Accredited Investors Inc. Reduces Holdings in Amazon.com, Inc. $AMZN

Accredited Investors Inc. cut its position in Amazon.com, Inc. (NASDAQ:AMZN) by 4.6% in the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 232,446 shares of the e-commerce giant’s stock after selling 11,218 shares during the quarter. Amazon.com accounts for 2.8% of Accredited Investors Inc.’s portfolio, making the stock its 13th largest position. Accredited Investors Inc.’s holdings in Amazon.com were worth $51,038,000 at the end of the most recent quarter.

A number of other hedge funds have also recently bought and sold shares of the business. Brighton Jones LLC boosted its holdings in shares of Amazon.com by 10.9% in the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after buying an additional 397,007 shares during the period. Revolve Wealth Partners LLC boosted its position in Amazon.com by 4.1% during the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock valued at $5,495,000 after purchasing an additional 986 shares during the period. Bank Pictet & Cie Europe AG boosted its position in Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock valued at $442,481,000 after purchasing an additional 54,987 shares during the period. Highview Capital Management LLC DE grew its stake in Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock worth $6,357,000 after buying an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new stake in Amazon.com in the fourth quarter worth $2,153,000. Institutional investors and hedge funds own 72.20% of the company’s stock.

Wall Street Analysts Forecast Growth

Several equities analysts have recently commented on AMZN shares. Scotiabank restated an “outperform” rating and set a $275.00 price target (down previously from $300.00) on shares of Amazon.com in a research report on Friday. UBS Group set a $311.00 target price on shares of Amazon.com in a research report on Tuesday, February 3rd. Evercore ISI set a $285.00 price target on Amazon.com in a report on Friday. Deutsche Bank Aktiengesellschaft increased their price objective on Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a report on Friday, October 31st. Finally, Susquehanna set a $300.00 target price on Amazon.com and gave the company a “positive” rating in a research report on Friday, October 31st. Fifty-five analysts have rated the stock with a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat.com, Amazon.com has an average rating of “Moderate Buy” and an average target price of $289.33.

Amazon.com Stock Performance

Shares of NASDAQ AMZN opened at $208.72 on Tuesday. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The firm has a market cap of $2.23 trillion, a P/E ratio of 29.11, a PEG ratio of 1.32 and a beta of 1.37. The stock has a fifty day moving average price of $233.00 and a two-hundred day moving average price of $229.64. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.The firm’s quarterly revenue was up 13.6% on a year-over-year basis. During the same period in the prior year, the firm posted $1.86 EPS. Research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is exploring an AI content marketplace that would let publishers sell content to firms building AI models — a potential new recurring/licensing revenue stream if executed. Amazon discusses AI content marketplace
• Positive Sentiment: AWS locked a multiyear, multibillion-dollar chip supply deal with STMicroelectronics, reducing supply risk for its data-center buildout and supporting Amazon’s AI infrastructure plans. STMicro deal with AWS
• Positive Sentiment: Coverage highlights Amazon’s strategic AI stakes (e.g., Anthropic) and partnerships that could accelerate AWS-led AI demand and monetization. Amazon Hit The Jackpot With Anthropic
• Positive Sentiment: Unusual options flow: a large purchase of call contracts indicates bullish speculative positioning from traders, which can add intraday upside pressure if momentum continues. (Market notices; no single article linked.)
• Neutral Sentiment: Q4 was mixed: revenue beat (~$213.4B) and AWS revenue growth accelerated (reported ~24%), but EPS slightly missed — leaving investors focused on forward guidance rather than the quarter itself.
• Negative Sentiment: The dominant negative driver is Amazon’s $200B 2026 CapEx guidance for AI/data centers — investors see heavy near-term spending and higher depreciation hitting margins, which sparked the recent selloff. CapEx shock and market reaction
• Negative Sentiment: Several brokers trimmed price targets or reiterated caution after the capex guidance (Citigroup cut its target to $265; other shops trimmed targets), reinforcing downward pressure from analysts. Citigroup lowers AMZN price target
• Negative Sentiment: Public data shows elevated insider selling and heavy institutional repositioning noted in coverage; combined with the capex surprise, that adds to near-term bearish flow. QuiverQuant summary of market reaction

Insider Transactions at Amazon.com

In related news, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the sale, the chief executive officer directly owned 6,273 shares in the company, valued at $1,360,613.70. The trade was a 73.91% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director owned 26,148 shares of the company’s stock, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 47,061 shares of company stock valued at $10,351,262 in the last quarter. 10.80% of the stock is owned by company insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.