ProShare Advisors LLC Has $639.72 Million Stock Position in Netflix, Inc. $NFLX

ProShare Advisors LLC decreased its position in Netflix, Inc. (NASDAQ:NFLX) by 18.4% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 533,582 shares of the Internet television network’s stock after selling 120,247 shares during the quarter. Netflix accounts for approximately 1.3% of ProShare Advisors LLC’s holdings, making the stock its 10th largest holding. ProShare Advisors LLC owned 0.13% of Netflix worth $639,722,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds also recently modified their holdings of the company. Legacy Investment Solutions LLC acquired a new position in Netflix during the second quarter valued at approximately $31,000. Retirement Wealth Solutions LLC bought a new stake in shares of Netflix during the 3rd quarter worth approximately $28,000. Stephens Consulting LLC boosted its holdings in shares of Netflix by 150.0% in the 2nd quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network’s stock valued at $33,000 after buying an additional 15 shares during the last quarter. Rossby Financial LCC bought a new position in shares of Netflix in the second quarter valued at $35,000. Finally, Steph & Co. increased its holdings in Netflix by 188.9% during the third quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock worth $31,000 after buying an additional 17 shares during the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: President Trump said he would stay out of the Netflix vs. Paramount Skydance fight for Warner Bros., reducing the chance of political intervention into the takeover contest and easing a headline risk that had pressured the stock. Article Title
• Positive Sentiment: Bullish investment write‑ups argue Netflix still has large growth opportunities and a multi‑year monetization runway that could justify current valuation levels if execution continues. Article Title
• Positive Sentiment: Analysts and commentators have published bullish “shares attractive” and buy‑case pieces as the stock trades near 52‑week lows, which can support investor interest and buying demand. Article Title
• Neutral Sentiment: Market analysts and outlets note Netflix’s strong operating performance but flag a high valuation; some see the stock as fairly priced given both strengths and risks. Article Title
• Neutral Sentiment: Increased retail attention and searches on Netflix are driving volume and volatility, reflecting heightened investor focus but not a clear directional signal. Article Title
• Negative Sentiment: The U.S. Justice Department is reportedly investigating whether Netflix engaged in anticompetitive practices as part of its probe into the proposed Warner/Discovery acquisition — a material regulatory risk that could complicate deal approval and increase legal exposure. Article Title
• Negative Sentiment: Insider selling was reported for a Netflix director, a near‑term negative signal that can spook investors even if driven by non‑company reasons. Article Title
• Negative Sentiment: Content controversies persist: an Indonesian comedian who released a Netflix special was summoned by police amid public complaints, highlighting ongoing regulatory and reputational risks in key markets. Article Title
• Negative Sentiment: Coverage about large AI competitors positioning against streaming platforms raises strategic risk that technology‑driven shifts could pressure Netflix’s content reach and margins over time. Article Title

Insider Buying and Selling

In other news, Director Reed Hastings sold 390,970 shares of the company’s stock in a transaction on Monday, February 2nd. The stock was sold at an average price of $83.63, for a total transaction of $32,696,821.10. Following the transaction, the director owned 3,940 shares of the company’s stock, valued at $329,502.20. This represents a 99.00% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider David A. Hyman sold 23,439 shares of Netflix stock in a transaction on Friday, January 16th. The shares were sold at an average price of $88.11, for a total value of $2,065,210.29. Following the completion of the transaction, the insider owned 316,100 shares of the company’s stock, valued at approximately $27,851,571. This trade represents a 6.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 1,353,740 shares of company stock valued at $126,150,583. 1.37% of the stock is owned by corporate insiders.

Netflix Price Performance

Netflix stock opened at $82.20 on Monday. The stock’s 50 day moving average is $91.26 and its 200 day moving average is $108.34. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. Netflix, Inc. has a one year low of $79.22 and a one year high of $134.12. The firm has a market cap of $347.06 billion, a P/E ratio of 32.53, a P/E/G ratio of 1.46 and a beta of 1.71.

Netflix (NASDAQ:NFLX) last issued its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The business had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. During the same period in the previous year, the company posted $0.43 earnings per share. The firm’s revenue for the quarter was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, research analysts expect that Netflix, Inc. will post 24.58 EPS for the current year.

Wall Street Analysts Forecast Growth

Several brokerages recently issued reports on NFLX. Huber Research downgraded shares of Netflix to a “buy” rating in a research note on Friday, December 5th. Wolfe Research set a $95.00 target price on Netflix and gave the stock an “outperform” rating in a report on Wednesday, January 21st. Loop Capital set a $104.00 price target on Netflix in a research note on Tuesday, January 27th. Evercore reaffirmed an “outperform” rating and set a $138.00 price objective on shares of Netflix in a research report on Friday, December 5th. Finally, HSBC dropped their price objective on shares of Netflix from $107.00 to $106.00 and set a “buy” rating on the stock in a research report on Wednesday, January 21st. One research analyst has rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating and seventeen have given a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $116.08.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.