RFG Advisory LLC boosted its holdings in shares of Vanguard S&P 500 ETF (NYSEARCA:VOO – Free Report) by 3.8% in the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 40,941 shares of the company’s stock after buying an additional 1,510 shares during the quarter. RFG Advisory LLC’s holdings in Vanguard S&P 500 ETF were worth $25,072,000 at the end of the most recent quarter.
A number of other hedge funds and other institutional investors have also added to or reduced their stakes in the business. Brighton Jones LLC increased its stake in shares of Vanguard S&P 500 ETF by 6.5% in the 4th quarter. Brighton Jones LLC now owns 34,524 shares of the company’s stock worth $18,602,000 after purchasing an additional 2,112 shares in the last quarter. Bison Wealth LLC increased its position in Vanguard S&P 500 ETF by 6.1% in the fourth quarter. Bison Wealth LLC now owns 4,790 shares of the company’s stock worth $2,581,000 after buying an additional 277 shares in the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. bought a new position in shares of Vanguard S&P 500 ETF in the first quarter worth about $87,000. Virtus Wealth Solutions LLC lifted its position in shares of Vanguard S&P 500 ETF by 11.5% during the 2nd quarter. Virtus Wealth Solutions LLC now owns 3,294 shares of the company’s stock valued at $1,871,000 after buying an additional 339 shares in the last quarter. Finally, Vontobel Holding Ltd. lifted its position in shares of Vanguard S&P 500 ETF by 142.4% during the 2nd quarter. Vontobel Holding Ltd. now owns 1,988 shares of the company’s stock valued at $1,129,000 after buying an additional 1,168 shares in the last quarter.
More Vanguard S&P 500 ETF News
Here are the key news stories impacting Vanguard S&P 500 ETF this week:
- Positive Sentiment: Large net inflows are supporting the ETF — VOO logged a 5‑day net inflow (~$6.5B) despite a small weekly decline, showing demand from investors reallocating to broad market exposure. Vanguard S&P 500 ETF Sees Inflows Despite Weekly Decline
- Positive Sentiment: Persistent messaging that VOO is a low‑cost, simple way to track the market is attracting long‑term buyers — the fund’s ultra‑low fees and broad diversification remain a selling point for buy‑and‑hold investors. This Low-Cost Vanguard Fund Can Be a No-Brainer Option for Long-Term Investors
- Positive Sentiment: Bullish macro/market views are boosting sentiment for S&P exposure — at least one Wall Street analyst sees substantial upside for the S&P 500 by 2030, which supports demand for VOO as the readiest S&P vehicle. 1 Brilliant Vanguard Index Fund to Buy Before It Soars 120%, According to a Wall Street Analyst
- Neutral Sentiment: Dividend/income comparison: VOO pays a market‑level S&P dividend but yields less than dedicated dividend ETFs (e.g., SCHD or high‑income Nasdaq products), so income‑seeking investors may prefer those alternatives. SCHD vs. QQQI vs. VOO: Which Dividend ETF Offers the Most Income in 2026?
- Negative Sentiment: Valuation risk: analysis warns the market (and by extension VOO) looks priced for growth, making fresh equity entry less attractive to value‑sensitive investors and increasing risk of a pullback if growth disappoints. Vanguard’s S&P 500 Tracker Faces a Market Priced for Growth, Not Cheap Entry
- Negative Sentiment: Short‑term weakness: VOO has shown a recent weekly decline (~0.7%), a reminder that even broad indexes can pull back and that some flows may be timing‑driven rather than purely buy‑and‑hold. Vanguard S&P 500 ETF Sees Inflows Despite Weekly Decline
Vanguard S&P 500 ETF Trading Up 1.9%
Vanguard S&P 500 ETF Company Profile
Vanguard 500 Index Fund (the Fund) is an open-end investment company, or mutual fund. The Fund offers four classes of shares: Investor Shares, Admiral Shares, Signal Shares, and Exchange Traded Fund (ETF) Shares. The Fund seeks to track the investment performance of the Standard & Poor’s 500 Index, an unmanaged benchmark representing the United States large-capitalization stocks. The Fund employs a passive management-or indexing-investment approach designed to track the performance of the Standard & Poor’s 500 Index.
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