value of $27,767.22. Following the transaction, the chief accounting officer directly owned 483,181 shares in the company, valued at approximately $3,546,548.54. The trade was a 0.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 393,341 shares of company stock worth $3,169,210. Corporate insiders own 22.68% of the company’s stock.

Institutional Trading of Snap

Several institutional investors and hedge funds have recently added to or reduced their stakes in the business. Allworth Financial LP boosted its holdings in Snap by 92.3% during the third quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock worth $25,000 after buying an additional 1,581 shares in the last quarter. V Square Quantitative Management LLC bought a new position in shares of Snap in the fourth quarter valued at $29,000. EverSource Wealth Advisors LLC lifted its position in shares of Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after acquiring an additional 3,071 shares during the last quarter. Mirae Asset Global Investments Co. Ltd. bought a new stake in shares of Snap during the 3rd quarter worth $33,000. Finally, Banque Cantonale Vaudoise acquired a new position in shares of Snap in the 3rd quarter worth $39,000. 47.52% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: B. Riley upgraded SNAP to Buy with a $10 price target, signaling a bullish view that could attract buyers and help lift the stock. B. Riley upgrade
• Positive Sentiment: Bank of America also upgraded SNAP to Buy with a $10 target, another high-profile bullish call that supports the rally. BofA upgrade
• Positive Sentiment: Q4 results showed revenue growth (~+10% y/y), earnings beats in some reports and a sizeable jump in net income — evidence management’s profitability focus is working and giving bulls ammunition. Q4 earnings beat (Zacks)
• Positive Sentiment: Unusually large purchases of SNAP call options indicate speculative or directional bullish positioning that can amplify intraday upside and volume. Call option activity
• Neutral Sentiment: Snap filed its 2025 Form 10‑K (routine but provides audited detail and disclosure for investors). 10‑K filing
• Neutral Sentiment: Citizens Jmp reaffirmed a Market Perform rating — a hold view that is neither a large buy signal nor a sell endorsement. Citizens Jmp reaffirmation
• Negative Sentiment: Numerous analysts cut price targets or moved to cautious stances this week (Wells Fargo to $8, Cantor Fitzgerald to $7, JPMorgan to $7 with an underweight, Evercore to $9, TD Cowen to $8, etc.), creating downward pressure on consensus expectations. Analyst price target cuts
• Negative Sentiment: Despite profitability improvements, daily active users fell and management gave softer near‑term revenue cues — factors that cap valuation upside and explain why many analysts remain cautious. User decline and strategy (TechCrunch)
• Negative Sentiment: Market consensus remains skewed toward reduce/hold: many analysts rate the stock lower overall, and some coverage noted the shares touched a new low after results — increasing short-term volatility risk. Consensus reduce

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.