Fiducient Advisors LLC trimmed its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 16.7% in the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 12,092 shares of the e-commerce giant’s stock after selling 2,422 shares during the period. Fiducient Advisors LLC’s holdings in Amazon.com were worth $2,655,000 as of its most recent SEC filing.
Other hedge funds and other institutional investors have also modified their holdings of the company. Fairway Wealth LLC grew its position in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares in the last quarter. Cooksen Wealth LLC boosted its position in shares of Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares during the period. PayPay Securities Corp grew its holdings in shares of Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after buying an additional 96 shares in the last quarter. Access Investment Management LLC purchased a new position in shares of Amazon.com during the second quarter valued at $74,000. Finally, Sagard Holdings Management Inc. acquired a new position in Amazon.com during the second quarter valued at $79,000. Institutional investors and hedge funds own 72.20% of the company’s stock.
Amazon.com Stock Down 0.8%
AMZN stock opened at $208.72 on Tuesday. The firm has a market cap of $2.23 trillion, a PE ratio of 29.11, a PEG ratio of 1.32 and a beta of 1.37. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The company has a fifty day simple moving average of $233.00 and a 200 day simple moving average of $229.64. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.
Insiders Place Their Bets
In related news, CEO Douglas J. Herrington sold 4,784 shares of the business’s stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $232.71, for a total value of $1,113,284.64. Following the completion of the sale, the chief executive officer directly owned 498,182 shares in the company, valued at approximately $115,931,933.22. The trade was a 0.95% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Matthew S. Garman sold 17,768 shares of the stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the transaction, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 47,061 shares of company stock worth $10,351,262 in the last three months. 10.80% of the stock is owned by insiders.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon is exploring an AI content marketplace that would let publishers sell content to firms building AI models — a potential new recurring/licensing revenue stream if executed. Amazon discusses AI content marketplace
- Positive Sentiment: AWS locked a multiyear, multibillion-dollar chip supply deal with STMicroelectronics, reducing supply risk for its data-center buildout and supporting Amazon’s AI infrastructure plans. STMicro deal with AWS
- Positive Sentiment: Coverage highlights Amazon’s strategic AI stakes (e.g., Anthropic) and partnerships that could accelerate AWS-led AI demand and monetization. Amazon Hit The Jackpot With Anthropic
- Positive Sentiment: Unusual options flow: a large purchase of call contracts indicates bullish speculative positioning from traders, which can add intraday upside pressure if momentum continues. (Market notices; no single article linked.)
- Neutral Sentiment: Q4 was mixed: revenue beat (~$213.4B) and AWS revenue growth accelerated (reported ~24%), but EPS slightly missed — leaving investors focused on forward guidance rather than the quarter itself.
- Negative Sentiment: The dominant negative driver is Amazon’s $200B 2026 CapEx guidance for AI/data centers — investors see heavy near-term spending and higher depreciation hitting margins, which sparked the recent selloff. CapEx shock and market reaction
- Negative Sentiment: Several brokers trimmed price targets or reiterated caution after the capex guidance (Citigroup cut its target to $265; other shops trimmed targets), reinforcing downward pressure from analysts. Citigroup lowers AMZN price target
- Negative Sentiment: Public data shows elevated insider selling and heavy institutional repositioning noted in coverage; combined with the capex surprise, that adds to near-term bearish flow. QuiverQuant summary of market reaction
Wall Street Analysts Forecast Growth
A number of equities research analysts have commented on the company. Zacks Research lowered Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Thursday, January 1st. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a research report on Monday, December 29th. Pivotal Research boosted their price objective on shares of Amazon.com from $285.00 to $300.00 and gave the company a “buy” rating in a research report on Friday, October 31st. JPMorgan Chase & Co. reiterated a “buy” rating on shares of Amazon.com in a research note on Friday. Finally, Wedbush decreased their target price on shares of Amazon.com from $340.00 to $300.00 and set an “outperform” rating for the company in a research note on Friday. Fifty-five equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the stock. Based on data from MarketBeat, Amazon.com has an average rating of “Moderate Buy” and an average target price of $289.33.
View Our Latest Report on AMZN
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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